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To create a campaign group, do the following:
| Field Name | Step(s) |
|---|---|
| Dates | Select the start date and end date of the campaign group. A campaign can only be linked to a campaign group if the date range of the campaign is completely within the date range of the campaign group. |
Optional External ID | Optional: Enter an additional identifier for the campaign group. This value represents the ID of the campaign group in an external, non-OneStrata system |
| Media | Select the Media Type(s) of the campaign group. A campaign can only be linked to a campaign group if the Media Type of the campaign is the same as one of the Media Types of the campaign group. |
Client Group/Client | Select the Client Group or Client of the campaign group. If a specific Client is selected and that Client is part of a Client Group, that Client Group is automatically added to the campaign group. A campaign can only be linked to a campaign group if the Client or Client Group of the campaign is the same as the Client or Client Group of the campaign group. |
Optional Product Group/Product | Optional: Select the Product Group or Product of the campaign group. If a specific Product is selected and that Product is part of a Product Group, that Product Group is automatically added to the campaign group. A campaign can only be linked to a campaign group if the Product or Product Group of the campaign is the same as the Product or Product Group of the campaign group. |
| Name | Enter the name of the campaign group. If there is a concatenated formula for the campaign group name, the Name field is automatically populated with the output of the formula:
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| Field Name | Step(s) |
|---|---|
Optional Object / Campaign Description | Optional: Enter a description for the campaign group. The text that entered in this field is visible in the campaign group's Objectives section, and provides internal-facing context about a campaign group. |
| Budget | Enter the budget of the campaign group. |
| Budget Cost Type | Select the cost type of the campaign group budget:
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A campaign can only be linked to a campaign group if:
To link a new campaign to a campaign group, do the following:
You can also create a campaign in a campaign group from the Media Campaigns page; see Create a Campaign in a Campaign Group.
To link an existing campaign to a campaign group, do the following:
To unlink a campaign from a campaign group, do the following:
To edit the settings of a campaign group, do the following:
Notes:
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Archiving a campaign group removes the campaign group from the list of campaign groups displayed by default on the Campaign Groups grid.
To archive a campaign group, do the following:
Linking campaigns to a campaign groups makes it easier to export the Advertiser View page of those campaigns as an Excel file. Instead of having to go to each campaign and manually exporting its Advertiser View page as individual Excel files, you can export multiple Advertiser View pages at once as a single Excel file.
To export multiple Advertiser View pages of campaigns in a campaign group, do the following: