Overview

Cost Lines on the DSP grid can be linked to one or more FreeWheel DSP (formerly known as Beeswax) campaigns, reducing the need to manually re-enter details across multiple platforms.

The linked FreeWheel DSP campaigns can be new campaigns or existing campaigns:

Linking a Cost Line to a FreeWheel DSP campaign creates a connection that allows delivery costs and metrics to flow from FreeWheel DSP to OneStrata, which can then be used for actualization.

Link a Cost Line to a New FreeWheel DSP Campaign

To create a new FreeWheel DSP campaign and link a Cost Line to the newly created campaign, do the following:

1. Open the OneStrata campaign that contains the desired Cost Line. This Cost Line must have a Supplier entity that is linked to FreeWheel DSP.
   
   
2. Go to the DSP dashboard for FreeWheel DSP.
   
   
3. If not logged in already, log in to FreeWheel DSP.
   
   
4. In the DSP grid, for the desired Cost Line, select the row action icon (three vertical dots).
   
   
5. Select Create to open the Upload widget.
   
   
6. In the Upload widget:
   

   Section Name	Field Name	Step(s)
   Essential Settings	Create Campaign / Existing Campaign	Check that the Create Campaign option is selected. If not, select Create Campaign.
   Essential Settings	Advertiser	Search for a FreeWheel DSP advertiser by entering at least three letters of the advertiser name. Then, select the desired advertiser.
   Essential Settings	Name	Choose one of the following options: Keep the automatically generated FreeWheel DSP campaign name. By default, the campaign name is the same as the OneStrata Cost Line name. Enter the desired FreeWheel DSP campaign name.
   Essential Settings	Start Date	Select a start date for the FreeWheel DSP campaign.
   Essential Settings	Optional End Date	Optional: Select an end date for the FreeWheel DSP campaign.
   Essential Settings	Currency	Select the currency of the FreeWheel DSP campaign budget.
   Essential Settings	Continents	Select the continent(s) in which the FreeWheel DSP campaign can be served.
   Essential Settings	Budget Type	Select the budget type of the FreeWheel DSP campaign: Spend Impressions Spend with vendor fees
   Essential Settings	Budget	Enter the maximum budget of the FreeWheel DSP campaign.
   Essential Settings	Optional Daily Budget	Optional: Enter the maximum daily budget of the FreeWheel DSP campaign.
   Essential Settings	Optional Notes	Optional: Enter any additional context about the FreeWheel DSP campaign.
   Frequency Cap	Optional ID Type	Optional: Add a frequency cap to the FreeWheel DSP campaign. A maximum of three frequency caps can be added to the campaign. Frequency cap types: Standard IP Address Person Address Household ID
   Frequency Cap	Only use if adding a frequency cap Use Fallback	For the frequency cap, select whether or not the frequency cap has a fallback.
   Frequency Cap	Only use if adding a frequency cap X ads every Y INTERVAL	For the frequency cap, select the count and interval of the frequency cap.
   SKAd Network	Enable SKAd Tracking	Select whether or not the FreeWheel DSP campaign has SKAd tracking enabled.

   
   
   
7. Click Create & Link. Programmatic media buyers or traffickers can add more granular details to the newly created campaign within the FreeWheel DSP platform.

Link a Cost Line to an Existing FreeWheel DSP Campaign

To link a Cost Line to an existing FreeWheel DSP campaign, do the following:

1. Open the OneStrata campaign that contains the desired Cost Line. This Cost Line must have a Supplier entity that is linked to FreeWheel DSP.
   
   
2. Go to the DSP dashboard for FreeWheel DSP.
   
   
3. If not logged in already, log in to FreeWheel DSP.
   
   
4. In the DSP grid, for the desired Cost Line, select the row action icon (three vertical dots).
   
   
5. Select Link to open the Upload widget.
   
   
6. In the Upload widget:
   

   Field Name	Step(s)
   Create Campaign / Existing Campaign	Check that the Existing Campaign option is selected. If not, select Existing Campaign.
   Advertiser	Search for a FreeWheel DSP advertiser by entering at least three letters of the advertiser name. Then, select the desired advertiser.
   Campaign	Search for a FreeWheel DSP campaign by entering at least three letters of the campaign name. Then, select the desired campaign.
   Read-only Date Range	The value of the Date Range field is automatically populated from the selected FreeWheel DSP campaign and cannot be changed within OneStrata.
   Read-only Budget Type	The value of the Budget Type field is automatically populated from the selected FreeWheel DSP campaign and cannot be changed within OneStrata.
   Read-only Budget	The value of the Budget field is automatically populated from the selected FreeWheel DSP campaign and cannot be changed within OneStrata.
   Read-only Daily Budget	The value of the Daily Budget field is automatically populated from the selected FreeWheel DSP campaign and cannot be changed within OneStrata.

   
   
   
7. Click Link.

Unlink a FreeWheel DSP Campaign From a Cost Line

To unlink a FreeWheel DSP campaign from a Cost Line, follow the steps in Unlink an Entity From a Cost Line.

Update a Linked FreeWheel DSP Campaign

To update a linked FreeWheel DSP campaign, follow the steps in Update an Entity Linked to a Cost Line.

View the Details of a Linked FreeWheel DSP Campaign

To view the details of a linked FreeWheel DSP campaign, follow steps 1-3 in View the Details of an Entity Linked to a Cost Line.

The View Upload widget displays the following information:

View the Delivery Metrics of a Linked FreeWheel DSP Campaign

To view the delivery metrics of a linked FreeWheel DSP campaign, follow the steps in View the Delivery Metrics of an Entity Linked to a Cost Line.

Map a New FreeWheel DSP Advertiser

Mapping (also known as "linking") a FreeWheel DSP advertiser sets that advertiser as the default FreeWheel DSP advertiser for the client of the current OneStrata campaign.

After a default FreeWheel DSP advertiser is set, for any Cost Line that:

• is in a OneStrata campaign for the same client as the campaign that the default FreeWheel DSP advertiser was set in; and
• has a Supplier linked to FreeWheel DSP,

when linking the Cost Line to a FreeWheel DSP campaign, the Advertiser field is automatically populated with the default FreeWheel DSP advertiser.

If users want to link the Cost Line to a FreeWheel DSP campaign under a different advertiser, the Advertiser field can be manually cleared and any valid FreeWheel DSP advertiser can be selected instead.

To map a new FreeWheel DSP advertiser (to create a new FreeWheel DSP advertiser and set it as a default FreeWheel DSP advertiser), do the following:

1. Go to the DSP dashboard for FreeWheel DSP.
   
   
2. If not logged in already, log in to FreeWheel DSP.
   
   
3. In the Advertiser Details section, select Map Advertiser to open the Map Advertiser widget.
   
   If a FreeWheel DSP advertiser is already mapped to the current Client, the Map Details button is not available. Instead, the Advertiser Details section displays the mapped advertiser.
   
   
4. In the Map Advertiser widget:
   

   Section Name	Field Name	Step(s)
   Essential Settings	Create Advertiser / Existing Advertiser	Check that the Create Advertiser option is selected. If not, select Create Advertiser.
   Essential Settings	Name	Choose one of the following options: Keep the automatically generated FreeWheel DSP advertiser name. By default, the advertiser name is the same as the OneStrata Client name. Enter the desired FreeWheel DSP advertiser name.
   Essential Settings	Advertiser Domain	Enter the website domain of the FreeWheel DSP advertiser.
   Essential Settings	Category	Select the category of the FreeWheel DSP advertiser.
   Essential Settings	Optional Notes	Optional: Enter additional notes about the FreeWheel DSP advertiser.
   Default Settings	Default Continent	Select the continent that line items for the FreeWheel DSP advertiser will be served in. The available options depend on the settings of the connected FreeWheel DSP instance.
   Default Settings	Default Currency	Select the currency assigned to FreeWheel DSP campaigns created for the FreeWheel DSP advertiser: The available options depend on the settings of the connected FreeWheel DSP instance.
   SKAd Network	Read-only Enable SKAd Tracking	SKAd tracking is automatically not enabled. SKAd tracking can be enabled for an advertiser within the FreeWheel DSP platform.

   
   
   
5. Select Create & Map.

Map an Existing FreeWheel DSP Advertiser

To map an existing FreeWheel DSP advertiser (to set the advertiser as a default FreeWheel DSP advertiser), do the following:

1. Go to the DSP dashboard for FreeWheel DSP.
   
   
2. If not logged in already, log in to FreeWheel DSP.
   
   
3. In the Advertiser Details section, select Map Advertiser to open the Map Advertiser widget.
   
   
4. In the Map Advertiser widget:
   

   Section Name	Field Name	Step(s)
   Essential Settings	Create Advertiser / Existing Advertiser	Check that the Existing Advertiser option is selected. If not, select Existing Advertiser.
   Essential Settings	Name	Search for a FreeWheel DSP advertiser by entering at least three letters of the advertiser name. Then, select the desired advertiser.
   Essential Settings	Advertiser Domain	The value of the Advertiser Domain field is automatically populated from the selected FreeWheel DSP advertiser and cannot be changed within OneStrata.
   Essential Settings	Category	The value of the Category field is automatically populated from the selected FreeWheel DSP advertiser and cannot be changed within OneStrata.
   Essential Settings	Optional Notes	The value of the Notes field is automatically populated from the selected FreeWheel DSP advertiser and cannot be changed within OneStrata.
   Default Settings	Default Continent	The value of the Default Continent field is automatically populated from the selected FreeWheel DSP advertiser and cannot be changed within OneStrata.
   Default Settings	Default Currency	The value of the Default Currency field is automatically populated from the selected FreeWheel DSP advertiser and cannot be changed within OneStrata.
   SKAd Network	Enable SKAd Tracking	The value of the Enable SKAd Tracking toggle is automatically populated from the selected FreeWheel DSP advertiser and cannot be changed within OneStrata.

   
   
   
5. Select Link.

Unmap or Remap FreeWheel DSP Advertiser

Unmap a FreeWheel DSP Advertiser

Unmapping a FreeWheel DSP advertiser removes it as the default FreeWheel DSP advertiser for the current OneStrata Client.

• Unmapping a FreeWheel DSP advertiser does not affect any previously linked FreeWheel DSP campaigns with that advertiser.
• Once a FreeWheel DSP advertiser is unmapped, a different FreeWheel DSP advertiser can be mapped to the current OneStrata Client.

To unmap a FreeWheel DSP advertiser, do the following:

1. Go to the DSP dashboard for FreeWheel DSP.
   
   
2. If not logged in already, log in to FreeWheel DSP.
   
   
3. In the Advertiser Details section, select Details to open the Advertiser Details widget.
   
   
4. At the bottom of the Advertiser Details widget, select Unlink. This opens a message asking the user to confirm that the advertiser should be unlinked.
   
   
5. Confirm that the advertiser should be unlinked by selecting Unlink.

Remap a FreeWheel DSP Advertiser

To remap a FreeWheel DSP advertiser (change the default FreeWheel DSP advertiser to a different FreeWheel DSP advertiser), do the following:

1. Unmap the current FreeWheel DSP advertiser.
   
   
2. Map the desired FreeWheel DSP advertiser.