Table of Contents


Overview

OneStrata's search integrations enable a simplified search advertising buying workflow:


Description
1

Build and commit a media schedule in OneStrata.

If the Supplier of a Cost Line is linked to a Search provider, when the Cost Line is committed, it becomes available in the Search grid.

2

On the Search dashboard, link a Cost Line to a new or existing external Search provider entity.

3

Within the search advertising platform, customize the linked entity as desired.

4

In OneStrata, view delivery metrics from the linked entity.

Search Providers

The following table lists the available Search providers and describes the mapping of OneStrata Cost Lines to linked Search provider entities:

Search Dashboard

On the Search dashboard, users can manage their Search integration and link Cost Lines to campaigns within a connected Search provider.

Once linked, the identifier of the search campaign—as used by the Search provider—is displayed in OneStrata, enabling a more seamless workflow between the media planning and search advertising teams.

The Search dashboard is only available if a campaign contains at least one committed Cost Line that has a Supplier linked to a Search provider.

There are two ways to access the Search dashboard, depending on how many provider types have been assigned to the campaign overall:


Assigned Provider TypesAction
1

The only provider type is Search

Go to the campaign's External Integrations tab, which opens directly onto the Search dashboard.

2There is more than one provider type
  1. Navigate to the campaign's External Integrations tab, which opens External Integrations Tab.
  2. In the Search widget, select the desired Search provider.

Access the Search Dashboard

The Search dashboard is only available if a campaign contains at least one committed Cost Line that has a Supplier linked to a Search provider.

There are two ways to access the Search dashboard, depending on how many provider types have been assigned to the campaign overall:


Assigned Provider TypesAction
1

The only provider type is Search

Go to the campaign's External Integrations tab, which opens directly onto the Search dashboard.

2There is more than one provider type
  1. Navigate to the campaign's External Integrations tab, which opens the External Integrations Dashboard.
  2. In the Search widget, select the desired Search provider.

Search Dashboard UI Elements

The Search dashboard contains the following elements:


ItemDescription
1Campaign header

2

Provider Login section

3

Campaign Details section

View information about the linked search campaign, if any.

  • Advertiser Names: The name of the linked Search advertiser(s).
  • Advertiser IDs: The external identifier of the linked Search advertiser(s).
4

Campaign Duration section

View information about the duration of the OneStrata campaign, in terms of days elapsed and days remaining.

5

Search grid

A list of committed Cost Lines that can be, or have been, linked to a search campaign.

For more information, see Search Grid Reference.

6

Row action icon (three vertical dots)

For a Cost Line, select the row action icon to:

For a linked search campaign, select the row action to:


Search Grid Reference

The Search grid displays, for a given campaign, the Cost Lines that can be linked or have been linked to an external search advertising campaign.

The table below describes the Search grid columns:


Column NameDescription
Item Type

The type of the Search grid line:

  • Cost Line: Any type of media buy line (a Cost Package line, Media Package line, or Placement line) is a Cost Line.
  • Campaign: A campaign in the Search provider.
Status

The status of the Search grid line.

For Cost Lines:

  • Not Uploaded: The Cost Line is not linked to a search campaign.
  • Uploaded: The Cost Line is linked to a search campaign.

For search campaigns:

  • Linked: The search campaign is linked to a Cost Line.
Name

Name: The name of the Search grid line.

  • For Cost Lines, this value is populated from the corresponding Schedule grid line.
  • For search campaigns, this value is populated from the Search provider.

ID: For Cost Lines, the OneStrata identifier of the Cost Line. This value is populated from the corresponding Schedule grid line.

EID (External ID): For search campaigns, the identifier for the campaign used by the Search provider.

Start Date

For Cost Lines only, the start date of the Search grid line.

End Date

For Cost Lines only, the end date of the Search grid line.

Budget

The budget of the Search grid line.

  • For a Cost Line, this value is its committed Vendor Net Cost.

  • For a search campaign created with a daily budget, this value is the calculated budget.
    • "Calculated budget" is the daily budget of the campaign multiplied by the number of days in the Cost Line that the campaign is linked to.
    • The number of days in the Cost Line is the number of days from the Cost Line's start date to its end date, inclusive.
Units

For Cost Lines only, the number of units being purchased for the Search grid line.

Last Upload

For search campaigns only, the date that the campaign was most recently uploaded (linked or updated).

Row Action icon

See Row Action icon above.