Additional Bidding Strategy Fail Drop Reasons Added to Bid Decision Report

What is it? Detailed drop reasons for bidding strategy fails are now included in the Bid Decision Report to add more clarity to "no agent bid" drop results. The following drop reasons are being added:

• BIDDING_AGENT_THROTTLED
• BIDDING_AGENT_FAILED
• BIDDING_AGENT_TIMEOUT
• BIDDING_AGENT_BAD_RESPONSE
• BIDDING_AGENT_OK_NO_BODY
• BIDDING_AGENT_NO_BIDS
• BIDDING_AGENT_NOT_SELECTED

The NO_AGENT_BID drop reason has been renamed to BIDDING_AGENT_NOT_SELECTED. Including these additional details about bidding strategy fails will help those with a custom bidding agent to better troubleshoot..

How am I affected? This feature is automatically available for all accounts; no action is required.

Resource(s): Bid Decision Report

OneStrata Digital and FreeWheel DSP Integration

What is it? An API integration between OneStrata Digital and FreeWheel DSP that allows for streamlined workflows between the two systems:

• Advertisers and Campaigns created in OneStrata Digital automatically sync with FreeWheel DSP
• FreeWheel DSP campaign delivery data is viewable within OneStrata Digital
• Invoices from FreeWheel DSP can be pulled into a centralized financial platform

A new field, Invoice ID, will appear on linked OneStrata Digital <> FreeWheel DSP campaigns, so customers can consolidate invoice details for a holistic view of campaign fees and reduce manual effort to match invoices from disparate sources.

How am I affected? This feature is automatically available for all customers using OneStrata to push campaigns to FreeWheel DSP; no action is required. Customers that do not use OneStrata will see no impact.

Resource(s): Link a Cost Line to a FreeWheel DSP Campaign, Map a FreeWheel DSP Advertiser

Internet Service Provider Targeting Included in Carrier Targeting

What is it? Carrier targeting now includes Internet Service Providers (ISPs) in addition to mobile carriers. This can be accessed in Line Item Targeting in Line Item > Targeting > Platform > Carrier. Additionally, detailed ISP data is available in the platform_carrier field in auction, bid, and win logs.

How am I affected? This feature is automatically available for all accounts; no action is required.

Resource(s): Platform Targeting

Sellers.json and Schain added to Reporting

What is it? Sellers.json and schain objects are available in reporting, to assist buyers in understanding who is selling the inventories their campaigns are running on.

• Sellers.json is a set of new fields available in the App, Domain, and Inventory Reports, as well as the following logs: auction, bid, win, ghost, antenna, and streaming joined win logs. The sellers.json fields include: 

  • Dimension	Definition
    Sellers.json Seller Name
    Mapped Seller Name
    Sellers.json Seller Type
    Sellers.json Seller Status

• Schain fields allow users to view every entity involved in the selling and reselling of an ad opportunity. These fields are available in auction, win, bid, and antenna equivalents logs. The schain fields include:
  • SCHAIN_COMPLETE
  • SCHAIN_NODE_ASI
  • SCHAIN_NODE_DOMAIN
  • SCHAIN_NODE_HP
  • SCHAIN_NODE_INTERNAL_SID
  • SCHAIN_NODE_NAME
  • SCHAIN_NODE_RID
  • SCHAIN_NODE_SID
  • SCHAIN_VERSION

These features will help validate the legitimacy of sellers, give insight into where ads are serving, and increase campaign efficiency by allowing prioritization of the most direct inventory sources.

How am I affected? This feature is automatically available for all accounts; no action is required.

Resource(s): Sellers.json and Schain Reporting (page in progress), Logs

Updated Dimensions in Reporting

What is it? The following updates have been made to reporting:

• The Ads.txt field has been added to the Domain report. 
• The Open Market Bid Price dimension in the Bids & Wins dashboard has been renamed to Bid Price, as it applies to both Open Market and Deal impressions.
• In Metamarkets, when data is unavailable in a bid request for the following fields, its value will now appear as "Not Available":
  • In the Auctions Dashboard:
    • VPAID
    • MRAID
    • App or Site
    • App/Site ID
    • Auction Type
    • Open Marketplace Bid Floor Bucket
    • Interstitial
    • Has Privacy Policy
    • DMA
  • In the Bids & Bids and Wins Dashboard:
    • Bid Floor Bucket 
    • Ad size
• The following dimensions have updated value names:
  • Video Playback Method:

    • Previous Value Name	Updated Value Name
      Auto-Play Sound On	Autoplay Sound On
      Auto-Play Sound Off	Autoplay Sound Off
      Viewport Auto-play Sound On	Viewport Sound On
      Viewport Auto-play Sound Off	Viewport Sound Off
      Click-to-Play	Click to Play
      Mouse-Over	Mouse Over

• • Video Placement:

    • Previous Value Name	Updated Value Name
      In-Stream	In-Stream Placement
      Interstitial	Interstitial/Slider/Floater
      In-Article	In-Article Placement
      In-Feed	In-Feed Placement
      In-Banner	In-Banner Placement

• Lastly, the following field names have been updated in Report Builder to provide more clarity:

  • Previous Field Name	Updated Field Name
    Ads txt	Ads.txt
    App ads txt	App-ads.txt
    Clickthrough Conversions	User ID and Postback Clickthrough Conversions
    Viewthrough Conversions	User ID and Postback Viewthrough Conversions

How am I affected? These features are automatically available for all accounts; no action is required.

Resource(s): Analytics Data Dictionary