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Overview
Cost Lines on the DSP grid can be linked to one or more campaigns in the Trade Desk, reducing the need to manually re-enter details across multiple platforms.
The linked campaigns in the Trade Desk can be new campaigns or existing campaigns:
| Linking Option | Description |
|---|---|
| Link to a new campaign in The Trade Desk | In OneStrata, upload a Cost Line to create a new campaign in The Trade Desk. The Cost Line is automatically linked to the newly created campaign. |
| Link to an existing campaign in The Trade Desk | In OneStrata, link a Cost Line to an existing campaign in The Trade Desk. |
Linking a Cost Line to a campaign in The Trade Desk creates a connection that allows delivery costs and metrics to flow from The Trade Desk to OneStrata, which can then be used for actualization.
Link a Cost Line to a New Campaign in The Trade Desk
To create a new campaign in The Trade Desk and link a Cost Line to the newly created campaign, do the following:
- Open the OneStrata campaign that contains the desired Cost Line. This Cost Line must have a Supplier entity that is linked to The Trade Desk.
- Go to the DSP dashboard for The Trade Desk.
- If not logged in already, log in to The Trade Desk.
- In the DSP grid, for the desired Cost Line, select the row action icon (three vertical dots).
- Click Create to open the Upload widget.
- In the Upload widget:
Field Name Action Create Campaign / Existing Campaign
Check that the Create Campaign option is selected. If not, select Create Campaign.
Advertiser
Search for an advertiser in The Trade Desk by entering at least three letters of the advertiser name.
Then, select the desired advertiser.
Campaign Type
Select the type of the campaign:
- Solimar
- Kokai
Only available if Campaign Type is Kokai
Seed ID
For a Kokai campaign, enter the identifier of the seed to attach to the campaign.
Name
Choose one of the following options:
- Keep the automatically generated campaign name. By default, the campaign name is the same as the OneStrata Cost Line name.
- Enter the desired campaign name.
Budget Amount
Choose one of the following options:
- Default to Cost Line: Use the Vendor Net Cost value of the Cost Line as the campaign budget.
- Manual Input: Enter the campaign budget.
Start Date
Select a start date for the campaign.
Optional
End Date
Optional: Select an end date for the campaign.
Objective
Select a campaign objective:
- Awareness
- Consideration
- Conversion
Primary Channel
Select a campaign channel.
- Display
- Video
- Audi
- TV
- Native Display
- Native Video
- Digital Out of Home
Primary Goal
Select a campaign goal.
- Reach
- Incremental Reach
- CPC
- CPA
- VCPM (Viewable CPM)
- CPCV (Cost per Completed View)
- ROAS
- Click Create & Link. Programmatic media buyers or traffickers can add more granular details to the newly created campaign within The Trade Desk.
Link a Cost Line to an Existing Campaign in The Trade Desk
To link a Cost Line to an existing campaign in The Trade Desk, do the following:
- Open the OneStrata campaign that contains the desired Cost Line. This Cost Line must have a Supplier entity that is linked to The Trade Desk.
- Go to the DSP dashboard for The Trade Desk.
- If not logged in already, log in to The Trade Desk.
- In the DSP grid, for the desired Cost Line, select the row action icon (three vertical dots).
- Click Link to open the Upload widget.
- In the Upload widget:
Field Name Action Create Campaign / Existing Campaign
Check that the Existing Campaign option is selected. If not, select Existing Campaign.
Advertiser
Search for an advertiser in The Trade Desk by entering at least three letters of the advertiser name.
Then, select the desired advertiser.
Campaign
Search for a campaign in The Trade Desk by entering at least three letters of the campaign name.
Then, select the desired campaign.
Read-only
Date Range
The value of the Date Range field is automatically populated from the selected campaign and cannot be changed within OneStrata.
Read-only
Budget
The value of the Budget field is automatically populated from the selected campaign and cannot be changed within OneStrata.
- Click Link.
Unlink a Campaign in The Trade Desk From a Cost Line
To unlink a campaign in The Trade Desk from a Cost Line, follow the steps in Unlink an Entity From a Cost Line.
Update a Linked Campaign in The Trade Desk
To update a linked campaign in The Trade Desk, follow the steps in Update an Entity Linked to a Cost Line.
View the Details of a Linked Campaign in The Trade Desk
To view the details of a linked campaign in The Trade Desk, follow steps 1-3 in View the Details of an Entity Linked to a Cost Line.
The View Upload widget displays the following information:
| Field Name | Description |
|---|---|
| Advertiser | The advertiser of the campaign in The Trade Desk. |
| Campaign Type | The type of the campaign in The Trade Desk. |
| Name | The name of the campaign in The Trade Desk. |
| Budget Amount | The budget of the campaign in The Trade Desk. |
| Date Range | The date range of the campaign in The Trade Desk. |
| Objective | The objective of the campaign in The Trade Desk. |
| Primary Channel | The channel of the campaign in The Trade Desk. |
| Primary Goal | The goal of the campaign in The Trade Desk. |
View the Delivery Metrics of a Linked Campaign in The Trade Desk
To view the delivery metrics of a linked campaign in The Trade Desk, follow the steps in View the Delivery Metrics of an Entity Linked to a Cost Line.