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Overview
The Core Objects menu in Beeswax contains the four necessary components needed to efficiently operate an ad campaign. Unlike Tools, Core Objects are mandatory to create and have hierarchal value. For example, an advertiser must first be created followed by a campaign to associate the advertiser to. Once those objects are both created, line items and creatives may be associated to that campaign.
Accessing Core Objects
Core Objects can be accessed by hovering over the Trafficking module button positioned in the top left corner of the Beeswax UI navigation.