Core Workflow

Media Campaigns

Create a media campaign: Enter essential campaign-level planning information

Schedules

Build a media schedule: Plan the tactical details of a campaign, like its placements and media packages

Commit media schedule lines: Indicate within OneStrata that any lines on the media schedule are ready to move a planning stage to real state with financial implications

Orders

Send media orders to vendors: Secure the inventory required for the campaign

Trafficking

Traffic ad placements on ad servers: Upload information about the media order directly to an external ad server

Actualization

Actualize purchased versus delivered orders: Compare the media order with actual delivery metrics, and then push the actualized information to the integrated media finance system