Release Date: August 12, 2025
- Release Calendar
- If you have any questions, please reach out to your account representative.
Enhanced UI White-Label Interface and FreeWheel UI Color Updates
What is it? A White labeling UI workflow has been introduced to improve convenience for white-labeling. Users can toggle on "Custom Style", which allows the following options:
- Customize the navigation bar color
- Set navigation bar text color to black or white
- White label the UI logo by uploading a JPG, JPEG, PNG, SVG, or image URL
- Turning on "Custom Style" also removes all FreeWheel branding from system emails
Buyer Cloud customers still have the ability to apply custom branding to system emails by contacting their Account Manager. Along with the new white labeling update, the default colors for the UI have been updated to align with the FreeWheel colorways.
How am I affected? This feature is automatically available for all accounts; no action is required.
Resource(s): White Labeling for FreeWheel DSP
Experian Segments Available in the UK
What is it? Customers can now target Experian segments in the UK, which leverage credit card and retailer loyalty program data to build consumer segments. These segments will be available in line item targeting after they become available for an account. Segments are available in the following categories:
| Demographic | Financial Strategy | Intent and Interest | Mosaic |
|---|---|---|---|
| Consumer financial behavior, such as:
| Self-reported interest & behavior surveys, such as:
| Experian branded consumer classification:
|
How am I affected? To enable Experian UK segments, submit a support ticket to request the Experian UK Marketplace Segments for your buzzkey or account. Specific segments or the entire collection of UK segments can be permissioned.
Reporting Field Renaming
What is it? The following field names in Reporting were updated to provide additional clarity what type of attribution applies and whether bid shading has been used:
| Previous Field Name | Updated Field Name |
|---|---|
| Average Bid Price USD | Average Bid Price Post-Shading USD |
| Conversions | User ID & Postback Conversions |
| Conversion Orders | User ID & Postback Conversion Order |
| Conversion Value | User ID & Postback Conversions Value |
How am I affected? This feature is automatically available for all accounts; no action is required.
Resource(s): Analytics Data Dictionary
Targeted Segments Field Available in Streaming Win Logs
What is it? The Targeted Segments field, previously only available in Batch Win Logs, is now available in Streaming Win Logs. It is no longer necessary to view multiple sets of logs to reconcile targeted segments for winning campaigns.
How am I affected? This feature is automatically available for all accounts; no action is required.