Table of Contents
Overview
Use this creative type if you have a VAST tag from a 3rd party ad server and would also like to track viewability through MOAT. Please note, video companion events will not be tracked when using a 3rd party tag. Also, macros included in XML will not expand, so customers must include macros in the VAST tag itself and pass to the XML. Finally, the MOAT creative add on will not need to be added to this creative template, it is inherently included.
How it Works
The following fields are available:
| Creative Fields | Description |
| Advertiser | Advertiser under which you are creating this creative. Creatives can be assigned to any line item beneath this advertiser only. |
| Creative Name | Name of the creative |
| Video Ad Duration | Length of video in seconds |
| VAST Tag | VAST tag URL |
| Technical Vendor | On Google’s AdX, any technical vendor including a 3rd party ad server or measurement vendor need to be declared. Failure to declare technical vendors may result in your creatives being rejected by AdX. |
| Advertiser Domain | The domain of the advertiser. For example if the advertiser is Ford Motor Company, the advertiser domain would be www.ford.com |
| Advertiser Category | The category of the advertiser. For example if the advertiser is Ford Motor Company, the advertiser category would be “Automotive”. If you leave this field blank it will inherit the advertiser category you set when you created the Advertiser object. NOTE: Advertiser category is a required field for certain exchanges like MoPub. Lack of an advertiser category will result in you not bidding on MoPub. |
| Landing Page URL | This is the full URL that the user will land on after clicking on your creative. For example, www.ford.com/landingpage/fordfocus. Failure to include the full URL may result in your creatives being rejected by Google’s AdX. |
| Creative Add-Ons | If you previously have defined pixels or scripts via the creative add-ons module, they will be listed here. |
| Additional Pixels | Additional tracking pixels that will be fired at the same time as the impression. This field should contain a URL, for example https://ad.doubleclick.net/ddm/trackimp/[additional_parameters]. |
| Skippable | Mark if your video is skippable or not. |
| Video MIME Types | Select all that apply: FLV, MP4, WEBM, SWF, JS. MIME type is a required field. |
| Video API | The API framework used in your creative—MOAT's wrapper requires VPAID in order to function, so for this creative template, "VPAID 2.0" will automatically be selected within this field. |
| Video Bit Rate | Select all that apply: 400, 800, 1200, or 1600+ kbs |
| Alternative ID | Alternative ID for the creative. Use this field to map an creative ID in Beeswax to a creative ID in your system. |
| Secure | Whether the creative is secure or not. For a creative to be secure, all URL calls from the creative need to be over HTTPS |
| Start Date | Optional start date for the creative |
| End Date | Optional end date for the creative |
| Active | Whether the creative is active or inactive. Active Line Items must have at least one active creative associated to them. |