Table of Contents
Overview
Creatives are the graphic files that get associated to line items for delivery. These files contain the graphic that will be serving as either a banner, video, or native file format. When uploading a new creative, templates are selectable to identify which type of creative format will be used. For example, to create a banner ad where Beeswax hosts and serves the images, “Banner Image” should be selected. To create a banner ad creative where a Javascript tag is supplied to Beeswax, “Banner JS Tag" should be selected. When creating a new creative, there are a number of settings that allow specifying the type of creative, size, name etc. The creative will also go through a creative approval process that may be completed by different vendors. This section will contain necessary information on how creatives are added in the UI, and how to apply them to line items for delivery.
Accessing Creatives Page
To access the Creatives page, click Trafficking > Creatives at the top of the screen in Beeswax.
Creatives List View
The list view fields are default columns. To manage and edit these columns, click the row action 
on the top right of the list view and click Manage Columns.
List View Fields
| Column Name | Description |
|---|---|
| Name & ID | Name and associated ID for the creative. |
| Line Items | The line items that this creative is associated to. Clicking this field will bring users to the Associated Line Items tab under the Creative settings. |
| Status | Either "Active" or "Inactive". |
| Size | Size of the creative displayed in pixels. |
| Start/End Date | The desired dates for this creative to serve when applied to a line item. |
| Preview | A preview for the creative graphic. When clicked on, a window will open with a larger preview of the creative. |
| Quick Filters | A panel to apply quick filters on the list view. These filters include creative approval rejection, active creatives, associated line items, and favorites. |