Overview
This page will outline the process of creating an Advertiser in the Beeswax UI. An Advertiser is required to create a campaign and run line items.
Creating a New Advertiser
- Start by navigating to Trafficking > Advertisers.
- Click New Advertiser above the left navigation.
- The following page requires filling out three sections in order for the Advertiser to be created. Please see the sections below:
Essential Settings*
* indicates a required field
Field Name | Description |
---|---|
Advertiser Name* | Type in the name of the Advertiser |
Advertiser Domain* | The Advertiser’s primary domain (e.g. myadvertiser.com). This is required by most exchanges. |
Alternative ID | Any number or string. Used to map this object to an object in your system |
Advertiser App Bundle | The Advertiser App Bundle is a unique identifier to the app in each app store’s ecosystem. It is a bundle or package name for Android (e.g. com.myapp.mygame) and a numeric ID for iOS (ex. 123456789). |
Notes | Any desired notes that could be applicable to this specific Advertiser. These notes may be viewed after creation. |
Advertiser Category* | Category of the advertiser’s product or services. This will be a dropdown selection of options. |
Status | Either Active or Inactive. An inactive status makes this advertiser non-usable for campaigns. |
Defaults*
These default settings will be applied across all objects including campaigns, line items, and creatives. These objects auto-populates field data that are set at the Advertiser's level.
Field Name | Description |
---|---|
Default Continent* | The continent in which line items will be serving for this Advertiser. |
Default Currency* | Currency type assigned to Advertiser campaigns. |
Default Click URL | Default Click Through URL will be used in creatives that are missing a Click Through URL. |
Default Campaign Preset | Select from a dropdown of different campaign presets created on the account. |
Default Line Item Preset | Select from a dropdown of different line item presets created on the account. |
Default Targeting Preset | Select from a dropdown of different line item presets created on the account. |
Default Creative Thumbnail | Upload a default creative thumbnail and view a preview on the right side of the screen. Supported files are gif, jpeg, jpg and png. Max file size is 5000kb. |
SKAd Tracking
SKAdNetwork is only applicable for running mobile app install campaigns on iOS 14 and is not applicable on the following:
- iOS 13 or older
- Android
- For re-engagement or retargeting campaigns on iOS 14.
When sKAD tracking is enabled, the Advertiser App Bundle attribute must be set in Essential Settings.
Click Create & Close once all required fields are completed to create an advertiser. After closing, the Advertisers list view will appear to view all created Advertisers in this network.