Table of Contents
Overview
Beeswax augments the auction with geo data from a 3rd party data provider (MaxMind), so geographic data is almost always present for targeting.
How it Works
| Targeting Key | Description | Recommendation |
| Country | Country of the user | Use as INCLUDE or EXCLUDE targeting |
| Region/State | Region of the user. In the United States, this is the two-letter State abbreviation. | Use as INCLUDE or EXCLUDE targeting |
| Metro | Metro code of the user. Based off of Google’s metro codes which are similar to Nielsen DMAs. Only available in the US market. | Use as INCLUDE or EXCLUDE targeting |
| City | City of the user | Use as INCLUDE or EXCLUDE targeting |
| Latitude & Longitude List | List of Latitude & Longitude coordinates. For more information see here. | Use as INCLUDE or EXCLUDE targeting |
| Latitude & Longitude Present | Presence of latitude and longitude values | Use as INCLUDE or EXCLUDE targeting |
| Location Type | Location type, e.g. GPS Location Services, IP Address, or user provided data | Use as INCLUDE or EXCLUDE targeting |
| Zip Code | Zip code or postal code of the user. Zip codes can be entered directly in the “Zip Code” field as a comma separated list. Zip targeting does also accommodate for international postal codes, but please contact Beeswax Support first to obtain the specifics of what the matching value formats are for various countries. | Use as INCLUDE or EXCLUDE targeting |
| Zip Code List | For any set of zip codes greater than 100 we recommend creating a “Zip Code List”. To create a list:
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