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Overview

Geo radius targeting allows the definition of custom geographical areas for targeting purposes. For example, it can target any user within 0.5 kilometers of a given store’s location with a mobile coupon. This feature extends geo targeting capabilities beyond standard geographies (i.e., state, city, zip code, DMA, and so on) and allows the definition of custom geo radius for targeting. This feature is native to the platform and carries no additional CPM charge.

Adding Lat/Long List for Targeting

1. Navigate to Trafficking > Lists > New List and select the list type as "Lat/Long".
   
   

2. On the List Items page, set the default radius for each list item. Each individual list item can have its own custom radius. Any list item without a specified radius will inherit the default radius set at the list level.

   • Minimum radius: 0.001 kilometers
   • Maximum radius: 50 kilometers
     
     

3. Add list items to the list. List items can be added in a few ways:

   • Type the address in the Find Location field. Once the location is found, click on Add List Item to add the location to the list. If multiple pins are displayed on the map (e.g., when searching for “NYC Subway Station”), click on the desired pin and then click Add List Item.
     
     

   • Clicking on Add List Item without typing an address in the Find Location field will provide an empty List Item table where Latitude, Longitude, Radius (km), Value, and List Item Name can be specified. The value can be used as a bid modifier. Note: The list item name field is available for all types of list items and can be used as an identifier (e.g., “New York Public Library” for the latitude/longitude of the New York Public Library).
     
     

   • Upload a CSV, TXT, or Excel file. The order of the columns should match the UI (Latitude, Longitude, Radius (km), Value, and List Item Name). Each file type requires slightly different formatting—details can be found here.

     The platform validates that no exact duplicate list items exist within a single list. A duplicate Lat/Long List Item would occur only if the latitude, longitude, and radius are exactly the same, including decimal points.

   
   

4. Click the appropriate Save option to continue.
   
   

5. Target this new list from Geo targeting within a line item.