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Table of Contents
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Overview |
Analytics will be updated with a new user interface and introducing domains report scopes as a new method of creating and scheduling Analytics reports. Domains Scopes are a pre-curated selection of relevant dimensions and metrics and will be organized to the following business functions:
- Programmatic
- Marketplace Platform Private
- Marketplace Platform Exchange
- Inventory
- Direct Sold
- Reseller Sold
- Inventory
- Partner Tags
These domains scopes will provide a streamlined workflow for creating reports based on these business functions. Users will be able to include or exclude any of the dimensions and metrics available in the domainscope.
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Note: Creating non-domainscope-based reports will be available until this rollout is complete. These reports will be migrated according to the schedule. |
Please contact your FreeWheel account team if you have any questions.
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Report Migration |
To support the new domain scope method for report creation, FreeWheel will be migrating existing Analytics reports to one domainscope. This will impact the data in these reports and report templates.
Reports migrated to a domain scope will only contain the dimensions and metrics related to that domainscope.
Migration Schedule
Reports will be migrated to domains in scopes in phases beginning with the 6.52 release Release (October 25, 2022) with the Programmatic, Marketplace Platform Private, and Marketplace Platform Exchange domainsscopes.
The Inventory, Direct Sold, and Reseller domains will scopes will be released to MRM at a later date. FreeWheel will announce in the Release Guide and update this page once those dates are confirmed.
DomainScope | Release | Staging Date | Production Date |
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Inventory | 6.57 | June 20, 2023 | July 6, 2023 |
Partner Tags | 6.57 | June 20, 2023 | July 6, 2023 |
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Programmatic | 6.52 | October 11, 2022 | October 25, 2022 |
Marketplace Platform Private | 6.52 | October 11, 2022 | October 25, 2022 |
Marketplace Platform Exchange | 6.52 | October 11, 2022 | October 25, 2022 |
Direct Sold | 6.56 | April 25, 2023 | May 9, 2023 |
Reseller Sold | 6.56 | April 25, 2023 | May 9, 2023 |
Inventory | 6.57 | June 20, 2023 | July 6, 2023 |
Required Actions for
Direct Sold and Reseller Sold ReportInventory Scope Migration
Users must complete the following steps for their impacted Analytics reports before the 6.5556.1 MRM Release on April 11June 6, 2023.
- Review the below tables to see which dimensions and metrics are supported for the Direct Sold and Reseller Sold DomainsInventory Scope.
- Remove Update the dimensions and/or metrics to align the report with either the Direct Sold Domain or Reseller Sold Domain.
After the 6.55.1 MRM Release, Analytics will not permit creating reports with unsupported dimension and metric combinations. After the 6.56 MRM Release, your reports will be updated to indicate which domain they are aligned to.
- Inventory scope.
Available Dimension Groups by DomainScope
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A Shared Block | shared-block-key | ds_rs_supported_dimensions_analytics_ui|||||||||||||||||||||||||||||||||||||||||||||||
| Direct Sold Domain | Reseller Sold Domain |
Inventory Scope | ||
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Network Level | Decision Type |
Delivery Method |
Linear Avail Type |
Linear Decision Type |
Network ID |
Network Name |
Sales Channel Type |
Supply Source |
Advertiser |
All dimensions within this group
Exceptions:
Global Agency/Global Holding CompanyGlobal Advertiser ID | ||
Global Advertiser Name |
Global Brand ID |
Exception:
- Programmatic Advertiser
Global Brand Name |
Purchase Order |
Purchased Order ID |
Exception:
Purchased Order Loop |
Indicator | |
Purchased Order Name |
Geography Dimensions | All dimensions within this group |
- Delivered Operator Zone Name
Platform Dimensions | All dimensions within this group | Exceptions:
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Audience Dimensions |
Tracked Audience Item |
Global Ad Unit | All dimensions within this group |
Exceptions: |
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Partner | All dimensions within this group |
Inbound MRM Rule | All dimensions within this group |
Video Group | All dimensions within this group |
Video Series | All dimensions within this group |
Video | All dimensions within this group |
Site Group | All dimensions within this group |
Site | All dimensions within this group |
Site Section | All dimensions within this group |
Standard Attributes | All dimensions within this group |
Exceptions:
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Break | All dimensions within this group |
Channel | All dimensions within this group |
Airing | All dimensions within this group |
Station | All dimensions within this group |
TV Network | All dimensions within this group |
MRC Dimensions | All dimensions within this group | |
Privacy Dimensions | All dimensions within this group |
Available Metric Groups by DomainScope
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Metric Group | Metric |
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Inventory Scope | |
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Delivery Metrics |
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Exceptions:
Ad InsertionsHyLDA Metrics | All metrics within this group |
Exceptions:
- Break Starts
Ad Interactions | All metrics within this group |
Quartiles and Completes | All metrics within this group |
Revenue Metrics | All metrics within this group | Exceptions:
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Opportunity Metrics |
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MRC Metrics | All metrics within this group |
Required Actions for Partner Tags Report Migration
Users must complete the following steps for their impacted Analytics report before 6.57 MRM release on July 6, 2023.
- Review the below tables to see which dimensions and metrics are supported for the Partner Tags scope.
- Update the dimensions and/or metrics to align the report with Partner Tags scope.
- The following dimensions will be renamed and clients are advised to review their subscribed reports to sure the changes will not disrupt their data processing workflow.
- Partner Tag Creative ID → Partner Tags Creative ID
- Partner Tag Creative External ID → Partner Tags Creative External ID
- Partner Tag Creative Industry Name → Partner Tags Creative Industry Name
Available Dimension Groups by Scope
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Available Metric Groups by Scope
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Required Actions for
Inventory DomainDirect Sold and Reseller Sold Report Migration
Users must complete the following steps for their impacted Analytics reports before the 6.5655.1 MRM Release on Jun April 11, 2023.
- Review the below tables to see which dimensions and metrics are supported for the Inventory DomainsDirect Sold and Reseller Sold Scopes.
- Remove the metrics Content Owner Delivered Impressions or Content Owner Delivered Clicks to align the report with Inventory Domaindimensions and/or metrics to align the report with either the Direct Sold Scope or Reseller Sold Scope.
After the 6.55.1 MRM Release, Analytics will not permit creating reports with unsupported dimension and metric combinations. After the 6.56 MRM Release, your reports will be updated to indicate which scope they are aligned to.
Available Dimension Groups by DomainScope
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| Global Advertiser ID | |||||||||||||||||||||||||||||||||||||||||||
Global Advertiser Name | ||||||||||||||||||||||||||||||||||||||||||||
Global Brand ID | ||||||||||||||||||||||||||||||||||||||||||||
Global Brand Name |
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Purchased Order ID
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Exceptions:
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Available Metric Groups by DomainScope
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Unsupported Dimension and Metric Combinations
Upcoming
none
Completed
Disable MRM Rule or Reseller Placement with Campaign, IO, Placement, Matched Audience Item, Matched KV, Matched Audience Delivery, Agency, Advertiser - 6.55.1 (April 11, 2023)
Although these dimensions can be selected in the same report, there is no data in these columns. After the migration, MRM Rule/Reseller Placement dimensions will be removed from the report template.
Disable Content Owner Delivered Impressions or Content Owner Delivered Clicks with Campaign, IO, Placement, Matched Audience Item, Agency, Advertiser, MRM Rule, Reseller Placement, Other Metrics - 6.56.1 (June 6, 2023)
Content Owner Delivered Impressions / Clicks are only for Distributor roles in the ad value chain and the other dimensions and metrics are for other roles. After the migration, Content Owner Delivered Impressions / Content Owner Delivered Clicks metrics will be removed from report templates.
For reporting on Content Owner Delivered Impressions / Clicks, add only these two metrics with available dimensions in a new report.
CompletedDisable Selected Ads Rate with Programmatic Advertiser or Programmatic Creative - 6.51 (August 30, 2022)
This is an invalid combination that has been restricted in Analytics. Selected Ads Rate will be removed from the report template in 6.51 release (August 30, 2022). Please use Selected Ads Rate - Valid Bids instead.
Disable Sold Order with Agency, Advertiser, Campaign, Insertion Order, Placement, Ad Unit, Global Ad Unit, or Creative - 6.51.1 (September 27, 2022)
These dimensions can be selected for the same report but since they are different sales channels, some rows only have data for Sold Order and other rows only have data for Direct Sold dimensions and will not be available to select in the same report in the 6.51.1 release (September 27, 2022). After the migration, Sold Order dimensions will be removed from the report template.
Disable Content Owner Delivered Impressions or Content Owner Delivered Clicks with Campaign, IO, Placement, Matched Audience Item, Agency, Advertiser, MRM Rule, Reseller Placement, Other Metrics - 6.56.1 (June 6, 2023)
Content Owner Delivered Impressions / Clicks are only for Distributor roles in the ad value chain and the other dimensions and metrics are for other roles. After the migration, Content Owner Delivered Impressions / Content Owner Delivered Clicks metrics will be removed from report templates.
For reporting on Content Owner Delivered Impressions / Clicks, add only these two metrics with available dimensions in a new report.
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Release Schedule |
Below is the schedule of items that will be released as part of the Analytics changes and report migration
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Release Schedule |
Below is the schedule of items that will be released as part of the Analytics changes and report migration.
6.55.1 MRM Release - Tuesday April 11, 2023
- Deadline for users to update their Analytics reports to either a Direct Sold domain or Reseller Sold domain.
- Analytics will not permit creating reports with unsupported dimension and metric combinations.
- An alert icon and tooltip will be added to the Analytics UI indicating the report will be migrated to an Inventory domain report
6.56 MRM Release - Tuesday May 9, 2023
- Analytics UI will be updated.
- Direct Sold and Reseller Sold domains will be available for new domain report creation.
6.56.1 MRM Release - Tuesday June 6, 2023
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6.57 MRM Release - Tuesday July 6, 2023
- Analytics UI will be updated.
- Inventory domain scope and Partner Tags scope will be available for new domain scope report creation.
- The corresponding Analytics reports will be migrated to Inventory domainscope and Partner Tags scope.
Completed
6.51 MRM Release - Tuesday August 30, 2022
- Analytics will display a tooltip in the UI notifying users of these changes with a link to this page.
6.51.1 MRM Release - Tuesday September 27, 2022
- An alert icon and tooltip will be added to the Analytics UI indicating the report will be migrated to a domain scope report in 6.52 (October 25, 2022).
6.52 MRM Release - Tuesday October 25, 2022
- Analytics UI will be updated.
- Programmatic, Marketplace Platform Private, and Marketplace Platform Exchange domains scopes will be available for new domain report scope report creation.
- Applicable existing reports and report templates will be migrated to the Programmatic, Marketplace Platform Private, and Marketplace Platform Exchange domainsscopes.
- Documentation will be available on the Hub with instructions for using the domain reportsscope reports.
6.53 MRM Release - Tuesday December 6, 2022
- An alert icon and tooltip will be added to the Analytics UI indicating the report will be migrated to a Direct Sold or Reseller Sold domain scope report in 6.56 (October 25, 2022).
Users must take action on their impacted Analytics reports before the 6.55.1 MRM Release on April 11, 2023. See above section for details.
6.55.1 MRM Release - Tuesday April 11, 2023
- Deadline for users to update their Analytics reports to either a Direct Sold scope or Reseller Sold scope.
- Analytics will not permit creating reports with unsupported dimension and metric combinations.
- An alert icon and tooltip will be added to the Analytics UI indicating the report will be migrated to an Inventory scope report
6.56 MRM Release - Tuesday May 9, 2023
- Analytics UI will be updated.
- Direct Sold and Reseller Sold scopes will be available for new scope report creation.
6.56.1 MRM Release - Tuesday June 6, 2023
- Deadline for users to update their Analytics reports to remove Content Owner Delivered Impressions or Content Owner Delivered Clicks from the reports that contain the unsupported dimensions.
- Analytics will not permit creating reports with unsupported dimension and Content Owner Delivered Impressions / Content Owner Delivered Clicks combinations.
- Analytics will not allow creating reports with unsupported dimension and metric combinations.