Analytics will be updated with a new user interface and introducing report scopes as a new method of creating and scheduling Analytics reports. Scopes are a pre-curated selection of relevant dimensions and metrics and will be organized to the following business functions:

• Programmatic
• Marketplace Platform Private
• Marketplace Platform Exchange
• Inventory
• Direct Sold
• Reseller Sold
• Inventory
• Partner Tags

These scopes will provide a streamlined workflow for creating reports based on these business functions. Users will be able to include or exclude any of the dimensions and metrics available in the scope.

Please contact your FreeWheel account team if you have any questions.

To support the new scope method for report creation, FreeWheel will be migrating existing Analytics reports to one scope. This will impact the data in these reports and report templates.

Reports migrated to a scope will only contain the dimensions and metrics related to that scope.

Migration Schedule

Reports will be migrated to scopes in phases beginning with the 6.52 Release (October 25, 2022) with the Programmatic, Marketplace Platform Private, and Marketplace Platform Exchange scopes.

The Inventory, Direct Sold, and Reseller scopes will be released to MRM at a later date. FreeWheel will announce in the Release Guide and update this page once those dates are confirmed.

Required Actions for Inventory Scope Migration

Users must complete the following steps for their impacted Analytics reports before the 6.56.1 MRM Release on June 6, 2023.

1. Review the below tables to see which dimensions and metrics are supported for the Inventory Scope.
2. Update the dimensions and/or metrics to align the report with Inventory scope.

Available Dimension Groups by Scope

Click here to expand...

Dimension Group	Dimension	Inventory Scope
Network Level	Decision Type
	Delivery Method
	Linear Avail Type
	Linear Decision Type
	Network ID
	Network Name
	Sales Channel Type
	Supply Source
Advertiser	Global Advertiser ID
	Global Advertiser Name
	Global Brand ID
	Global Brand Name
Purchase Order	Purchased Order ID
	Purchased Order Loop Indicator
	Purchased Order Name
Geography Dimensions	All dimensions within this group
Platform Dimensions	All dimensions within this group	Exceptions: Programmatic Device
Audience Dimensions	Tracked Audience Item
Global Ad Unit	All dimensions within this group	Exceptions: Ad Unit Type Ad Unit Type Package ID Ad Unit Type Package Name
Partner	All dimensions within this group
Inbound MRM Rule	All dimensions within this group
Video Group	All dimensions within this group
Video Series	All dimensions within this group
Video	All dimensions within this group
Site Group	All dimensions within this group
Site	All dimensions within this group
Site Section	All dimensions within this group
Standard Attributes	All dimensions within this group	Exceptions: SSP App SSP Publisher
Break	All dimensions within this group
Channel	All dimensions within this group
Airing	All dimensions within this group
Station	All dimensions within this group
TV Network	All dimensions within this group
MRC Dimensions	All dimensions within this group
Privacy Dimensions	All dimensions within this group

Available Metric Groups by Scope

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Metric Group	Metric	Inventory Scope
Delivery Metrics	Ads Selected - Primary Click Thru Rate (%) Clickable Ad Impressions Content Owner Delivered Clicks Content Owner Delivered Impressions Delivered Clicks Fill Rate (%) Gross Counted Ads Gross Delivered Impressions Net Counted Ads Net Delivered Impressions Sell-thru Rate (%) Video Starts Ad Insertions Live Linear Request Count
HyLDA Metrics	All metrics within this group
Ad Interactions	All metrics within this group
Quartiles and Completes	All metrics within this group
Revenue Metrics	All metrics within this group	Exceptions: Avg Price - Selected Ads Avg Price - Valid Bids Inventory Cost
Opportunity Metrics	Ad Requests Historical Unfilled Available Historical Unfilled Available - Committed Historical Unfilled Available - Non-Committed Purchased Order Avails Total Historical Constrained Ad Avails Total Historical Unconstrained Ad Avails
MRC Metrics	All metrics within this group

Required Actions for Partner Tags Report Migration

Users must complete the following steps for their impacted Analytics report before 6.57 MRM release on July 6, 2023. 

1. Review the below tables to see which dimensions and metrics are supported for the Partner Tags scope.
2. Update the dimensions and/or metrics to align the report with Partner Tags scope.
3. The following dimensions will be renamed and clients are advised to review their subscribed reports to sure the changes will not disrupt their data processing workflow.
   1. Partner Tag Creative ID → Partner Tags Creative ID
   2. Partner Tag Creative External ID → Partner Tags Creative External ID
   3. Partner Tag Creative Industry Name → Partner Tags Creative Industry Name

Available Dimension Groups by Scope

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Dimension Group	Dimension	Partner Tags Scope
Network	Network ID
	Network Name
	Sales Channel Type
	Supply Source
Advertiser	Global Advertiser ID
	Global Advertiser Name
	Global Brand ID
	Global Brand Name
Sold Order	All dimensions within this group	Exceptions: Partner Tags Indicator
Partner Tags Creative	All dimensions within this group
Audience Dimensions	Tracked Audience Item
Global Ad Unit	Ad Unit Position
Partner	All dimensions within this group
Standard Attributes	All dimensions within this group	Exceptions: SSP App SSP Publisher

Available Metric Groups by Scope

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Metric Group	Metric	Inventory Scope
Delivery Metrics	Click Thru Rate (%)
	Clickable Ad Impressions
	Delivered Clicks
	Gross Counted Ads
	Gross Delivered Impressions
	Net Counted Ads
	Net Delivered Impressions
Quartiles and Completes	All metrics within this group
Revenue Metrics	Run Revenue
	eCPM

Required Actions for Direct Sold and Reseller Sold Report Migration

Users must complete the following steps for their impacted Analytics reports before the 6.55.1 MRM Release on April 11, 2023.

1. Review the below tables to see which dimensions and metrics are supported for the Direct Sold and Reseller Sold Scopes.
2. Remove the dimensions and/or metrics to align the report with either the Direct Sold Scope or Reseller Sold Scope.

After the 6.55.1 MRM Release, Analytics will not permit creating reports with unsupported dimension and metric combinations. After the 6.56 MRM Release, your reports will be updated to indicate which scope they are aligned to.

Available Dimension Groups by Scope

Click here to expand...

Dimension Group	Dimension	Direct Sold Scope	Reseller Sold Scope
Network Level	Decision Type
	Delivery Method
	Linear Avail Type
	Linear Decision Type
	Network ID
	Network Name
	Sales Channel Type
	Supply Source
Agency	All dimensions within this group Exceptions: Global Agency/Global Holding Company
Advertiser	All dimensions within this group	Exception: Programmatic Advertiser
Purchase Order	All dimensions within this group	Exception: Purchased Order Loop
Campaign	All dimensions within this group
Insertion Order	All dimensions within this group
Placement	All dimensions within this group
Geography Dimensions	All dimensions within this group		Exceptions: Delivered Operator Zone Name
Platform Dimensions	All dimensions within this group Exceptions: Programmatic Device
Audience Dimensions	Matched Key Value
	Matched Audience Item
	Matched Audience Item Delivery
	Tracked Audience Item
Ad Unit	All dimensions within this group
Global Ad Unit	All dimensions within this group
Creative	All dimensions within this group
Partner	All dimensions within this group
Reseller Placement	All dimensions within this group
MRM Rule	All dimensions within this group
Inbound MRM Rule	All dimensions within this group
Video Group	All dimensions within this group
Video Series	All dimensions within this group
Video	All dimensions within this group
Site Group	All dimensions within this group
Site	All dimensions within this group
Site Section	All dimensions within this group
Standard Attributes	All dimensions within this group
Break	All dimensions within this group
Channel	All dimensions within this group
Airing	All dimensions within this group
Station	All dimensions within this group
TV Network	All dimensions within this group
MRC Dimensions	All dimensions within this group		traffic from all supply sources.

Available Metric Groups by Scope

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Metric Group	Metric	Direct Sold Scope	Reseller Sold Scope
Delivery Metrics	Ads Selected - Primary Click Thru Rate (%) Clickable Ad Impressions Delivered Clicks Fill Rate (%) Gross Counted Ads Gross Delivered Impressions Net Counted Ads Net Delivered Impressions Ad Insertion		Exceptions: Ad Insertions
HyLDA Metrics	All metrics within this group	Exceptions: Break Starts
Ad Interactions	All metrics within this group
Quartiles and Completes	All metrics within this group
Revenue Metrics	All metrics within this group Exceptions: Avg Price - Selected Ads Avg Price - Valid Bids Inventory Cost
Opportunity Metrics	Total Ad Opportunities
	Total Slot Opportunities Won
	Total Slot Opportunities
MRC Metrics	All metrics within this group

Unsupported Dimension and Metric Combinations

Upcoming

none

Completed

Disable MRM Rule or Reseller Placement with Campaign, IO, Placement, Matched Audience Item, Matched KV, Matched Audience Delivery, Agency, Advertiser - 6.55.1 (April 11, 2023)

Although these dimensions can be selected in the same report, there is no data in these columns. After the migration, MRM Rule/Reseller Placement dimensions will be removed from the report template.

Disable Selected Ads Rate with Programmatic Advertiser or Programmatic Creative - 6.51 (August 30, 2022)

This is an invalid combination that has been restricted in Analytics. Selected Ads Rate will be removed from the report template in 6.51 release (August 30, 2022). Please use Selected Ads Rate - Valid Bids instead.

Disable Sold Order with Agency, Advertiser, Campaign, Insertion Order, Placement, Ad Unit, Global Ad Unit, or Creative - 6.51.1 (September 27, 2022)

These dimensions can be selected for the same report but since they are different sales channels, some rows only have data for Sold Order and other rows only have data for Direct Sold dimensions and will not be available to select in the same report in the 6.51.1 release (September 27, 2022). After the migration, Sold Order dimensions will be removed from the report template.

Disable Content Owner Delivered Impressions or Content Owner Delivered Clicks with Campaign, IO, Placement, Matched Audience Item, Agency, Advertiser, MRM Rule, Reseller Placement, Other Metrics - 6.56.1 (June 6, 2023)

Content Owner Delivered Impressions / Clicks are only for Distributor roles in the ad value chain and the other dimensions and metrics are for other roles. After the migration, Content Owner Delivered Impressions / Content Owner Delivered Clicks metrics will be removed from report templates.

For reporting on Content Owner Delivered Impressions / Clicks, add only these two metrics with available dimensions in a new report.

Below is the schedule of items that will be released as part of the Analytics changes and report migration.

6.57 MRM Release - Tuesday July 6, 2023

• Analytics UI will be updated.
• Inventory scope and Partner Tags scope will be available for new scope report creation.
• The corresponding Analytics reports will be migrated to Inventory scope and Partner Tags scope.

Completed

6.51 MRM Release - Tuesday August 30, 2022

• Analytics will display a tooltip in the UI notifying users of these changes with a link to this page.

6.51.1 MRM Release - Tuesday September 27, 2022

• An alert icon and tooltip will be added to the Analytics UI indicating the report will be migrated to a scope report in 6.52 (October 25, 2022).

6.52 MRM Release - Tuesday October 25, 2022

• Analytics UI will be updated.
• Programmatic, Marketplace Platform Private, and Marketplace Platform Exchange scopes will be available for new scope report creation.
• Applicable existing reports and report templates will be migrated to the Programmatic, Marketplace Platform Private, and Marketplace Platform Exchange scopes.
• Documentation will be available on the Hub with instructions for using the scope reports.

6.53 MRM Release - Tuesday December 6, 2022

• An alert icon and tooltip will be added to the Analytics UI indicating the report will be migrated to a Direct Sold or Reseller Sold scope report in 6.56 (October 25, 2022).

• Users must take action on their impacted Analytics reports before the 6.55.1 MRM Release on April 11, 2023. See above section for details.

6.55.1 MRM Release - Tuesday April 11, 2023

• Deadline for users to update their Analytics reports to either a Direct Sold scope or Reseller Sold scope.
• Analytics will not permit creating reports with unsupported dimension and metric combinations.
• An alert icon and tooltip will be added to the Analytics UI indicating the report will be migrated to an Inventory scope report

6.56 MRM Release - Tuesday May 9, 2023

• Analytics UI will be updated.
• Direct Sold and Reseller Sold scopes will be available for new scope report creation.

6.56.1 MRM Release - Tuesday June 6, 2023

• Deadline for users to update their Analytics reports to remove Content Owner Delivered Impressions or Content Owner Delivered Clicks from the reports that contain the unsupported dimensions.
• Analytics will not permit creating reports with unsupported dimension and Content Owner Delivered Impressions / Content Owner Delivered Clicks combinations.
• Analytics will not allow creating reports with unsupported dimension and metric combinations.