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Table of Contents

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Overview

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OneStrata's third party integrations simplify the digital buying process by providing a single place to enter media schedule information and receive delivery metrics. When a schedule line is committed, OneStrata automatically creates Ad Placement lines that can be uploaded directly to a campaign on an external ad server, without having to re-enter any placement details.

Direct integrations with external providers connect OneStrata to the rest of an agency's ad tech stack, help eliminate data duplication, and reduce the burden of maintaining data integrity across multiple systems.


External Integrations Terms and Concepts

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Provider-Types
Provider-Types
Provider Types

A Shared Block
shared-block-keyNote-Set-Up-External-Integration
InfoExternal integration providers are managed by FreeWheel. To set up or manage an external integration provider, contact your OneStrata representative.

OneStrata has three four types of external integration providers:

  • Ad Server
  • DSP (Demand-Side Platform)
  • Search
  • Social
Provider Type
Description
Provider(s)Available
Providers
Actions
Ad Server

When a user is logged in to an Ad Server provider, the following actions are possible within OneStrata:

Map a OneStrata Supplier entity to an ad server site/supplier
  • Amazon Ad Server (formerly Sizmek) → Amazon is sunsetting Amazon Ad Server in Q4 2024

  • Campaign Manager 360 (CM360)

  • Flashtalking
external
Upload
Placements to an external
campaign
Info

See also:

  • Amazon Ad Server (formerly Sizmek)
  • Campaign Manager 360 (CM360)
  • Flashtalking
DSP (Demand-Side Platform) 
When a user is logged in to a DSP provider, the following actions are possible within OneStrata:
  • Display & Video 360 (DV360)
Info

See also:

  • Display & Video 360 (DV360)

Search 

Not currently available

Search

  • Google Ads
AnchorLogin-Types

Social

  • Meta
Login-TypesLogin Types
Info

Login credentials are managed by FreeWheel. To set up or manage login credentials, contact your OneStrata representative.

Depending on how their OneStrata enterprise has been configured, a user may have access to a single set or to multiple sets of login credentials. If multiple sets of login credentials are available for the same provider, the user can choose which set to use. 

When logging in to an external integration provider, there are two types of login credentials—individual logins and central logins—that a user might have access to.

Login TypeDescriptionIndividual

The user manually enters their own login information (a valid combination of username and password).  

CentralThe user does not need to enter any login information, because a valid combination of username and password is stored centrally for them.