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Overview

The Media buyers can use the Schedule grid to define the tactical details of a campaign—like selecting which placements to buy from which vendors—are defined and managed on the Schedule Grid, located on the Schedule tab.The Schedule Grid campaign and quickly build out different media schedule options. The Schedule grid is a spreadsheet-like interface that combines user-entered data with pre-defined reference data records and formulas, making it easy to build out a media buy and quickly calculate costs. When an Agency and is located on the Schedule tab.

Once an agency is ready to move forward with a particular schedule option, they can commit lines on the Schedule Grid can be committed.

Schedule Terms and Concepts

grid and start the next step of the OneStrata campaign management workflow.

This page This section contains information about terms and concepts related to schedules in OneStrata.


Types of Schedule Grid Lines

The Schedule grid is a table of media and non-media buys, for a particular schedule option. There are five six types of lines that can be added to the Schedule grid lines:

Media
Buy TypeSchedule Grid Line TypeDescriptionGraphic
Media

Placement

Anchor
Placement
Placement

Placement


A Shared Block
shared-block-keyPlacement
Represents an

A Placement represents the purchase of a single ad unit, with one format and one set of

flight dates.Media

format dimensions.

There are three types of Placements:

  • Standalone Placement: A Placement that is purchased alone (not as part of a Media Package or Cost Package)
  • Child Placement: A Placement that is purchased as part of a Media Package
  • Secondary Placement: A Placement that is purchased as part of a Cost Package, but not as part of a Media Package


Image Added

Media

Media Package

Anchor

AnchorMedia-Package AnchorCost-Package

Media-Package
Media-Package


A Shared Block
shared-block-keyMedia-Package

A

collection of Placements, grouped by Supplier, with the same rate or cost per unit.Media

Media Package represents a group of (children) Placements that are purchased together as a package, from the same vendor.

Flight dates, the number of units, the cost per unit, and the rate type are set at the parent Media Package level, and all children Placements inherit those values.

There are two types of Media Packages:

  • Standalone Media Package: A Media Package that is purchased alone (not as part of a Cost Package)
  • Secondary Media Package: A Media Package that is purchased as part of a Cost Package



Image Added
Media

Cost Package

Anchor

Cost-Package
Cost-Package


A Shared Block
shared-block-keyCost-Package

A

collection of

Cost Package represents a group of (secondary) Placements and

Media Packages, grouped by Order Partner, with a

/or (secondary) Media Packages that are purchased together at a single and fixed total cost

. Each

, from the same vendor.

Flight dates, the number of units, and the rate type of each secondary Placement or Media Package can

have their own set of flight dates.​

be independently defined.


Image Added

Non-MediaEntered Fee

Include A Shared Block
shared-block-keyEntered-Fee
pageAbout Fees and Tech Rates

Image Added

Non-MediaCentral Fee

Include A Shared Block
shared-block-keyCentral-Fee
pageAbout Fees and Tech Rates

anchor

Image Added

About
Non-
CommittingAbout-CommittingAbout Committing In OneStrata, committing a schedule line is the process of indicating that a line on the media schedule is ready to move from a draft state to a "real" state with financial implications. Committing a schedule line makes it available throughout the rest of the OneStrata platform.
MediaAssigned Fee

Include A Shared Block
shared-block-key

Commit

Assigned-

Effects

Fee
page

Commit a Schedule Line
Info

See also:

AnchorAbout-Schedule-OptionsAbout-Schedule-OptionsAbout Schedule Options

A campaign can have multiple schedule drafts, in order to map out and consider different budgets and tactics during the planning process. These different options can be shared and reviewed with clients, and iterated on until a specific option is approved.

When one or more lines on a specific option are committed, that schedule option becomes Active and any other schedule options immediately become read-only Archived schedules. Moving forward, any changes to the campaign's media schedule can only be done on the Active schedule option, now just referred to as "the schedule". A campaign that has an active schedule cannot create new schedule draft options.

Image Removed

There are three schedule option types/statuses:

About Fees and Tech Rates

Image Added



Anchor
Cost-Line
Cost-Line
About Cost Lines

A Shared Block
shared-block-keyCost-Line

The phrase "Cost Line" is the general term for a Schedule grid line that has associated costs. Not all Schedule grid lines are Cost Lines, because not all types of Schedule grid lines have costs.

For example, a child Placement that is purchased as part of a Media Package is not a Cost Line, because the Media Package (which is a Cost Line) is paid for as a single item, and the individual children Placements are not paid for separately. Within a cost package or a standalone media package, the top-most line (the Cost Package line or the Media Package line) is always a Cost Line.

The costs of a Cost Line are divided into monthly intervals called billing periods. Cost Lines and their billing periods are the level at which costs are actualized, clients are billed, and vendors are invoiced.

Other important actions in OneStrata also occur at the Cost Line level:

  • Committing: Costs Lines are committed
  • DSP integrations: Cost Lines are linked to DSP insertion orders

The following table describes which types of Schedule grid lines are Cost Lines:

Schedule Grid Line TypeCost Line?
Standalone PlacementYes
Child PlacementNo
Secondary PlacementNo
Standalone Media PackageYes
Secondary Media PackageNo
Cost PackageYes
Entered / Assigned / Central Fee

Yes

Cost Line Cost Methods

The cost method of a Cost Line defines what type of cost-related fields are available or editable within the Cost Line, and how they are calculated. Each Cost Line can have a different cost method, depending on what cost methods are enabled within the OneStrata enterprise.

Cost Line Cost Method TypeDescription

Anchor
Standard-Cost-Line
Standard-Cost-Line
Standard Cost Line


A Shared Block
shared-block-keyStandard-Cost-Line

A Cost Line that uses the Standard cost method (the Cost Method value of the Cost Line is Standard).


Anchor
Margin-Cost-Line
Margin-Cost-Line
Margin Cost Line


A Shared Block
shared-block-keyMargin-Cost-Line

A Cost Line that uses the Margin cost method (the Cost Method value of the Cost Line is Margin).


Anchor
Allocated-Cost-Line
Allocated-Cost-Line
Allocated Cost Line


A Shared Block
shared-block-keyAllocated-Cost-Line

A Cost Line that uses the Allocated cost method (the Cost Method value of the Cost Line is Allocated).

Schedule Option StatusDescription AnchorDraft-Schedule-OptionDraft-Schedule-OptionDraft

When a media campaign is first created, the campaign automatically has a single Draft schedule option.

During the initial planning phase, draft schedule options can be freely created, deleted, and renamed within the media campaign. As soon as one or more lines on a specific draft are committed, any other Draft schedule options within the campaign become Archived schedules, and no new Draft schedule options can be created.

Info

See also:

AnchorActive-Schedule-OptionActive-Schedule-OptionActive

An Active schedule has one or more committed lines, and any number of uncommitted lines.

A media campaign has at most one Active schedule.

AnchorArchived-Schedule-OptionArchived-Schedule-OptionArchived

During the initial planning phase, a media campaign may have multiple Draft schedule options. When a specific draft is chosen and moved forward, and one or more lines on that draft is committed, any other Draft schedule options become Archived schedules.

Archived schedules are read-only and cannot be edited or deleted.

AnchorAbout-FlightsAbout-Flights




About Flight Periods, Billing Periods, and the Unit Calendar

Schedule grid lines can be divided into flight periods and/or billing periods, which are managed through the Unit Calendar.

About Flight Periods and Billing Periods

The following table describes flight periods and billing periods in OneStrata:

TermDescriptionNotesExample

Anchor
Flight-

Periods

Period
Flight-

Periods

Period
Flight

Periods

Period


A Shared Block
shared-block-keyFlight-Period

A flight period defines the period of time that a media

line on the Schedule Grid is divided into one or more flight periods, which defines how many units will be placed during the span of specified start and end dates. By default, flight period dates are bounded by calendar months, but individual flight period start dates and end dates can be changed as desired.

For example, a Placement line that runs from March 15th to May 5th is automatically divided into three flight periods:

  • The first flight period runs from March 15th to March 31st
  • The second flight period runs from April 1st to April 30th
  • The third flight period runs from May 1st to May 22nd

That Placement line's budget is distributed among the flight periods in one of three ways:

  • Pro Rata
    Include A Shared Block Inline
    shared-block-keyCost-Distribution-Pro-Rata
    pageAbout Media Campaigns
  • Even:
    Include A Shared Block Inline
    shared-block-keyCost-Distribution-Even
    pageAbout Media Campaigns
  • Custom: The budget for each flight period is manually entered
The default cost distribution setting is defined at the campaign level. For more information, see Cost Distribution and

activity purchase runs for, as well as the number of units purchased during that time frame.

Standalone / Secondary Placements and Media Packages have at least one flight period.

Child Placements, Cost Packages, and Fees do not have any flight periods.


  • If a Schedule grid line has multiple flight periods:
    • The dates of the flight periods cannot overlap. 
    • The start date of the Schedule grid line is the same as the start date of the first flight period.
    • The end date of the Schedule grid line is the same as the end date of the last flight period.
    • The total number of units of the Schedule grid line is equal to the sum of the number of units of its flight periods.
  • By default:
    • There is one flight period per month. 
    • The number of units of the Schedule grid line is distributed among its flight periods according to the default cost distribution setting (Pro Rata or Even) of the media campaign.
    • However, the start and end dates and the number of units of a flight period can be customized.
  • To customize a flight period, see Edit a Media Line's Flight Periods.

Imagine a standalone Placement that runs from March 15th to May 22nd, with 300 units.

By default, this Placement has three flight periods:

  • Flight Period 1: March 15th to March 31st
  • Flight Period 2: April 1st to April 30th
  • Flight Period 3: May 2nd to May 22nd

If the default cost distribution setting of the campaign is Pro Rata:

  • Flight Period 1: 75 units
  • Flight Period 2: 132 units
  • Flight Period 3: 93 units

If the default cost distribution setting of the campaign is Even:

  • Flight Period 1: 100 units
  • Flight Period 2: 100 units
  • Flight Period 3: 100 units

For more information on cost distribution settings, see:

. Info

See also:

Edit a Media Line's Flight Periods

Anchor
Billing-

Periods

Period
Billing-

Periods

Period
Billing

Periods

Period


A Shared Block
shared-block-keyBilling-Period
Billing periods represent

A billing period defines the committed financial details (the amount that a vendor should be paid or that a client should be gilled) of a given month of service for a

schedule line, and

Cost Line.

All Cost Lines have at least one billing period.


  • Billing periods are used for
client/vendor
  • billing and actualization. Each billing period has a corresponding Billing Period line on the Actualization
Grid. Although billing periods correspond to calendar months, their exact start or end dates depend on the Flight Period(s) that occur within the billing period. For example, imagine a Placement line that has
  • grid
  • There is at most one billing period per month, and the billing period must start and end in the same month.
  • A billing period can define the costs for multiple flight periods, if the flight periods all start and end in the same month.
  • If a billing period is paired with multiple flight periods:
    • The start date of the billing period is the same as the start date of the first flight period.
    • The end date of the billing is the same as the end date of the last flight period.
  • If there is no flight period within a given month, there is no billing period for that month. 

Imagine a standalone Placement that runs from March 15th to June 30th, with the following flight periods:

  • Flight
period
  • Period 1: March 15th to March 31st
  • Flight
period
  • Period 2:
April 1st to April 30th
  • May 2nd to May 10th
  • Flight
period
  • Period 3: May
2nd
  • 15th to May
10th
  • 19th
  • Flight
period
  • Period 4: May
15th
  • 21st to May
20th
  • 22nd
  • Flight
period
  • Period 5:
May 20th to May 22nd
  • June 1st to June 30th

This Placement

line

, and any fees assigned to the Placement, has three billing periods, one for each month with at least one flight period:

  • Billing
period
  • Period 1 (March): March 15th to March 31st
  • Billing
period
  • Period 2 (
April
  • May):
April 1st to April 30th
  • May 2nd to May 22nd
  • Billing
period
  • Period 3 (
May
  • June):
May 2nd to May 22nd
  • June 1st to June 30th 22nd

There is no billing period for April, because there are no flight periods in April.

Anchor
Unit-Calendar
Unit-Calendar
About the Unit Calendar

A Shared Block
shared-block-keyUnit-Calendar

The flight periods and billing periods of a Schedule grid line can be viewed and managed on through the Unit Calendar. The Unit Calendar has two parts:

  • The Unit Calendar column on the Schedule Gridbars: A high-level summary and visual representation of how many units are scheduled to run per flight period, grouped by calendar month.a Schedule grid line's flight periods or billing periods
  • The Unit Calendar widget: Where flightA detailed list of a Schedule grid's line flight periods or billing periods. Flight-level adjustments are made, like changing the start or end date of a flight period, can be made through the Unit Calendar widget.


Unit Calendar PartDescriptionNotes

Anchor
Unit-Calendar-Bars
Unit-Calendar-Bars
Unit Calendar bars

A high-level summary of a Schedule grid line's flight periods or billing periods.


If the Schedule grid line is a standalone / secondary Placement, Media Package, or Cost Package:

  • Each Unit Calendar bar represents a flight period.
  • Each Unit Calendar bar displays the number of units and/or the cost of the flight period.

If the Schedule grid line is a Fee:

  • Each Unit Calendar bar represents a
flight period or adding a new flight period.To open
  • billing period.
  • Each Unit Calendar bar displays the cost of the billing period.

The cost of the flight period or billing period is displayed in the primary cost type, which is either Vendor Net or Vendor Gross.

Primary cost type is an enterprise-level setting that is managed on the Administration > Cost Model Settings page.

Hover over a Unit Calendar bar to view more information:

  • Dates: The start and end dates of the flight period or billing period
  • Rate: The vendor rate of the flight period or billing period, in the primary cost type
  • Units: The number of units of the flight period or billing period
  • Cost: The cost of the flight period or billing period, in the primary cost type

Anchor
Unit-Calendar-Widget
Unit-Calendar-Widget
Unit Calendar widget

A detailed list of a Schedule grid line's flight periods and/or billing periods.


If the Schedule grid line is a standalone / secondary Placement or Media Package:

If the Schedule grid line is a Cost Package or Fee:

For more information about the Flight Periods grid or Billing Periods grid, see Unit Calendar Widget Reference.

Open the Unit Calendar widget for a specific Schedule grid line by double-clicking its Unit Calendar bars, on the Schedule grid.

Make flight-level adjustments through the Unit Calendar widget:



Anchor
About-Committing
About-Committing
About Committing 

Once a Schedule grid line has been filled out and customized as desired, the line can be committed.

Committing a Schedule grid line indicates that the line is ready to move from a draft state to a "real" state, with financial implications. Once a Schedule grid line is committed, it becomes available throughout the rest of the OneStrata platform:

Include A Shared Block
shared-block-keyCommit-Effects
pageCommit a Schedule Line

Info

See also:

About Soft Locks and Hard Locks

Once a Schedule grid line has been committed, its flight periods are automatically soft locked, as each flight period begins.

In OneStrata, there are two types of locks, soft locks and hard locks. Items that are soft locked or hard locked must be unlocked before they can be edited, ensuring that any changes with potential financial impacts are done carefully.

Lock-related termDescriptionItems That Can Be Locked

Anchor
Soft-Lock
Soft-Lock
Soft lock

Image Added

Once a flight period that is part of a committed Schedule grid line begins (its start date is in the past), the flight period is automatically soft locked.

Flight periods that are part of a Schedule grid line that has not been committed are not automatically soft locked, because non-committed lines are considered drafts that can be freely edited without financial impact.

However, flight periods can be manually soft locked at any time, whether they are part of a committed Schedule grid line or not. Schedule grid lines can also be manually soft locked.

Soft locked items are indicated by a dark grey lock icon, and can be unlocked within OneStrata. To unlock a soft locked item, click the lock icon.

Schedule grid

  • Flight periods
  • Schedule grid lines. If at least one flight period within a Schedule grid line is soft locked, the Schedule grid line is also soft locked.

Anchor
Hard-Lock
Hard-Lock
Hard lock

Invoice lock

Image Added

Once a billing period has been invoiced (by actualizing the corresponding Billing Period line and matching or clearing its invoice in the external financial system), the billing period, any paired flight periods, and the corresponding Billing Period line are automatically hard locked.

Hard locked items are indicated by a light gray lock icon, and cannot be unlocked within OneStrata. To unlock a hard locked item, unlock its corresponding invoice within the external financial system.



Schedule grid

  • Billing periods
  • Flight periods

Actualization grid

  • Billing Period lines

The following table describes the impact of soft locking or hard locking an item:

ItemUI LocationLock StatusImpact
Flight period

Flight Periods grid

Locked (soft locked or hard locked)

A locked flight period cannot be manually changed by the user or indirectly changed by a unit or cost redistribution.

In other words, the units or cost values of a locked flight period do not change, even if the units or cost of the entire Schedule grid line changes.

Schedule grid line

Schedule grid

Soft locked 


If every flight period in a Schedule grid line is locked, the Schedule grid line is soft locked.

The following values of a soft locked Schedule grid line cannot be changed, on the Schedule grid:

  • Start Date
  • Cost Category
  • Rate Type
  • Vendor Net Rate (VC)
  • Units
  • Vendor Net Cost (VC)
Schedule grid line

Schedule grid

Partially soft locked


If at least one flight period, but not all, in the Schedule grid line is soft locked, the Schedule grid line is partially soft locked.

The following values of a partially soft locked Schedule grid line cannot be changed, on the Schedule grid:

  • Start Date
  • Cost Category
  • Rate Type
  • Vendor Net Rate (VC)

The number of units or vendor cost of a partially locked Schedule grid line can be changed.

However, since locked flight periods are protected from unit or cost redistribution, the new units or cost value of the Schedule grid line cannot be less than the lowest minimum value, the sum of the units or cost of any locked flight periods.

The difference in units or cost is redistributed among the unlocked flight periods, according to the default cost distribution setting (Pro Rata or Even) of the media campaign.

Billing period

Billing Periods grid

Hard locked


If the Invoice Status of a billing period is Matched or Cleared, the billing period is hard locked.


When a billing period is hard locked, the following items are also hard locked:

  • Any paired flight periods
  • The corresponding Billing Period line

A Schedule grid line that has one or more hard locked billing periods cannot be canceled.

Billing Period line

Standard Actualization grid,

Margin Actualization grid

Hard locked

If the Invoice Status of a Billing Period line is Invoiced, the Billing Period line is hard locked.

A hard locked Billing Period line cannot be edited.



About Rate Types and Secondary Units

Schedule grid lines are required to have a rate type, which indicates the primary ad metric being tracked or purchased and its cost per unit. Schedule grid lines can also track other ad metrics, referred to as secondary units.

TermDescriptionNotes

Anchor
Unit-Type
Unit-Type
Unit Type

A Shared Block
shared-block-keyUnit-Type

An ad metric /  KPI that is being tracked by an agency.


Examples of unit types include:

  • Impressions
  • Views
  • Clicks

Anchor
Rate-Type
Rate-Type
Rate Type


A Shared Block
shared-block-keyRate-Type

The primary unit type and cost per unit negotiated between an agency buyer and a vendor for a media purchase.

For a Schedule grid line, its Rate Type value indicates what type of unit is represented in the Units value, and is required before entering rate, units, or cost information.

For a list of available rate types, see Rate Type Reference.

  • Examples of rate types include:

    • CPM (Impressions): The primary unit type is impressions, purchased at a cost per mille (CPM) rate
    • CPV (Views): The primary unit is views, purchased at a cost per view (CPV) rate
    • CPC (Clicks): The primary unit is clicks, purchased at a cost per click (CPC) rate
  • Rate types are required; a Schedule grid line must have a rate type, otherwise it cannot be committed.
  • A Schedule grid line can only have one rate type.


Anchor
Secondary-Unit
Secondary-Unit
Secondary Unit

Secondary Unit Type

A Shared Block

An additional unit type that is tracked alongside the primary unit type.

For example, the primary unit type of a placement might be impressions, but the agency might also want to track clicks, views, or acquisitions.

Secondary units have no effect on the (net) cost of a media purchase, but can affect any fees assigned to the purchase:

  • For example, an ad server or content verification provider may charge an impression- or click-based fee for ad serving, even though impressions or clicks may not be the purchased/primary rate type.

  • Whenever an Assigned fee has a rate type that matches the Schedule grid line's rate type or any of its secondary unit types, fee costs are generated.
  • Secondary units are optional; a Schedule grid line does not need to have a secondary unit.
  • A Schedule grid line can have multiple secondary units.
  • Secondary units can be entered manually, or calculated by a conversion rate.


 


Anchor
About-Schedule-Options
About-Schedule-Options
About Schedule Options

A campaign can have multiple schedule drafts, in order to map out and consider different budgets and tactics during the planning process. These different options can be shared and reviewed with clients, and iterated on until a specific option is approved.

When one or more lines on a specific schedule option are committed, that schedule option becomes "active". Any other schedule options are immediately archived and become read-only.

Moving forward, any changes to the campaign's media schedule can only be done on the active schedule option, now referred to simply as "the schedule". A campaign that has an active schedule cannot create new schedule draft options.

Image Added

There are three schedule option types/statuses:

Schedule Option StatusDescription

Anchor
Draft-Schedule-Option
Draft-Schedule-Option
Draft Schedule

When a media campaign is first created, the campaign automatically has a single draft schedule option.

During the initial planning phase, draft schedule options can be freely created, deleted, and renamed within the media campaign.

However, as soon as one or more lines on a specific draft are committed, any other draft schedule options within the campaign become archived, and no new draft schedule options can be created.

Info

See also:


Anchor
Active-Schedule-Option
Active-Schedule-Option
Active Schedule

An active schedule has one or more committed lines, and any number of uncommitted lines.

A media campaign has at most one active schedule.

Anchor
Archived-Schedule-Option
Archived-Schedule-Option
Archived Schedule

During the initial planning phase, a media campaign may have multiple draft schedule options. When a specific draft is chosen and moved forward, and one or more lines on that draft is committed, any other draft schedule options become archived.

Archived schedules are read-only and cannot be edited or deleted

, double click the Unit Calendar column on the Schedule Grid, for the desired line. For more information, see Unit Calendar Widget Reference

.