Beeswax has an integration with Alliant to access third party data segments directly instead of navigating through marketplaces. Alliant segments that were available under different marketplaces such as LiveRamp or Tru Optik are now consolidated and available under one folder. It is currently available in US only.
No changes with respect to billing. However, for impressions that are served using Alliant data as part of audience segment targeting and if one or more segments match the segments available on the bid request, then:
if the match is only with the Alliant segment, CPM will be charged.
If more than one segment is matched in either of an OR or AND expression, max segment CPM will be charged.
If one or more Alliant segments are used in a targeting expression along with any other third-party data provider’s segment, the line item will be charged the sum of the max CPM per data provider.
United States
Blockgraph
Blockgraph uses universal identifiers that are beneficial to clients who would like to move away from traditional identifiers like IP addresses, MAID's, etc. Usage of FreeWheel Identity graph is required for clients to use first party Blockgraph data for audience Targeting.
United States
ComScore
The Comscore partnership is based on contextual targeting data which allows one to target pages or apps based on language and content categories. ComScore's AI contextual engine and panelists enable the creation of cookie free - predictive audiences.
Data offerings available globally.
Data Axle
Beeswax's integration with Data Axle allows users to access Data Axle segments at the Data Provider level in Line-Item Targeting. Data Axle segments that were available under different marketplaces such as LiveRamp or Tru Optik are now consolidated and available under one folder. The ID and segment-key of the segments will change when the Data Axle segments are moved under their own folder. The CPM will remain the same. It is currently available in US only.
United States
DoubleVerify
Beeswax has an integration with DoubleVerify who make pre-bid segments available for targeting across exchanges, which are also charged on a CPM basis. You can find more information on DoubleVerify pre-bid segmentshere. DoubleVerify is available globally.
Data offerings available globally.
Experian
Beeswax is integrated with Experian for use of third-party data segments and audiences.
United States
Factual
Beeswax has an integration with Factual that allows you to build proximity segments out of geo-fenced areas and directly distribute them to the platform for targeting. To set up a partnership with Factual, please reach out to your Customer Success Manager. Audience segments can only be accessed through our LiveRamp integration. Factual charges on a CPM basis. Please note, Factual is not available for use in auctions outside of North America.
United States
FreeWheel Comcast+
Beeswax users can leverage FreeWheel/Comcast+ Segments to target nationally scaled, premium CTV segments based on Comcast’s deterministic aggregated viewership data. Currently, Beeswax is the only DSP to offer the FreeWheel/Comcast+ Segments, making Beeswax the sole and exclusive seller. Support only to the US. Learn morehere.
United States
IAS
Beeswax has an integration with Integral Ad Science ("IAS") for pre-bid targeting across exchanges. Pre-bid targeting is done through special segments that may be targeted for: viewability, suspicious activity, brand safety, anti-fraud and content categories. IAS segments are charged on a CPM basis. More details on IAS pre-bid targeting can be foundhere. Please note, IAS is not available for use in auctions outside of North America.
Data offerings available globally.
LiveRamp
Beeswax has an integration with LiveRamp's DataStore. The process for sending and receiving data from the DataStore is essentially identical tohow first party data from LiveRamp is processed.Please note, LiveRamp is available for use in auctions in the United States only.
Off the shelf audience segments support only US activations
Lotame
Beeswax has an integration to use Lotame's third-party segments for audience targeting using third-party taxonomies on digital devices. Lotame Precision Demographic audiences deliver accurate and validated 'on-target' audiences. The audiences include advanced demographics, audiences based on intent, behavior, purchase habits, and more. These audiences are sourced from banking service providers, credit service providers, and online search companies. Beeswax currently supports this feature in EMEA and APAC regions, please reach out to your Beeswax Customer Success Manager to have this feature enabled on your account.
North America, EMEA and APAC regions
Nielsen
Nielsen is a provider of third-party data provider with a focus on demographics, purchase data, CPG data, and automotive data. These audiences are fueled through partnerships with credit card companies, retailer loyalty programs, J.D. Power, and Nielsen panels. Nielson segments are charged on a CPM basis, and the exact prices are shown in the Buzz UI when targeting the segments. Please contact the support alias to enable these segments.
Available in North America and select countries within the EMEA & APAC regions
TransUnion (TruSignal)
TransUnion's integration with Beeswax leverages TransUnion TruAudience Lookalike Audiences. If you are interested in using TransUnion, please reach out to your Beeswax Customer Success Manager. Please note, TransUnion is not available for use in auctions outside of the United States.
United States
Tru Optik
Tru Optik powers Connected TV (CTV) by default, making it measurable and attributable for CTV devices (CONNECTED_TV and SET_TOP_BOX). If you would like to enable TruOptik across all devices (i.e. OTT devices as well), please reach out to your Customer Success Manager. Tru Optik's Data Marketplace allows advertisers to execute audience-based buys using premium data segments from leading purchase, demographic and behavioral data providers for direct and programmatic campaigns across 80 million + homes in the U.S. Select from over 6,000+ segments easily delivering CTV campaigns with scale and consistency against the data set of your choosing.
Please reach out to beeswax@truoptik.com with any questions on specific segments or Beeswax Support for a full taxonomy of segments available. Please note that Tru Optik is only supported on CONNECTED_TV and SET_TOP_BOX devices by default. If you would like to open up Tru Optik segments to all devices, please reach out to your Customer Success Manager. Please note, Tru Optik is not available for use in auctions outside of the United States.
United States
Webbula
Beeswax has a direct partnership with Webbula to access their third-party data segments directly as opposed having to navigate through multiple marketplaces. Webbula data can be found under their designated folder within the Beeswax UI. Webbula's data is only available in the US.