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Bid Decision Flow is a diagnostic tool designed to help troubleshoot line item performance. It visualizes auction data and shows how the bidding system responded to auctions within a specified lookback window, helping users identify why a line item may not be bidding. |
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Drop-reasons for targeting mismatches are displayed at the module level. A mismatch in any of the targeting modules (e.g., Geo, Platform) can cause a line item not to bid. Bid Decision Flow logs the first mismatch it encounters.
| Drop Reason | Description |
|---|---|
| App/Site mismatch | Non-match due to app/site targeting |
| Content mismatch | Non-match due to content targeting |
| Environment mismatch | Non-match due to environment targeting |
| Exchange mismatch | Non-match due to exchange targeting |
| Geo mismatch | Non-match due to geo targeting |
| Platform mismatch | Non-match due to platform targeting |
| Time mismatch | Non-match due to time targeting |
| User (Segments) mismatch | Non-match due to user targeting |
| Video mismatch | Non-match due to video targeting |
| Time/IP Range mismatch | Non-match due to time/IP range targeting |
| Processing Error | Error during processing |
Post-Processing Drop Reasons
Post-processing issues that cause a bid to be dropped are listed below:
| Drop Reason | Description |
|---|---|
| Floor Price Filtered | Bid price is lower than the exchange floor price |
| Fix Price Filtered | Bid price is lower than the fixed price deal floor |
| Exchange Seat Error | Issue with seat setup or seat eligibility |
| Ghost Bid | Ghost bid candidates do not submit actual bids |
| Processing Error | General processing errors in the final steps |
These stages will result in either a “Did Not Bid” or “Bid Successful” count, allowing users to identify where drop-offs occur and take corrective actions to improve delivery.
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