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Overview

The Analytics Data Dictionary is a glossary of terms for all available Dimensions and Measures found in Reporting. Each definition object includes the dimension or metric name, description, one category, and one or more report scope(s) in which it is includedavailable. This document is updated regularly to reflect the introduction of new dimensions, metrics, and product changes.

Info
Note: Some dimensions and metrics are not available by default, based on capabilities enabled on your network.

Dimensions and Measures

The Analytics Data Dictionary is organized into two separate sections, tables; Dimensions and Measures. Each definition includes the dimension or measure name, description, and report scope(s) in which it is available.To help understand what each column in the report tables mean, see below:

Dimension	A dimension is a descriptive field for data in an Analytics report, with a data type such as text, date, or number. Dimension values do not change based on changing the time period or other fields in an Analytics report. Examples: Advertiser, Campaign Name, Flight ID
Measure	A Measure is numeric or quantitative field for the data being aggregated/calculated/analyzed in a report. Metric values do change based on time period and other dimensions selected in the report. Examples: CPM, Impressions, Spend
Report Scope(s)	This column lists the report scope(s) in which the dimension or metric is available for selection when creating a report.

Dimension

A dimension is a descriptive field for data in an Analytics report, with a data type such as text, date, or number. Dimension values do not change based on changing the time period or other fields in an Analytics report.

Examples: Advertiser, Campaign Name, Flight ID

Measure

A Measure is numeric or quantitative field for the data being aggregated/calculated/analyzed in a report. Metric values do change based on time period and other dimensions selected in the report.

Examples: CPM, Impressions, Spend

Report Scope(s)

This column lists the report scope(s) in which the dimension or metric is available for selection when creating a report.

Section

Dimensions

Advanced Tables - Table Plus

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Table Excerpt

name	analytics_dimensions

Dimension	Description	Report Scope(s)
Account Alternative ID	The Alternative ID of the Account in Buzz.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Conversion Report, Vendor Fee Report, Geography Report, Bid Performance Report, Segment Report, Pacing Report, Deal ID Report, Events Report, Incrementality Report, Billing Report,
Account ID	The Beeswax Account ID.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Conversion Report, Vendor Fee Report, Geography Report, Bid Performance Report, Segment Report, Pacing Report, Deal ID Report, Events Report, Incrementality Report, Billing Report, Bid Decision Report,
Account Name	The name of the Account in Buzz.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Conversion Report, Vendor Fee Report, Geography Report, Bid Performance Report, Segment Report, Deal ID Report, Events Report, Incrementality Report, Billing Report,
Active	The active status of the relevant object in Buzz.	Pacing Report, Events Report,
Active Only	Filter-only field. Used to indicate whether Pacing Report queries should be scoped to only active campaigns.	Pacing Report
Ads Txt	The ads.txt authorization status for the request.	Performance Report, Inventory Report, Bid Performance Report,
Advertiser Alternative ID	Customer Advertiser ID The Alternative ID of the Advertiser in Buzz.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Conversion Report, Vendor Fee Report, Geography Report, Bid Performance Report, Segment Report, Pacing Report, Deal ID Report, Events Report, Incrementality Report, Billing Report,
Advertiser Category	The IAB category that Beeswax advertiser belongs to.	Performance Report
Advertiser Domain	The domain of the Advertiser in Buzz.	Performance Report
Advertiser ID	The Beeswax Advertiser ID.	Performance Report, Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Conversion Report, Conversion Report, Vendor Fee Report, Geography Report, Bid Performance Report, Segment Report, Pacing Report, Deal ID Report, Deal ID Report, Events Report, Incrementality Report, Incrementality Report, Billing Report,
Advertiser Name	The Beeswax Advertiser name.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Conversion Report, Vendor Fee Report, Geography Report, Bid Performance Report, Segment Report, Pacing Report, Deal ID Report, Events Report, Incrementality Report, Billing Report,
Alternative ID	The Alternative ID of the Deal in Buzz.	Deal ID Report
App Bundle	A platform-specific application identifier intended to be unique to the app and independent of the exchange.	App Report, Conversion Report,
App ID	Application ID. In Beeswax, these are prepended with the relevant exchange prefix for uniqueness.	App Report
App Name	Application name.	App Report
Attribution Method	The methodology used to attribute the conversion.	Conversion Report, Incrementality Report,
Auction Type	Auction type, adhering to OpenRTB definitions.	Performance Report, Inventory Report, Bid Performance Report,
Base Cpm	The default bid CPM set on the line item in Buzz.	Pacing Report
Bid Hour	The datestamp (YYYY-MM-DD HH:00:00) during which a particular bid was made.	Deal ID Report
Bid Model ID	The ID of the Bid Model object in Buzz.	Performance Report, Bid Performance Report,
Bid Model Name	The name of the Bid Model object in Buzz.	Bid Performance Report
Bid Modifier ID	The ID of the Bid Modifier object in Buzz.	Performance Report, Bid Performance Report,
Bid Modifier Name	The name of the Bid Modifier object in Buzz.	Beeswax Bid Modifier Name
Bid Rate	The bid rate of the campaign/line item, defined as bids / auctions. Rob note: this should be moved to the Measures section.	Deal ID Report
Bid Shade	The Bid Shade Status of the won impression.	Performance Report, Inventory Report, Bid Performance Report,
Bidding Strategy	The Bidding Strategy of the line item.	Pacing Report
Broadcast Month	Broadcast months start on a Monday and end on the last Sunday of the calendar month. The next broadcast month starts at midnight on the Monday that follows.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Conversion Report, Vendor Fee Report, Geography Report, Bid Performance Report, Segment Report, Events Report, Incrementality Report, Billing Report,
Campaign Alternative ID	The Alternative ID of the Campaign in Buzz.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Conversion Report, Vendor Fee Report, Geography Report, Bid Performance Report, Segment Report, Pacing Report, Deal ID Report, Incrementality Report, Billing Report,
Campaign Budget	The lifetime budget of the campaign.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Conversion Report, Vendor Fee Report, Geography Report, Bid Performance Report, Segment Report, Pacing Report, Deal ID Report, Incrementality Report,
Campaign Budget Delivery Through Yesterday	The campaign budget delivered through the end of the previous full day.	Pacing Report
Campaign Budget Delivery to Date	The campaign budget delivered to date.	Pacing Report
Campaign Budget Type	The budget type for the campaign.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Conversion Report, Vendor Fee Report, Geography Report, Bid Performance Report, Segment Report, Pacing Report, Deal ID Report, Incrementality Report,
Campaign Daily Budget	The daily budget cap for the campaign.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Conversion Report, Vendor Fee Report, Geography Report, Bid Performance Report, Segment Report, Deal ID Report, Incrementality Report,
Campaign End Date	The end date of the campaign.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Conversion Report, Vendor Fee Report, Geography Report, Bid Performance Report, Segment Report, Pacing Report, Deal ID Report, Incrementality Report,
Campaign ID	The ID of the campaign in Buzz.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Conversion Report, Vendor Fee Report, Geography Report, Bid Performance Report, Segment Report, Pacing Report, Deal ID Report, Incrementality Report, Billing Report, Bid Decision Report,
Campaign Name	The name of the campaign in Buzz.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Conversion Report, Vendor Fee Report, Geography Report, Bid Performance Report, Segment Report, Pacing Report, Deal ID Report, Incrementality Report, Billing Report,
Campaign OSI	OSI, or "On Schedule Indicator", is an index that indicates pacing status at a given point. Represents the ratio "budget delivered / campaign duration elapsed". Evaluated at the campaign level, to date.	Pacing Report
Campaign OSI Yesterday	OSI, or "On Schedule Indicator", is an index that indicates pacing status at a given point. Represents the ratio "budget delivered / campaign duration elapsed". Evaluated at the campaign level, through the end of the previous full day.	Pacing Report
Campaign Revenue Type	Campaign revenue type determines how revenue is booked by the advertiser for a particular campaign. CPM and CPC are the most common uses.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report, Segment Report,
Campaign Start Date	Start date of the campaign.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Conversion Report, Vendor Fee Report, Geography Report, Bid Performance Report, Segment Report, Pacing Report, Deal ID Report, Incrementality Report,
City	City Name.	Geography Report
City Code	City Code.	Geography Report
Content Category	Comma-separated list of IAB-defined content categories. Declared by the publisher/SSP.	Inventory Report
Content Language	Language in which content associated to the request is written. Declared by the publisher/SSP.	Inventory Report
Conversion Hour	The datestamp (YYYY-MM-DD HH:00:00) that Beeswax received the conversion event.	Conversion Report
Conversion Type	The type of conversion event.	Conversion Report
Conversions Attributed	The number of conversions that Beeswax was able to attribute to an impression.	Events Report
Conversions Non-Attributed	The number of conversions that Beeswax was unable to attribute to an impression.	Events Report
Country	Country Name.	Geography Report
Country Code	Country Code.	Geography Report
Creative Alternative ID	The Alternative ID of the creative in Buzz.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Conversion Report, Vendor Fee Report, Geography Report, Bid Performance Report, Segment Report, Deal ID Report, Incrementality Report,
Creative ID	Beeswax Creative ID.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Conversion Report, Vendor Fee Report, Geography Report, Bid Performance Report, Segment Report, Deal ID Report, Incrementality Report,
Creative Name	The name of the creative in Buzz.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Conversion Report, Vendor Fee Report, Geography Report, Bid Performance Report, Segment Report, Deal ID Report, Incrementality Report,
Creative Size	The dimensions of the creative.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Conversion Report, Vendor Fee Report, Geography Report, Bid Performance Report, Segment Report, Deal ID Report, Incrementality Report,
Currency	The relevant currency. Expressed in ISO-4217 codes.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Vendor Fee Report, Geography Report, Bid Performance Report, Segment Report,
Currency Symbol	The symbol for the relevant currency.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report, Segment Report,
Data Center	The data center where the request was processed.	Performance Report, Bid Performance Report,
Day	The date (YYYY-MM-DD) during which a particular bid was made.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Vendor Fee Report, Geography Report, Bid Performance Report, Segment Report, Deal ID Report, Incrementality Report,
Day of Week	The day of week during which a particular bid was made.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report, Segment Report, Events Report,
Deal Auction Type	Deal auction type, adhering to OpenRTB definitions.	Performance Report, Inventory Report, Bid Performance Report,
Deal Format	The format of the deal (e.g. video).	Deal ID Report
Deal ID	Beeswax Deal ID.	Performance Report, Inventory Report, Deal ID Report,
Delivery Model ID	The ID of the delivery model object in Buzz.	Performance Report, Bid Performance Report,
Delivery Model Name	The name of the delivery model object in Buzz.	Bid Performance Report
Delivery Modifier ID	The ID of the delivery modifier object in Buzz.	Performance Report, Bid Performance Report,
Delivery Modifier Name	The name of the delivery modifier object in Buzz.	Bid Performance Report
Domain	The domain name where the bid request originated. Declared by the publisher/SSP.	Domain Report
Drop Order	The order in which the evaluations occurred; used for ordering only.	Bid Decision Report
Drop Reason	Individual evaluations of eligibility to bid on a given request.	Bid Decision Report
Drop Stage	Thematically grouped sets of bid eligibility evaluations (drop reasons).	Bid Decision Report
End Date	The provided end date for the deal in Buzz.	Deal ID Report
Environment Type	Indicates whether the request represents web- or app-based inventory.	Performance Report, Platform Report, Domain Report, Bid Performance Report, Segment Report,
Event Alternative ID	The alternative ID of the event in Buzz.	Performance Report, App Report,
Event ID	The ID of the event in Buzz.	Performance Report, App Report, Conversion Report, Events Report, Incrementality Report,
Event ID Filter	Filter-only field. Used to specify an event ID.	Segment Report
Event Name	The name of the event in Buzz.	Performance Report, App Report, Conversion Report, Events Report, Incrementality Report,
Event Order	Optional field passed to Beeswax by customer as part of conversion event. Frequently used to represent the number of items purchased, an order number, or other identifier.	Events Report
Event Tag Fire Count	Total count of conversions sent to Beeswax via an event.	Events Report
Event Type	The type of conversion event.	Events Report
Event Value	Optional field passed to Beeswax by customer as part of conversion event. Will use the default value set on the Event object if none is provided. Used to represent the value of that conversion.	Events Report
Exchange Handle	Name of the exchange. Analogous to Inventory Source in other reports.	Deal ID Report
Experiment ID Type	The ID type used for segregation of impressions for Beeswax's experiment feature.	Performance Report, Conversion Report,
Flight Budget Delivery to Date	The flight budget delivered to date.	Pacing Report
Flight End Date	The end date of the flight.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report, Bid Performance Report, Segment Report, Pacing Report,
Flight ID	Beeswax Flight ID.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Vendor Fee Report, Geography Report, Bid Performance Report, Segment Report, Pacing Report,
Flight Start Date	The start date of the flight.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report, Bid Performance Report, Segment Report, Pacing Report,
FreeWheel Household ID Conversion Order	Optional field passed to Beeswax by customer as part of conversion event, for conversions attributable via FreeWheel Household ID. Frequently used to represent the number of items purchased, an order number, or other identifier.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Conversion Report, Geography Report, Segment Report,
FreeWheel Household ID Conversion Value	Optional field passed to Beeswax by customer as part of conversion event. Will use the default value set on the Event object if none is provided. Used to represent the value of that conversion.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Conversion Report, Geography Report, Segment Report,
FreeWheel Household ID Conversions	The number of conversions that Beeswax was able to attribute to an impression via the FreeWheel Household ID.	Segment Report, Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Conversion Report, Geography Report, Segment Report,
FreeWheel Person ID Conversion Order	Optional field passed to Beeswax by customer as part of conversion event, for conversions attributable via FreeWheel Person ID. Frequently used to represent the number of items purchased, an order number, or other identifier.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Conversion Report, Geography Report, Segment Report,
FreeWheel Person ID Conversion Value	Optional field passed to Beeswax by customer as part of conversion event. Will use the default value set on the Event object if none is provided. Used to represent the value of that conversion.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report, Segment Report,
FreeWheel Person ID Conversions	The number of conversions that Beeswax was able to attribute to an impression via the FreeWheel Person ID.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Conversion Report, Geography Report, Segment Report,
Frequency	The average number of impressions exposed to a given user or household.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report,
Frequency (Custom ID with Fallback)	The average number of impressions exposed to a given user or household.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report, Segment Report,
Frequency (Custom ID)	The average number of impressions exposed to a given user or household.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report, Segment Report,
Frequency (Freewheel Household ID with Fallback)	The average number of impressions exposed to a given user or household.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report, Segment Report,
Frequency (Freewheel Household ID)	The average number of impressions exposed to a given user or household.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report, Segment Report,
Frequency (Freewheel Person ID with Fallback)	The average number of impressions exposed to a given user or household.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report, Segment Report,
Frequency (Freewheel Person ID)	The average number of impressions exposed to a given user or household.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report, Segment Report,
Frequency (IP-Based)	The average number of impressions exposed to a given user or household.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report,
Frequency (Liveramp Household ID with Fallback)	The average number of impressions exposed to a given user or household.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report, Segment Report,
Frequency (Liveramp Household ID)	The average number of impressions exposed to a given user or household.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report, Segment Report,
Frequency (Liveramp Person ID with Fallback)	The average number of impressions exposed to a given user or household.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report, Segment Report,
Frequency (Liveramp Person ID)	The average number of impressions exposed to a given user or household.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report, Segment Report,
Frequency (Standard with Fallback)	The average number of impressions exposed to a given user or household.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report, Segment Report,
Geo Zip	Zip code.	Geography Report
Ghost Bidding ID Type	The ID type used for segregation of impressions for Beeswax's experiment feature.	Incrementality Report
Gross Margin	Revenue - spend, in USD $0.00	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report,
Gross Margin Percent	Percentage of gross margin of total spend in USD $0.00	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report,
Guaranteed	Indicates whether a given line item is a guaranteed line item or not.	Inventory Report, Platform Report, App Report, Domain Report, Geography Report,
Hour	YYYY-MM-DD HH:00 - Based on the bid time for the impression.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Vendor Fee Report, Geography Report, Bid Performance Report, Segment Report, Events Report, Incrementality Report,
Hour of Day	The hour of day during which a particular bid was made.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Conversion Report, Vendor Fee Report, Geography Report, Bid Performance Report, Segment Report, Events Report, Incrementality Report,
Incremental Lift	The percent difference in treatment and control group conversion rates.	Incrementality Report
Interstitial	Indicates if the ad tag responsible for the bid request accepts interstitial creatives.	Inventory Report
Invalid Impression Reason Code	Reason code for invalid impressions. Can be one of: automated browser, incongruous browser, data center traffic, or UNKNOWN.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report, Segment Report,
Inventory Source	Ex: ADAPTV, AERSERV, APPNEXUS, GOOGLE_ADX	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report, Bid Performance Report, Segment Report,
Invoice Row	It contains the following fees: Media paid to inventory source DSP Fee Professional Services Fee Bid Shading Fee Third party data Fee (Broken out by vendor) Small File Serving Fee Large File Serving Fee Cross Device Extension Fee (Broken out by vendor) Cross Device Frequency Capping Fee (Broken out by vendor) Cross Device Ghost Bidding Fee (Broken out by vendor)	Billing Report
IP Control Group Conversion Order	The number of items purchased as part of the conversion.	Incrementality Report
IP Control Group Conversion Rate	The value showing: Treatment group conversions/Treatment group impressions	Incrementality Report
IP Control Group Conversion Value	Optional field passed to Beeswax by customer as part of conversion event. Will use the default value set on the Event object if none is provided. Used to represent the value of that conversion.	Incrementality Report
IP Control Group Conversions	The number of conversions attributed to the control group.	Incrementality Report
IP Conversion Orders	The number of items purchased as part of the conversion.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report, Segment Report, Conversion Report,
IP Conversion Value	Optional field passed to Beeswax by customer as part of conversion event. Will use the default value set on the Event object if none is provided. Used to represent the value of that conversion.	Conversion Report,
IP Conversions	Number of conversions attributed on User_ID	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Conversion Report, Geography Report, Segment Report,
IP Conversions Attributed	Number of conversions attributable via IP address.	Events Report
IP Conversions Non-Attributed	Number of conversions not attributable via IP address.	Events Report
IP Conversions Value	Optional field passed to Beeswax by customer as part of conversion event. Will use the default value set on the Event object if none is provided. Used to represent the value of that conversion.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report, Segment Report,
IP Incremental Lift	The value showing: (Treatment group conversion rate – Control group conversion rate)/ Control group conversion rate	Incrementality Report
IP Treatment Group Conversion Order	The number of items purchased as part of the conversion	Incrementality Report
IP Treatment Group Conversion Rate	The value showing: Treatment group conversions/Treatment group impressions	Incrementality Report
IP Treatment Group Conversion Value	Optional field passed to Beeswax by customer as part of conversion event. Will use the default value set on the Event object if none is provided. Used to represent the value of that conversion.	Incrementality Report
IP Treatment Group Conversions	The number of IP conversions attributed to the treatment group.	Incrementality Report
Line Item Alternative ID	Customer Alternative Line Item ID	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Conversion Report, Vendor Fee Report, Geography Report, Bid Performance Report, Segment Report, Deal ID Report, Incrementality Report, Billing Report,
Line Item Budget	The lifetime budget of the line item.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report, Bid Performance Report, Segment Report, Pacing Report, Deal ID Report, Incrementality Report,
Line Item Budget Delivery Through Yesterday	The line item budget delivered through the end of the previous full day.	Pacing Report
Line Item Budget Delivery to Date	The line item budget delivered to date.	Pacing Report
Line Item Budget Type	The budget type for the line item.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report, Bid Performance Report, Segment Report, Pacing Report, Deal ID Report, Incrementality Report,
Line Item Daily Budget	The daily budget of the line item.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report, Bid Performance Report, Segment Report, Deal ID Report, Incrementality Report,
Line Item End Date	The end date of the line item.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report, Bid Performance Report, Segment Report, Pacing Report, Deal ID Report, Incrementality Report,
Line Item Flight OSI	OSI, or "On Schedule Indicator", is an index that indicates pacing status at a given point. Represents the ratio "budget delivered / flight duration elapsed". Evaluated at the flight level, to date.	Pacing Report
Line Item Flight OSI Yesterday	OSI, or "On Schedule Indicator", is an index that indicates pacing status at a given point. Represents the ratio "budget delivered / campaign duration elapsed". Evaluated at the flight level, through the end of the previous full day.	Pacing Report
Line Item ID	Beeswax Line Item ID	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Conversion Report, Vendor Fee Report, Geography Report, Bid Performance Report, Segment Report, Pacing Report, Deal ID Report, Incrementality Report, Billing Report, Bid Decision Report,
Line Item Name	Beeswax Line Item Name	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Conversion Report, Vendor Fee Report, Geography Report, Bid Performance Report, Segment Report, Pacing Report, Deal ID Report, Incrementality Report, Billing Report,
Line Item Revenue Type	Line item revenue type determines how revenue is booked by the advertiser for a particular campaign. CPM and CPC are the most common uses.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report, Segment Report,
Line Item Start Date	The start date of the line item.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report, Bid Performance Report, Segment Report, Pacing Report, Deal ID Report, Incrementality Report,
Measurement Vendor Name	The name of the measurement vendor in Buzz.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report, Segment Report,
Metro/DMA	Metro/Demographic Market Area Name	Geography Report
Metro/DMA Code	Metro/Demographic Market Area Code	Geography Report
Month	Month name	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Conversion Report, Vendor Fee Report, Geography Report, Bid Performance Report, Segment Report, Events Report, Incrementality Report, Billing Report,
Name	Name of the deal	Deal ID Report
Paced Only	Filter-only field. Used to indicate whether Pacing Report queries should be scoped to only line items using a paced bidding strategy.	Pacing Report
Placement	Placement ID/name, as provided by the publisher. Prefixed with exchange handle	Inventory Report
Placement Type	Placement type of the impression (banner, video, banner and video, native, unknown)	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report, Bid Performance Report, Segment Report,
Platform Bandwidth	Indicates if the browser is using WiFi or a carrier service when establishing an internet connection.	Platform Report
Platform Browser	Browser Type; -1 if unknown	Platform Report
Platform Browser Version	Browser version number	Platform Report
Platform Device Make	Device Manufacturer	Performance Report, Inventory Report, Platform Report, App Report,
Platform Device Model	Device Model Code	Performance Report, Inventory Report, Platform Report, App Report,
Platform Device Type	Device Type (e.g. MOBILE, TABLET, PC)	Performance Report, Inventory Report, Platform Report, App Report, Domain Report,
Platform Js	0 if no; 1 if yes; -1 if unknown	Platform Report
Platform OS	Platform Operating System, i.e. iOS	Performance Report, Inventory Report, Platform Report, App Report, Domain Report,
Platform OS Version	Platform Operating System version, i.e. 6. -1 if unknown	Platform Report
Publisher ID	Publisher ID on the exchange. Prefixed with the exchange handle for uniqueness.	Inventory Report, App Report, Domain Report,
Publisher Name	Publisher Name declared by the exchange on the request.	Inventory Report, App Report, Domain Report,
Reach	The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report,
Reach (Custom ID with Fallback)	The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report, Segment Report,
Reach (Custom ID)	The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report, Segment Report,
Reach (Freewheel Household ID Fallback)	The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report, Segment Report,
Reach (Freewheel Household ID)	The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report, Segment Report,
Reach (Freewheel Person ID with Fallback)	The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report, Segment Report,
Reach (Freewheel Person ID)	The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report, Segment Report,
Reach (IP-Based)	The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report,
Reach (Liveramp Household ID Fallback)	The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report, Segment Report,
Reach (Liveramp Household ID)	The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report, Segment Report,
Reach (Liveramp Person ID with Fallback)	The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report, Segment Report,
Reach (Liveramp Person ID)	The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report, Segment Report,
Reach (Standard with Fallback)	The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report, Segment Report,
Reach (Tapad Household ID Fallback)	The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report, Segment Report,
Reach (Tapad Household ID)	The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report, Segment Report,
Reach (Tapad Person ID with Fallback)	The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report, Segment Report,
Reach (Tapad Person ID)	The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report, Segment Report,
Region/State	Region/State Name	Geography Report
Region/State Code	Region/State Code	Geography Report
Revenue	In USD $0.00	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report,
Seat ID	The seat used for transacting on the relevant exchange.	Performance Report, Bid Performance Report,
Seat Type	Seat type of campaign (customer or Beeswax billable)	Performance Report, Bid Performance Report,
Segment Alternative ID	Customer Alternative Segment ID	Vendor Fee Report, Segment Report,
Segment Key	Beeswax Segment Key in format: <buzzkey>-<segment_ID>	Segment Report
Segment Name	Beeswax Segment Name	Segment Report
Site ID	ID of the site that generated the impression, as provided by the publisher	Inventory Report
Site Name	Name of the site that generated the impression, as provided by the publisher	Inventory Report
Start Date	The provided start date for the deal in Buzz.	Deal ID Report
Test Group ID	The ID of the test group associated with the line item.	Performance Report, Conversion Report,
Test Group Name	The name of the test group associated with the line item.	Performance Report, Conversion Report,
Test Plan ID	The ID of the test plan associated with the campaign.	Performance Report, Conversion Report,
Test Plan Name	The name of the test plan associated with the campaign.	Performance Report, Conversion Report,
Time Window	Filter-only field. Used to specify the lookback window for the Bid Decision Report.	Bid Decision Report
Treatment Group Conversion Rate	The value showing: Treatment group conversions/Treatment group impressions	Incrementality Report
Vendor Fee Currency Code	The currency code applicable for the vendor fee.	Vendor Fee Report
Vendor Fee Name	Beeswax Vendor Fee Name	Vendor Fee Report
Vendor Fees	In your default currency	Vendor Fee Report
Vendor Fees USD	In USD	Vendor Fee Report
Vendor ID	Beeswax Vendor ID	Vendor Fee Report
Vendor Name	Beeswax Vendor Fee Name	Vendor Fee Report
Vendor Type	Standard or Custom	Vendor Fee Report
Video Companion CTR	Number of clicks of the video companion over number of impressions of the video companion (Only VAST Inline)	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report, Segment Report,
Video Complete Percent	Percentage of video completed by user	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report, Segment Report,
Video Duration	Duration of video on video	Performance Report
Video Placement Type	The placement type for the video impression.	Performance Report, Inventory Report, Domain Report,
Video Player Size	Size of video player.	Performance Report, App Report, Domain Report,
Viewability Vendor Name	Name of the viewability vendor’s pixel being used on the Creative	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report, Segment Report,
Week	Week	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Conversion Report, Geography Report, Bid Performance Report, Segment Report, Events Report, Incrementality Report,
Year	YYYY	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Conversion Report, Vendor Fee Report, Geography Report, Bid Performance Report, Segment Report, Events Report, Incrementality Report, Billing Report,

Section

Measures

Advanced Tables - Table Plus

enableHighlighting	false

The number of conversions that Beeswax was able to attribute to an impression via the FreeWheel Person ID.

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Table Excerpt

name	analytics_measures

Measure	Description	Report Scope(s)
Amount USD	The invoice row amount, in USD.	Billing Report
Auctions	The approximate count of bid requests eligible at a given stage/reason.	Deal ID Report, Bid Decision Report,
Auctions Dropped	The approximate count of bid requests dropped in a given stage/reason.	Bid Decision Report

Average Bid Price

Average bid price in CPM

Bid Performance Report

Average Bid Price USD

Audio Companion Clicks	Set to 1 if the audio's companion banner received a click	App Report, Domain Report, Geo Report, Inventory Report, Performance Report, Platform Report, Segment Report,
Audio Companion CTR	Clickthrough Rate for audio companion ads.	App Report, Domain Report, Geo Report, Inventory Report, Performance Report, Platform Report, Segment Report,
Audio Companion Views	Views accrued by audio companion ads.	App Report, Domain Report, Geo Report, Inventory Report, Performance Report, Platform Report, Segment Report,
Audio Complete Percent	Percentage of audio completed.	App Report, Domain Report, Geo Report, Inventory Report, Performance Report, Platform Report, Segment Report,
Audio Completes	Set to 1 if audio ad is watched through the fourth quartile.	App Report, Domain Report, Geo Report, Inventory Report, Performance Report, Platform Report, Segment Report,
Audio Midpoints	Set to 1 if audio ad is watched through the second quartile.	App Report, Domain Report, Geo Report, Inventory Report, Performance Report, Platform Report, Segment Report,
Audio Plays	Set to 1 if audio ad is played.	App Report, Domain Report, Geo Report, Inventory Report, Performance Report, Platform Report, Segment Report,
Audio Q1s	Set to 1 if audio ad is watched through the first quartile.	App Report, Domain Report, Geo Report, Inventory Report, Performance Report, Platform Report, Segment Report,
Audio Q3s	Set to 1 if audio ad is watched through the third quartile.	App Report, Domain Report, Geo Report, Inventory Report, Performance Report, Platform Report, Segment Report,
Audio Skips	Set to 1 if audio ad is skipped.	App Report, Domain Report, Geo Report, Inventory Report, Performance Report, Platform Report, Segment Report,
Average Bid Price	Average bid price in CPM	Bid Performance Report
Average Bid Price USD	Average bid price

Average bid price

, in CPM, in USD.	Bid Performance Report
Average Viewable Seconds	Viewable Seconds / Viewable Impressions	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report, Segment Report,
Bid Shading Fee	The fee withheld by Beeswax, accrued during the bid shading process. Articulated in line item's currency.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report,
Bid Shading Fee USD	The fee withheld by Beeswax, accrued during the bid shading process. Articulated in USD.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report,
Bids	Number of bids submitted to exchange(s)	Bid Performance Report, Deal ID Report,
Campaign Impressions	Impressions served by the campaign.	Pacing Report
Campaign Impressions Through Yesterday	Impressions served by the campaign, exclusive of the current day.	Pacing Report
Campaign Impressions Yesterday	Impressions served by the campaign yesterday.	Pacing Report
Campaign Spend	Spend accrued by the campaign.	Pacing Report
Campaign Spend Through Yesterday	Spend accrued by the campaign, exclusive of the current day.	Pacing Report
Campaign Spend Yesterday	Spend accrued by the campaign yesterday.	Pacing Report
Clicks	Number of clicks counted	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report, Bid Performance Report, Segment Report,
Clickthrough Conversions	User was served an impression and clicked the ad within the clickthrough window prior to triggering the event. Cookie-based Beeswax attribution only.	Performance Report, App Report,
content.len	Length of content in seconds; appropriate for video or audio
Control Group Conversion Order	Optional field passed to Beeswax by customer as part of conversion event, for conversions attributable to the control group. Frequently used to represent the number of items purchased, an order number, or other identifier.	Incrementality Report
Control Group Conversion Value	Optional field passed to Beeswax by customer as part of conversion event. Will use the default value set on the Event object if none is provided. Used to represent the value of that conversion.	Incrementality Report
Control Group Conversions	The number of conversions attributed to the control group.	Incrementality Report
Control Group Impressions	The number of “ghost” impressions viewed by the control group.	Incrementality Report
Conversion Order	Optional field passed to Beeswax by customer as part of conversion event. Frequently used to represent the number of items purchased, an order number, or other identifier.	Conversion Report, Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report, Segment Report,
Conversion Value	Optional field passed to Beeswax by customer as part of conversion event. Will use the default value set on the Event object if none is provided. Used to represent the value of that conversion.	Conversion Report
Conversions	Number of conversions attributed on User_ID	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Conversion Report, Geography Report, Segment Report,
Conversions Attributed	Number of conversions that were successfully attributed.	Events Report
Conversions Non-Attributed	Number of conversions that were unsuccessfully attributed.	Events Report
Conversions' Value	Optional field passed to Beeswax by customer as part of conversion event. Will use the default value set on the Event object if none is provided. Used to represent the value of that conversion.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report, Segment Report,
CPC	Cost Per Click	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report, Segment Report,
CPC USD	Cost Per Click - in USD	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report, Segment Report,
CPM	Cost per 1000 impressions	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report, Segment Report, Deal ID Report,
Cpm Cost	The CPM cost associated with the segment in Buzz.	Segment Report
CPM USD	Cost per 1000 impressions - in USD	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report, Segment Report, Deal ID Report,
CTR	Click Through Rate - number of clicks over number of impressions	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report, Bid Performance Report, Segment Report,
Event Tag Fire Count	Total count of events tag fired	Events Report
Event Value	In USD $0.00	Events Report
Flight Budget	The budget associated with the flight in Buzz.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report, Bid Performance Report, Segment Report, Pacing Report,
Flight Budget Delivery Through Yesterday	The flight budget delivered through the end of the previous full day.	Pacing Report
Flight Impressions	The flight impressions delivered to date.	Pacing Report
Flight Impressions Through Yesterday	The flight impressions delivered through the end of the previous full day.	Pacing Report
Flight Impressions Yesterday	The flight impressions delivered yesterday.	Pacing Report
Flight Spend	The flight spend delivered to date.	Pacing Report
Flight Spend Through Yesterday	The flight spend delivered through the end of the previous full day.	Pacing Report
Flight Spend Yesterday	The flight spend delivered yesterday.	Pacing Report
Floor Price	The floor price associated with the deal in Buzz.	Deal ID Report
FreeWheel Household ID Conversion Order	Optional field passed to Beeswax by customer as part of conversion event, for conversions attributable via FreeWheel Household ID. Frequently used to represent the number of items purchased, an order number, or other identifier.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Conversion Report, Geography Report, Segment Report,
FreeWheel Household ID Conversion Value	Optional field passed to Beeswax by customer as part of conversion event. Will use the default value set on the Event object if none is provided. Used to represent the value of that conversion.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Conversion Report, Geography Report, Segment Report,
FreeWheel Household ID Conversions	The number of conversions that Beeswax was able to attribute to an impression via the FreeWheel Household ID.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Conversion Report, Geography Report, Segment Report,
FreeWheel Person ID Conversion Order	Optional field passed to Beeswax by customer as part of conversion event, for conversions attributable via FreeWheel Person ID. Frequently used to represent the number of items purchased, an order number, or other identifier.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Conversion Report, Geography Report, Segment Report,
FreeWheel Person ID Conversion Value	Optional field passed to Beeswax by customer as part of conversion event. Will use the default value set on the Event object if none is provided. Used to represent the value of

that conversion.

Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,
Geography Report,
Segment Report,

FreeWheel Person ID Conversions

that conversion.

Performance Report,
Inventory Report,
Platform Report,
App Report,
Domain Report,

Conversion Report,

Geography Report, Segment Report,
FreeWheel Person ID Conversion Value	Optional field passed to Beeswax by customer as part of conversion event. Will use the default value set on the Event object if none is provided. Used to represent the value of that conversion.	Conversion Report
FreeWheel Person ID Conversions	The number of conversions that Beeswax was able to attribute to an impression via the FreeWheel Person ID.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Conversion Report, Geography Report, Segment Report,
Gross Margin	Revenue - spend, in USD $0.00	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report,
Impressions	Number of impressions counted	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Vendor Fee Report, Geography Report, Bid Performance Report, Segment Report, Deal ID Report,
Invalid Impression %	Percent of measurable impressions deemed to be invalid by vendor.	Performance Report
Invalid Impressions	Number of measurable, invalid impressions.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report, Segment Report,

Invalid Impression %

Percent of measurable impressions deemed to be invalid by vendor.

Performance Report

Inventory Cost	Exchange clearing price in USD$	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report, Segment Report,
Inventory Cost USD	Exchange clearing price in USD$	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report, Segment Report,
IP Conversion Order	Optional field passed to Beeswax by customer as part of conversion event, for conversions attributable via IP address. Frequently used to represent the number of items purchased, an order number, or other identifier.	Conversion Report, Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report, Segment Report,
IP Conversion Value	Optional field passed to Beeswax by customer as part of conversion event. Will use the default value set on the Event object if none is provided. Used to represent the value of that conversion.	Conversion Report
IP Conversions	Number of conversions attributed on IP Address	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Conversion Report, Geography Report, Segment Report,
IP Conversions Attributed	Number of conversions attributable via IP address.	Events Report
IP Conversions Non-Attributed	Number of conversions not attributable via IP address.	Events Report
IP Conversions Value	Optional field passed to Beeswax by customer as part of conversion event. Will use the default value set on the Event object if none is provided. Used to represent the value of that conversion.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report, Segment Report,
IP Treatment Group Conversion Order	Optional field passed to Beeswax by customer as part of conversion event, for conversions attributable to the treatment group when using the IP Address ID type for segregation. Frequently used to represent the number of items purchased, an order number, or other identifier.	Incrementality Report
IP Treatment Group Conversion Value	Optional field passed to Beeswax by customer as part of conversion event. Will use the default value set on the Event object if none is provided. Used to represent the value of that conversion.	Incrementality Report
IP Treatment Group Conversions	The number of IP conversions attributed to the treatment group.	Incrementality Report
Line Item Impressions	Impressions served by the line item, to date.	Pacing Report
Line Item Impressions Through Yesterday	Impressions served by the line item, exclusive of the current day.	Pacing Report
Line Item Impressions Yesterday	Impressions served by the line item yesterday.	Pacing Report
Measurable Impression %	Measurable Impressions

The number of impressions where viewability was measurable

/ Total Impressions counted by Beeswax	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report, Segment Report,
Measurable

Impression %Measurable Impressions / Total Impressions counted by Beeswax

Impressions	The number of impressions where viewability was measurable	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report, Segment Report,
Measurable Invalid Impressions	The measurable impressions deemed to be invalid by vendor.	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report, Segment Report,
Media Spend	Billable Spend on Media: Inventory Cost + Discrepancy allowance + Beeswax Media Seat Fee in USD$	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report, Deal ID Report,
Media Spend USD	Billable Spend on Media: Inventory Cost + Discrepancy allowance + Beeswax Media Seat Fee in USD$	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report, Deal ID Report,
Net Margin	In USD $0.00	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report,
Net Margin Percent	In USD $0.00	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report,
Postback Conversions	Customer or Postback vendor provided Beeswax an Auction ID to assign credit for a conversion. Provided by a non-Beeswax party via Postback endpoint.	Performance Report, App Report
Spend	Media Spend + Vendor Fees in USD$ (when 'Spend with Vendor Fees' is selected as the 'Budget Type' on the Line Item. If 'Spend' is selected, this will equal 'Media Spend')	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Vendor Fee Report, Geography Report, Segment Report, Deal ID Report,
Spend per Conversion	In USD $0.00	Performance Report
Spend USD	Media Spend + Vendor Fees in USD$ (when 'Spend with Vendor Fees' is selected as the 'Budget Type' on the Line Item. If 'Spend' is selected, this will equal 'Media Spend')	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Vendor Fee Report, Geography Report, Segment Report, Deal ID Report,

Spend per ConversionIn USD $0.00Performance Report


Treatment Group Conversion Order	Optional field passed to Beeswax by customer as part of conversion event, for conversions attributable to the treatment group when using the Standard ID type for segregation. Frequently used to represent the number of items purchased, an order number, or other identifier.	Incrementality Report
Treatment Group Conversion Value	Optional field passed to Beeswax by customer as part of conversion event. Will use the default value set on the Event object if none is provided. Used to represent the value of that conversion.	Incrementality Report
Treatment Group Conversions	Treatment Group Conversions	Incrementality Report
Treatment Group Impressions	TreatmentGroup Impressions	Incrementality Report
vCPM	The CPM calculated against viewable impressions	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report, Segment Report,
Vendor Fees	In USD $0.00. Includes Beeswax Ad Serving Fees, where the vendor name is "Beeswax".	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report, Deal ID Report,
Vendor Fees USD	In USD $0.00. Includes Beeswax Ad Serving Fees, where the vendor name is "Beeswax".	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report, Deal ID Report,
Video Companion Clicks	Number of clicks on the video companion (Only VAST Inline)	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report, Segment Report,
Video Companion Views	Number of views of the video companion (Only VAST Inline)	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report, Segment Report, Performance Report,
Video Completes	Number of videos that played to 100% completion	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report, Segment Report,
Video Midpoints	Number of videos that played to at least 50% completion	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report, Segment Report
Video Plays	Number of video plays	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report, Segment Report,
Video Q1s	Number of videos that played to at least 25% completion	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report, Segment Report,
Video Q3s	Number of videos that played to at least 75% completion	Inventory Report, Platform Report, App Report, Domain Report, Geography Report, Segment Report,
Video Skips	Number of video skips performed	Performance Report, Inventory Report, Platform Report, App Report, Domain Report, Geography Report, Segment Report,
Viewability %	Viewable Impressions / Total Impressions

The number of impressions where at least 50% of an ad was in-view for more than a second

counted by Beeswax