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Overview
Media campaigns, or "campaigns" for short, define the essential information of an advertising initiative:
- The name of the campaign
- Who the campaign is for and what they are advertising
- When the campaign will run
- How the campaign will run
- The budget of the campaign
OneStrata
Campaign Terms and Concepts
This section contains information about terms and concepts related to media campaigns in OneStrata.
Anchor Cost-Distribution-Types Cost-Distribution-Types
Types of Cost Distribution
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A campaign can be configured to distribute its budget in two ways:
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Pro Rata |
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For example, imagine a |
Placement with the following details: |
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Under a Pro Rata |
cost distribution:
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Even |
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For example, imagine a |
Placement with the following details: |
Under an Even |
cost distribution:
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When you open a campaign, the Media Campaigns > (Specific Campaign) > Overview tab provides a high-level summary of that campaign.
Overview Tab UI Elements
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The campaign header contains the name and ID of a campaign, information about campaign status, and access to campaign management tabs and settings. For more information, see Campaign Header Reference. |
Displays general details about the campaign:
- Campaign progress
- Name
- Assigned Owner
- Dates
- Agency / Business Unit
- Media
- Client Group / Client
- Product Group / Product
Displays a summary of planned spend and committed spend, in Client Currency:
- Planned: The sum of all schedule lines with a status of Committed or Draft
- Committed: The sum of schedule lines with a status of Committed
- Remaining: The difference between the campaign budget and the Planned or Committed sums
Finance section
Displays any estimates and purchase orders linked to the campaign:
- Committed: The sum of schedule lines with a status of Committed and that are linked to the specified estimate or purchase order
- Remaining: The difference between the estimate budget and the Committed value
Estimate ID: The unique, OneStrata identification number of an Estimate
Purchase Order ID: The unique, OneStrata identification number of a Purchase Order
External ID (EID): An optionally added value. If an external media finance like SBMS is connected to OneStrata, the EID of an Estimate or Purchase Order is the identification number used by the media finance system for that Estimate or Purchase.
Orders section
Displays any campaign orders and their Order and Actualization statuses, grouped by Vendor.
Displays any supporting documents that have been uploaded and attached to the campaign.
Displays any errors that occurs when a financial order linked to the campaign is sent to an external financial media system, but is not successfully uploaded (Financial Order Status is Failed).
For more information, see Financial Order Management (FOM) Grid Reference.
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The name of the campaign.
The unique OneStrata identification number of the campaign.
Campaign Flight Status
The flight status of the campaign:
- Not Started: The campaign's Start Date is after today's date
- Live: Today's date is in between the campaign's Start and End Dates
- Ended: The campaign's End Date is before today's date
Approval Status
The status of any required Approvals.
There are two approval statuses and corresponding colors:
- Not approved: The icon is red
- Approved: The icon is green
There are two types of Approvals:
- AA: Agency Approval
- AV: Advertiser Approval
Only available if the Approvals workflow is configured.
Use these tabs to access and manage different areas of the media campaign workflow:
- Overview tab
- Schedule tab
- Orders tab
- External Integrations tab
- Actualization tab
- Finance tab
Copy button
Click this button to copy the campaign.
Campaign Settings button
Click this button to open the Edit Settings page and edit or view the campaign's settings.