Analytics will be updated with a new user interface and introducing report scopes as a new method of creating and scheduling Analytics reports. Scopes are a pre-curated selection of relevant dimensions and metrics and will be organized to the following business functions:

• Programmatic
• Marketplace Platform Private
• Marketplace Platform Exchange
• Inventory
• Direct Sold
• Reseller Sold
• Inventory
• Partner Tags

These scopes will provide a streamlined workflow for creating reports based on these business functions. Users will be able to include or exclude any of the dimensions and metrics available in the scope.

Please contact your FreeWheel account team if you have any questions.

To support the new scope method for report creation, FreeWheel will be migrating existing Analytics reports to one scope. This will impact the data in these reports and report templates.

Reports migrated to a scope will only contain the dimensions and metrics related to that scope.

Migration Schedule

Reports will be migrated to scopes in phases beginning with the 6.52 Release (October 25, 2022) with the Programmatic, Marketplace Platform Private, and Marketplace Platform Exchange scopes.

The Inventory, Direct Sold, and Reseller scopes will be released to MRM at a later date. FreeWheel will announce in the Release Guide and update this page once those dates are confirmed.

Required Actions for Inventory Scope Migration

Users must complete the following steps for their impacted Analytics reports before the 6.56.1 MRM Release on June 6, 2023.

1. Review the below tables to see which dimensions and metrics are supported for the Inventory Scope.
2. Update the dimensions and/or metrics to align the report with Inventory scope.

Available Dimension Groups by Scope

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Dimension Group Dimension Inventory Scope Network Level Decision Type Delivery Method Linear Avail Type Linear Decision Type Network ID Network Name Sales Channel Type Supply Source Advertiser Global Advertiser ID Global Advertiser Name Global Brand ID Global Brand Name Purchase Order Purchased Order ID Purchased Order Loop Indicator Purchased Order Name Geography Dimensions All dimensions within this group Platform Dimensions All dimensions within this group Exceptions: Programmatic Device Audience Dimensions Tracked Audience Item Global Ad Unit All dimensions within this group Exceptions: Ad Unit Type Ad Unit Type Package ID Ad Unit Type Package Name Partner All dimensions within this group Inbound MRM Rule All dimensions within this group Video Group All dimensions within this group Video Series All dimensions within this group Video All dimensions within this group Site Group All dimensions within this group Site All dimensions within this group Site Section All dimensions within this group Standard Attributes All dimensions within this group Exceptions: SSP App SSP Publisher Break All dimensions within this group Channel All dimensions within this group Airing All dimensions within this group Station All dimensions within this group TV Network All dimensions within this group MRC Dimensions All dimensions within this group Privacy Dimensions All dimensions within this group

Available Metric Groups by Scope

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Metric Group Metric Inventory Scope Delivery Metrics Ads Selected - Primary Click Thru Rate (%) Clickable Ad Impressions Content Owner Delivered Clicks Content Owner Delivered Impressions Delivered Clicks Fill Rate (%) Gross Counted Ads Gross Delivered Impressions Net Counted Ads Net Delivered Impressions Sell-thru Rate (%) Video Starts Ad Insertions Live Linear Request Count HyLDA Metrics All metrics within this group Ad Interactions All metrics within this group Quartiles and Completes All metrics within this group Revenue Metrics All metrics within this group Exceptions: Avg Price - Selected Ads Avg Price - Valid Bids Inventory Cost Opportunity Metrics Ad Requests Historical Unfilled Available Historical Unfilled Available - Committed Historical Unfilled Available - Non-Committed Purchased Order Avails Total Historical Constrained Ad Avails Total Historical Unconstrained Ad Avails MRC Metrics All metrics within this group

Required Actions for Partner Tags Report Migration

Users must complete the following steps for their impacted Analytics report before 6.57 MRM release on July 6, 2023. 

1. Review the below tables to see which dimensions and metrics are supported for the Partner Tags scope.
2. Update the dimensions and/or metrics to align the report with Partner Tags scope.
3. The following dimensions will be renamed and clients are advised to review their subscribed reports to sure the changes will not disrupt their data processing workflow.
   1. Partner Tag Creative ID → Partner Tags Creative ID
   2. Partner Tag Creative External ID → Partner Tags Creative External ID
   3. Partner Tag Creative Industry Name → Partner Tags Creative Industry Name

Available Dimension Groups by Scope

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Dimension Group Dimension Partner Tags Scope Network Network ID Network Name Sales Channel Type Supply Source Advertiser Global Advertiser ID Global Advertiser Name Global Brand ID Global Brand Name Sold Order All dimensions within this group Exceptions: Partner Tags Indicator Partner Tags Creative All dimensions within this group Audience Dimensions Tracked Audience Item Global Ad Unit Ad Unit Position Partner All dimensions within this group Standard Attributes All dimensions within this group Exceptions: SSP App SSP Publisher

Available Metric Groups by Scope

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Metric Group Metric Inventory Scope Delivery Metrics Click Thru Rate (%) Clickable Ad Impressions Delivered Clicks Gross Counted Ads Gross Delivered Impressions Net Counted Ads Net Delivered Impressions Quartiles and Completes All metrics within this group Revenue Metrics Run Revenue eCPM

Required Actions for Direct Sold and Reseller Sold Report Migration

Users must complete the following steps for their impacted Analytics reports before the 6.55.1 MRM Release on April 11, 2023.

1. Review the below tables to see which dimensions and metrics are supported for the Direct Sold and Reseller Sold Scopes.
2. Remove the dimensions and/or metrics to align the report with either the Direct Sold Scope or Reseller Sold Scope.

After the 6.55.1 MRM Release, Analytics will not permit creating reports with unsupported dimension and metric combinations. After the 6.56 MRM Release, your reports will be updated to indicate which scope they are aligned to.

Available Dimension Groups by Scope

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A Shared Block shared-block-key ds_rs_supported_dimensions_analytics_ui Dimension Group Dimension Direct Sold Scope Reseller Sold Scope Network Level Decision Type Delivery Method Linear Avail Type Linear Decision Type Network ID Network Name Sales Channel Type Supply Source Agency All dimensions within this group Exceptions: Global Agency/Global Holding Company Advertiser All dimensions within this group  Exception: Programmatic Advertiser Purchase Order All dimensions within this group  Exception: Purchased Order Loop Campaign All dimensions within this group Insertion Order All dimensions within this group Placement All dimensions within this group Geography Dimensions All dimensions within this group Exceptions: Delivered Operator Zone Name Platform Dimensions All dimensions within this group Exceptions: Programmatic Device Audience Dimensions Matched Key Value Matched Audience Item Matched Audience Item Delivery Tracked Audience Item Ad Unit All dimensions within this group Global Ad Unit All dimensions within this group Creative All dimensions within this group Partner All dimensions within this group Reseller Placement All dimensions within this group MRM Rule All dimensions within this group Inbound MRM Rule All dimensions within this group Video Group All dimensions within this group Video Series All dimensions within this group Video All dimensions within this group Site Group All dimensions within this group Site All dimensions within this group Site Section All dimensions within this group Standard Attributes All dimensions within this group Break All dimensions within this group Channel All dimensions within this group Airing All dimensions within this group Station All dimensions within this group TV Network All dimensions within this group MRC Dimensions All dimensions within this group traffic from all supply sources.

Available Metric Groups by Scope

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A Shared Block shared-block-key ds_rs_supported_metrics_analytics_ui Metric Group Metric Direct Sold Scope Reseller Sold Scope Delivery Metrics Ads Selected - Primary Click Thru Rate (%) Clickable Ad Impressions Delivered Clicks Fill Rate (%) Gross Counted Ads Gross Delivered Impressions Net Counted Ads Net Delivered Impressions Ad Insertion Exceptions: Ad Insertions HyLDA Metrics All metrics within this group Exceptions: Break Starts Ad Interactions All metrics within this group Quartiles and Completes All metrics within this group Revenue Metrics All metrics within this group Exceptions: Avg Price - Selected Ads Avg Price - Valid Bids Inventory Cost Opportunity Metrics Total Ad Opportunities Total Slot Opportunities Won Total Slot Opportunities MRC Metrics All metrics within this group

Unsupported Dimension and Metric Combinations

Upcoming

none

Completed

Disable MRM Rule or Reseller Placement with Campaign, IO, Placement, Matched Audience Item, Matched KV, Matched Audience Delivery, Agency, Advertiser - 6.55.1 (April 11, 2023)

Although these dimensions can be selected in the same report, there is no data in these columns. After the migration, MRM Rule/Reseller Placement dimensions will be removed from the report template.

Disable Selected Ads Rate with Programmatic Advertiser or Programmatic Creative - 6.51 (August 30, 2022)

This is an invalid combination that has been restricted in Analytics. Selected Ads Rate will be removed from the report template in 6.51 release (August 30, 2022). Please use Selected Ads Rate - Valid Bids instead.

Disable Sold Order with Agency, Advertiser, Campaign, Insertion Order, Placement, Ad Unit, Global Ad Unit, or Creative - 6.51.1 (September 27, 2022)

These dimensions can be selected for the same report but since they are different sales channels, some rows only have data for Sold Order and other rows only have data for Direct Sold dimensions and will not be available to select in the same report in the 6.51.1 release (September 27, 2022). After the migration, Sold Order dimensions will be removed from the report template.

Disable Content Owner Delivered Impressions or Content Owner Delivered Clicks with Campaign, IO, Placement, Matched Audience Item, Agency, Advertiser, MRM Rule, Reseller Placement, Other Metrics - 6.56.1 (June 6, 2023)

Content Owner Delivered Impressions / Clicks are only for Distributor roles in the ad value chain and the other dimensions and metrics are for other roles. After the migration, Content Owner Delivered Impressions / Content Owner Delivered Clicks metrics will be removed from report templates.

For reporting on Content Owner Delivered Impressions / Clicks, add only these two metrics with available dimensions in a new report.

Below is the schedule of items that will be released as part of the Analytics changes and report migration.

6.57 MRM Release - Tuesday July 6, 2023

• Analytics UI will be updated.
• Inventory scope and Partner Tags scope will be available for new scope report creation.
• The corresponding Analytics reports will be migrated to Inventory scope and Partner Tags scope.

Completed

6.51 MRM Release - Tuesday August 30, 2022

• Analytics will display a tooltip in the UI notifying users of these changes with a link to this page.

6.51.1 MRM Release - Tuesday September 27, 2022

• An alert icon and tooltip will be added to the Analytics UI indicating the report will be migrated to a scope report in 6.52 (October 25, 2022).

6.52 MRM Release - Tuesday October 25, 2022

• Analytics UI will be updated.
• Programmatic, Marketplace Platform Private, and Marketplace Platform Exchange scopes will be available for new scope report creation.
• Applicable existing reports and report templates will be migrated to the Programmatic, Marketplace Platform Private, and Marketplace Platform Exchange scopes.
• Documentation will be available on the Hub with instructions for using the scope reports.

6.53 MRM Release - Tuesday December 6, 2022

• An alert icon and tooltip will be added to the Analytics UI indicating the report will be migrated to a Direct Sold or Reseller Sold scope report in 6.56 (October 25, 2022).

• Users must take action on their impacted Analytics reports before the 6.55.1 MRM Release on April 11, 2023. See above section for details.

6.55.1 MRM Release - Tuesday April 11, 2023

• Deadline for users to update their Analytics reports to either a Direct Sold scope or Reseller Sold scope.
• Analytics will not permit creating reports with unsupported dimension and metric combinations.
• An alert icon and tooltip will be added to the Analytics UI indicating the report will be migrated to an Inventory scope report

6.56 MRM Release - Tuesday May 9, 2023

• Analytics UI will be updated.
• Direct Sold and Reseller Sold scopes will be available for new scope report creation.

6.56.1 MRM Release - Tuesday June 6, 2023

• Deadline for users to update their Analytics reports to remove Content Owner Delivered Impressions or Content Owner Delivered Clicks from the reports that contain the unsupported dimensions.
• Analytics will not permit creating reports with unsupported dimension and Content Owner Delivered Impressions / Content Owner Delivered Clicks combinations.
• Analytics will not allow creating reports with unsupported dimension and metric combinations

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