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Overview

With this featureWhen retargeting using dynamic segments via segment alternative ID, users can be dynamically added to segments using values from a website, eliminating the need to install a separate pixel for every potential segment. For example, a retailer who wants to pass a brand name or product name (or both) when a user visits a product details page can use this solution to add the user to a specific segment in the platform. This feature must be enabled by the FreeWheel team. To get started, please reach out to your Account Representative for more information.

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