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With this feature, users can be dynamically added to segments using values from a website, eliminating the need to install a separate pixel for every potential segment. For example, a retailer who wants to pass a brand name or product name (or both) when a user visits a product details page can use this solution to add the user to a specific segment in the platform. This feature must be enabled by the FreeWheel DSP team. To get started, please reach out to your Account Representative for more information.

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1. Create a New Segment

   • Navigate to Trafficking > Segments > New Segment.
     
     

2. Name the Segment

   • Assign a name to the segment as needed.
     
     

3. Define the Alternative ID

   • In the Alternative ID field, enter the dynamic value that will be passed to FreeWheel DSP for this segment.
   • It’s recommended to use lowercase letters and avoid spaces or special characters to minimize potential issues.
   • If your key-value library includes special characters, FreeWheel DSP supports them, but it is advised to do additional QA to ensure proper URL escaping.
     
     

4. Select the Tag Type

   • Choose the tag type: Javascript Tag Using Alternative ID to add users into a segment.
     
     

5. Save and Generate Tag

   • Click Save & Generate Tag. Note the account_id is a required parameter for this tag, unlike in a standard segment tag. The generated tag will look like this:

   HTML
   <img src="https://segment.prod.bidr.io/associate-segment?buzz_key=buzzkey&segment_alt_id=shamim&account_id=1&value=" height="0" width="0">

6. Install the Pixel

   • Install the pixel on the conversion page.
   • Use JavaScript or another technology to dynamically populate the segment alternative ID when the pixel is triggered on the page.
   • The tag will result in a 3XX redirect with additional parameters.

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