Overview

FreeWheel The DSP deploys a custom bidder per customer and prefilters pre-filters traffic to each individual bidder instance. This traffic prefiltering pre-filtering is controlled by your FreeWheel DSP an appointed customer success manager at your direction. The management of traffic is critical to ensuring your campaigns scale and deliver successfully.

QPS

Understanding QPS (Queries Per Second)

QPS, or Queries Per Second, refers to the number of auctions that are filtered to your custom bidder. FreeWheel charges auction requests filtered and sent to a custom bidder. FreeWheel charges a flat monthly fee per based on the selected QPS tier.

How do I translate QPS into impressions?

Converting QPS to Impressions

To estimate The simple answer is you can turn QPS into the number of daily eligible auctions, multiply the QPS value by multiplying by 86,400 (60 sec * 60 min * 24 hours). So our the number of seconds in a day). For example, a 10,000 QPS tier gives you equates to approximately 864 million auctions per day.

The actual number of impressions delivered is entirely up to you—based on your won depends on bidding strategy, bid pricespricing, and demand. For exampleinstance, if you have with a high CPM strategy and expect to win 10% of all your auctions, your an estimated 10% win rate, 864 million daily auctions would yield auctions could result in approximately 86.4 million impressions won.

Where does the QPS come from?

Source of QPS

FreeWheel’s platform integrates with FreeWheel DSP is in integrated in dozens of ad   exchanges  and has access to millions and accesses high volumes of QPS via through four AWS data centers:

• US-EAST-1

• US-WEST-2 (

  Some exchanges route western N.A. based traffic via this data center

  used primarily for western North America traffic)

• EU-WEST-1 (serving Europe, the Middle East, and Africa)

• AP-NORTHEAST-1 (serving Asia-Pacific regions)

QPS Filtering

Basic QPS Filtering Options

Customers can filter QPS on almost any targetable keys/values. Some common examples are:

Customers can also filter on INCLUDE/EXCLUDE lists of:

• App Bundles
• App IDs
• Domains
• Placement IDs
• Site IDs
• Zip Codes

Advanced QPS Filtering Options

Customers can utilize Advanced QPS Filtering capabilities to filter QPS by user data provided by the customer (cookies, device IDs, or IPs). Fees may apply.

QPS Management Best Practices

Managing QPS Through Traffic Templates

QPS delivery to a bidder is managed through traffic templates configured by the Customer Success Manager. These templates Your Customer Success Manager controls the QPS your bidder receives by creating "n" traffic templates that use OR boolean logic to define which traffic is sent. FreeWheel DSP can create a supports the creation of up to 25 traffic templates to meet your QPS requirements, but it’s per bidder; however, it is strongly recommended to keep limit the number under 10 for ease of to fewer than 10 to simplify ongoing management. Below are some best practices:

Best Practices for Traffic Templates

• Create separate QPS templates for broad targeting

  keys

  dimensions such as:

  • Placement Types

  • Environments

  • Countries

• Utilize

  Use Advanced Filtering

  for

  to manage Lists and User IDs

  .

• For

  Utilize Ads.txt for

  web-based QPS templates

  , leverage ads.txt inclusion.

• Apply global exclusions within each template for:

  • Content Categories

  • Content Ratings

  • Ad Sizes

  • Other frequently excluded key-values

  Exclude content categories, content ratings, ad sizes, and other key-values that you might normally exclude for all of your campaigns

Example QPS Traffic Templates

Monitoring QPS

Customers can monitor QPS via Monitoring (see below) and Metamarkets under the Tools tab in the UI: