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Overview

The Audience report Report provides insights into audience demographics and their performance relative to campaign goals. To arrive at person-level metrics, the Audience report Report distributes impressions equally across all members of a household. For instance, in a 4four-person household, the report assigns 0.25 impressions per person. As a result, impression counts are rounded to two decimal places.

Note

This report is available for US audiences only.

Info

This It’s important to note that this report excludes demographic data linked to associated with fewer than 5 five impressions. ConsequentlyTherefore, some rows may display null demographic data alongside along with a measure count. In such cases, selecting fewer dimensions is recommended.To mitigate this, it is recommended to select fewer dimensions.

Additionally, due to the complexity of processing data from external sources, this report may have slower processing times compared to others.

Dimensions Dimensions

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Dimension Name
Account ID
Description
Beeswax
Account ID
Advertiser  Alternative IDCustomer Alternative Advertiser ID
Advertiser CategoryIAB category Beeswax advertiser belongs to.
Advertiser DomainBeeswax Advertiser Domain
Advertiser IDBeeswax Advertiser ID
The ID of an individual account within the buzz instance.
Advertiser IDThe ID of an advertiser within the buzz instance.
Advertiser NameThe name for a selected advertiser within the buzz instance.
Advertiser NameBeeswax Advertiser Name
AgeExact age in the following ranges: 18-24, 25-34, 35-44, 45-54, 55-64, 65+.
Campaign
Alternative Campaign IDBeeswax Campaign ID
ID
Customer Alternative Campaign IDCreative NameBeeswax Creative Name
ampaign ID.
Campaign Name
Beeswax Campaign NameCreative Alternative ID Customer Alternative Creative IDCreative IDBeeswax Creative ID
Associated campaign name.
DayThe date (YYYY-MM-DD) during which a particular bid was made.
EducationEducation level in the following ranges: Less than HS Diploma, HS Diploma, Bach Degree, Grad Degree.
Flight ID
Beeswax Flight
Associated flight ID.
Flight Name
Beeswax Flight Name
Associated flight name.
GenderGender (M or F).
Home OwnershipHome ownership data (either Homeowner or Renter).
Household IncomeTotal estimated income for a household in the following ranges: Under $25,000, $25,000-$49,999, $50,000-$74,999, $75,000-149,999, $150,000+.
Line Item
 Alternative
ID
Customer Alternative Line Item ID
Associated line item ID.
Line Item
IDBeeswax Line Item IDLine Item NameBeeswax Line Item NameMatch ratethe % of impressions we were able to match to our demographic data source
NameAssociated line item name.

Month

The calendar month of the XXXXXXX

Number of Children in HouseholdNumber of
Children
children in
Household
household (0, 1-2, 3+).
Occupation
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sortOccupation data:
Professional/Technical, Upper Management/Executive, Middle Management, Sales/Marketing, Clerical/Office, SkilledTrade/Machine/Laborer, Retired, Executive/Administrator, Self Employed, Professional Driver, Military, Civil Servant, Farming/Agriculture, Work From Home, Health Services, Financial Services, Teacher/Educator, Retail Sales, Computer Professional, Beauty, Real Estate, Architects, Interior Designers, Landscape Architects, Electricians, Engineers,  Accountants/CPA, Attorneys, Social Worker, Counselors, Occupational Ther/Physical Ther, Speech Path./Audiologist, Psychologist, Pharmacist, Opticians/Optometrist, Veterinarian, Dentist/Dental Hygienist, Nurse, Doctors/Physicians/Surgeons, Chiropractors, Surveyors, Clergy, Insurance/Underwriters, Services/Creative
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Occupation data:
  • Accountants/CPA
  • Architects
  • Attorneys
  • Beauty
  • Clerical/Office
  • Clergy
  • Computer Professional
  • Counselors
  • Civil Servant
  • Doctors/Physicians/Surgeons
  • Electricians
  • Engineers
  • Executive/Administrator
  • Farming/Agriculture
  • Financial Services
  • Health Services
  • Insurance/Underwriters
  • Interior Designers
  • Landscape Architects
  • Middle Management
  • Military
  • Nurse
  • Occupational Therapy/Physical Therapy
  • Opticians/Optometrist
  • Pharmacist
  • Professional Driver
  • Professional/Technical
  • Psychologist
  • Real Estate
  • Retail Sales
  • Sales/Marketing
  • Self Employed
  • Skilled Trade/Machine/Laborer
  • Social Worker
  • Surveyors
  • Teacher/Educator
  • Veterinarian
  • Work From Home
  • Upper Management/Executive


YearYear range for the look-back of the report. 
SizeCreative Dimensions - width x height


Measures

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   The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time
Measure NameDescription
ClicksNumber of clicks observed.
ImpressionsNumber of impressions counted.
Reach

Match rate

Percentage of impressions matching to demographic data source.
Spend USDMedia Spend spend + Vendor Fees vendor fees in USD$ USD (when 'Spend with Vendor Fees' is selected as the 'Budget Type' on the Line Itemline item. If 'Spend' is selected, this will equal 'Media Spend').


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