Table of Contents


Overview

The Audience Report provides insights into audience demographics and their performance relative to campaign goals. To arrive at person-level metrics, the Audience Report distributes impressions equally across all members of a household. For instance, in a four-person household, the report assigns 0.25 impressions per person. As a result, impression counts are rounded to two decimal places.

This report is available for US audiences only.

This report excludes demographic data associated with fewer than five impressions. Therefore, some rows may display null demographic data along with a measure count. To mitigate this, it is recommended to select fewer dimensions.

Additionally, due to the complexity of processing data from external sources, this report may have slower processing times compared to others.

Dimensions

Dimension NameDescription
Account IDThe ID of an individual account within the buzz instance.
Advertiser IDThe ID of an advertiser within the buzz instance.
Advertiser NameThe name for a selected advertiser within the buzz instance.
AgeExact age in the following ranges: 18-24, 25-34, 35-44, 45-54, 55-64, 65+.
Campaign IDampaign ID.
Campaign NameAssociated campaign name.
DayThe date (YYYY-MM-DD) during which a particular bid was made.
EducationEducation level in the following ranges: Less than HS Diploma, HS Diploma, Bach Degree, Grad Degree.
Flight IDAssociated flight ID.
Flight NameAssociated flight name.
GenderGender (M or F).
Home OwnershipHome ownership data (either Homeowner or Renter).
Household IncomeTotal estimated income for a household in the following ranges: Under $25,000, $25,000-$49,999, $50,000-$74,999, $75,000-149,999, $150,000+.
Line Item IDAssociated line item ID.
Line Item NameAssociated line item name.

Month

The calendar month of the XXXXXXX

Number of Children in HouseholdNumber of children in household (0, 1-2, 3+).
Occupation
Occupation data:
  • Accountants/CPA
  • Architects
  • Attorneys
  • Beauty
  • Clerical/Office
  • Clergy
  • Computer Professional
  • Counselors
  • Civil Servant
  • Doctors/Physicians/Surgeons
  • Electricians
  • Engineers
  • Executive/Administrator
  • Farming/Agriculture
  • Financial Services
  • Health Services
  • Insurance/Underwriters
  • Interior Designers
  • Landscape Architects
  • Middle Management
  • Military
  • Nurse
  • Occupational Therapy/Physical Therapy
  • Opticians/Optometrist
  • Pharmacist
  • Professional Driver
  • Professional/Technical
  • Psychologist
  • Real Estate
  • Retail Sales
  • Sales/Marketing
  • Self Employed
  • Skilled Trade/Machine/Laborer
  • Social Worker
  • Surveyors
  • Teacher/Educator
  • Veterinarian
  • Work From Home
  • Upper Management/Executive


YearYear range for the look-back of the report. 


Measures

Measure NameDescription
ClicksNumber of clicks observed.
ImpressionsNumber of impressions counted.

Match rate

Percentage of impressions matching to demographic data source.
Spend USDMedia spend + vendor fees in USD (when 'Spend with Vendor Fees' is selected as the 'Budget Type' on the line item. If 'Spend' is selected, this will equal 'Media Spend').