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targeting criteria to the line item. Targeting helps strategically place creatives aimed to deliver advertisements to specific audiences who are interested in the product or service being promoted. By leveraging certain data applied through targeting, Beeswax enables advertisers to optimize campaigns and allocate resources efficiently, ensuring advertisements
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deliver strategically and allocate resources efficiently.
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Targeting Categories
App/Site
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Content
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Environment
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Exchange
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Geo
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Platform
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Time
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