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Overview
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Creative |
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add-ons are pixels or scripts that get added to existing creatives for impression tracking in association with banner or video ads. Creative add-ons can be associated with multiple creatives and |
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can be included by default for all new creatives |
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in an account. Common use-cases include viewability and verification for vendors, as well as impression trackers. |
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Creative |
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add-ons cannot be used with any native creative formats. |
Accessing Creative Add-Ons
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To access the
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Creative Add-
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Ons page,
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navigate to Trafficking > Creative Add-Ons at the top of the screen in Beeswax.
Creative Add-On List View
List View Fields
| Column Name | Description |
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| Name & ID | Creative Add-On Name. |
| Type | Creative Add-On type, either Pixel or Script. |
| Content | Javascript |
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| or tracking pixel URL in the Creative |
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| Add-On URL. |
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| Creative Type | Banner, Native, or Video. |
| Include by Default | Include by default for all new creatives in Beeswax. |
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| Secure | URL; either secure or not secure. |
| Vendor ID | ID associated with vendor chosen for the creative add-on. |
| Vendor Buzz Key | Account buzz key for vendor used in creative add-on. |
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Create a Creative Add-On
- Navigate to Trafficking module > Creative Add-Ons > New Creative Add-On. Additionally, creative add-on's may be created by clicking the
button, then clicking Creative Add-On at the top right of the UI. A creation screen will appear with the following fields to complete:
*RequiredField Name Definition Creative Add-On Name* Enter a desired Creative Add-On name. Advertiser Select an advertiser to apply this creative add-on to. There is also an option to apply this on an account level from the dropdown menu. Selecting Account Level will apply this creative add-on to all creatives in the account. Vendor Associate the creative add-on with a vendor. Creative Type* Banner, Native, or Video creative format. Creative Add-On Type* Pixel or Script format. CPM Cost Associate a CPM cost; represented in a currency figure.
Info Most vendors charge a billable fee for use of their
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creative add-
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ons.
Include by Default (Toggle) Toggle on or off to include this creative add-on by default to creatives in the account. Creative Add-On URL* The URL that is associated with the pixel for tracking clicks or impressions. Secure (Toggle) Identify if the pixel is secure or not. This can be represented by (https: or http:). Alternative ID Any number or string used to map this object to an object in an outside system. Add Notes Any desired notes for this creative add-on. Status (Toggle) Either Active or Inactive. The default setting is Active. Section - Click Save on the lower right corner.
Associate the Creative Add-On With a Creative
Once the creative-add on has been made, it should then be applied to a creative to start operating. Follow the steps below for instructions:
- Start by navigating to Trafficking module > and select Creatives under Core Objects.
- Click on a creative name to open the Overview page, then expand the Pixels and Scripts section.
- Click Select Creative Add-Ons and include any desired add-ons to apply. Multiple can be selected at once.
- Click Save & Continue to save the changes
Associate Creative Add-Ons with Beeswax Creatives:
- Navigate to the Creative <name> Overview page and expand the Pixels and Scripts section.
- Click on the Select Creative Add-ons field and associate the Creative Add-On from the drop-down list.
- Select the appropriate Save options.
FAQs:
Q: Should I configure all of my creative Add-Ons as include by default?
A: Each client use-case and tracking configuration will be unique. Please note that the Include by Default configuration will apply to all eligible creatives and may have billable and tracking implications within your external systems and tracking platforms.
Q: Can Creative Add-Ons be assigned for all attributes within my Beeswax creative?
A: Creative Add-Ons can only be assigned as 3rd Party Impression Pixels or 3rd Party Javascript.
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