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1. Navigate to Trafficking > Advertisers.
   
   
2. Click New Advertiser on the top right of the list view.
   
   

3. From this view, the following sections are available to complete before the advertiser is created:

   Section

   
   

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   Essential Settings*

   *Required 

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   essential essential

   Field Name	Description
   Advertiser Name*	Type in the name of the advertiser
   Advertiser Domain*	The advertiser’s primary domain (e.g. myadvertiser.com). This is required by most exchanges.
   Advertiser App Bundle	The advertiser app bundle is a unique identifier to the app in each app store’s ecosystem. It is a bundle or package name for Android (e.g. com.myapp.mygame) and a numeric ID for iOS (ex. 123456789).
   Advertiser Category*	Category of the advertiser’s product or services. This will be a dropdown selection of options.
   Alternative ID	Any number or string. Used to map this object to an object in your system
   Notes	Any desired notes that could be applicable to this specific advertiser. These notes may be viewed after creation.
   Status	Either active or inactive. An inactive status makes this advertiser non-usable for campaigns.

   
   

   Section

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   Defaults

   Info
   These default settings will be applied across all objects including campaigns, line items, and creatives. These objects auto-populates populate field data that are set at the Advertiser's level.

   
   

   Field Name	Description
   Default Continent*	The continent in which line items will be serving for this advertiser.
   Default Currency*	Currency type assigned to advertiser campaigns.
   Default Click URL	Default Click Through URL will be used in creatives that are missing a click through URL.
   Default Campaign Preset	Select from a dropdown of different campaign presets created on the account.
   Default Line Item Preset	Select from a dropdown of different line item presets created on the account.
   Default Targeting Preset	Select from a dropdown of different line item presets created on the account.
   Default Creative Thumbnail	Upload a default creative thumbnail and view a preview on the right side of the screen. Supported files are gif, jpeg, jpg and png. Max file size is 5000kb.

   
   

   Section

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   SKAd Tracking

   SKAdNetwork is only applicable for running mobile app install campaigns on iOS 14 or later and is not applicable on the following:

   • iOS 13 or older
   • Android
   • For re-engagement or retargeting campaigns on iOS 14.

   When SKAd tracking is enabled, the Advertiser App Bundle attribute must be set in Essential Settings.

   
   

4. Once complete, click Create & Close to finish adding this advertiser. After closing, the advertisers list view will appear to view all created advertisers in this network.

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