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Line items are the actual workhorse of the Campaign. These are configured with different targeting criteria to help an ad reach the right viewer.
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Creating a Line Item
- Start by navigating to Trafficking > Line Items, and selecting "New Line Item".
A window will open asking to define certain criteria for the Line Item. These fields include:
Field Name Definition Advertiser Select an Advertiser to associate this Line Item to. Campaign Select a Campaign for this Line Item to operate under. Line Item Name This should should correspond with the purpose of this Line Item. I.e." Banner for xyz.com" Line Item Type Line item type can be either Banner, Video, or Native. The selected type will only allow creatives with that file type to run on this line Item. For example, a banner creative may only run on a Line Item with "Banner" selected as the Line Item Type. Mobile campaigns can be set up as either “video” or “banner” depending on the creative format being used. Programmatic Guaranteed "Yes" or "No" toggle. A Programmatic Guaranteed line item will have a guaranteed revenue outcome. Section - Next, the creation screen will appear. Below are the three tabs with their corresponding fields that will help complete the Line Item creation process.
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Be sure to account for any vendor fees that may be associated to this Line Itemline item. Fees may include FreeWheel Identity Network, or other data providers.
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Custom Event Association
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To associate an Event, the event must be set to allow only selected Line Items for attribution |
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The targeting tab helps define certain targeting requirements so that the ad gets displayed to the correct audience. To view all available targeting options, please see Line Item Targeting.
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Modifiers
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To learn more about Modifiers, please see Delivery Modifiers and Bid Modifiers. |
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| Field Name | Definition |
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| Name | Name the modifier to be relevant to the certain modifier terms selected. I.e. Language Modifier |
| Advertiser | Select an Advertiser via dropdown to associate the modifier to. Modifiers can be applied to the account level, or to an Advertiser. |
| Bid Model | Matching Bid Model’s values will be multiplied with Bid Modifier terms. Learn more about Bid Models. |
| Max Bid | Final bid prices will be capped at this value. |
| Min Bid | Final bid prices will be floored at this value. |
| Alternative ID | Separately created ID for use of external reporting purposes. |
| Notes | Any desired notes about this modifier. |
| Add Bid Modifier Terms | Here is where multiple targeting fields may be selected and applied to the Modifier. |
Delivery Modifier
| Field Name | Description |
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| Name | Name the modifier to be relevant to the certain modifier terms selected. I.e. Language Modifier |
| Advertiser | Select an Advertiser via dropdown to associate the modifier to. Modifiers can be applied to the account level, or to an Advertiser. |
| Modifier Type | Modify with either |
| terms or |
| model. Choosing terms will allow a manual selection of Targeting requirements. A Delivery Model can be used in place of Modifier Terms, and requires choosing a Delivery Model and Fallback Weight. Learn more about Delivery Models. | |
| Notes | Any desired notes about this modifier. |
| Alternative ID | Separately created ID for use of external reporting purposes. |
| Add Delivery Modifier Terms | Here is where multiple targeting fields may be selected and applied to the Modifier. |
Bulk Edit Modifiers
To bulk edit Modifiers, select the checkbox next to the desired line items for Modifier bulk edit. Next, a button will appear at the bottom of the screen called "Bulk Edit". Select the button and click "Creative Association". The following screen will allow users to edit the following fields below:
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