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Overview
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The Ad Placement lines on the Traffic Grid can then be sent to an ad server, one of OneStrata's external integrations, for trafficking.
External Integration Terms and Concepts
This section contains information about terms and concepts related to external integrations in OneStrata.
List of External Integration Terms
The third-party provider of a technology service.
OneStrata has one Provider Type:
- Ad Server: Providers that serve ad units (Placements)
OneStrata has integrations with the following Ad Server Providers:
- Amazon Ad Server (formerly Sizmek)
- Campaign Manager 360
- Flashtalking
Service Type
The advertising-related service that a Provider supplies.
Ad Server Providers have two Service Types:
- Ad Serving: Ad Placements are uploaded with their actual Format and Format Dimension values.
- Tracking: Ad Placements are uploaded as a 1x1 pixel tracker, regardless of the Format and Format Dimension values.
For more information, see Traffic Grid Reference.
Supplier
Each Provider is mapped to one or more OneStrata Suppliers.
Media Campaigns > (Specific Campaign) > External Integrations Tab UI Reference
The External Integrations tab displays a list of a campaign's Ad Placements, by Provider.
External Integrations Tab UI Elements
The External Integrations tab contains the following elements:
Item
Description
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Connection Status
The status of the connection to the external integration Provider:
- Not Connected: The user is not logged in to the Provider
- Connected: The user is logged in to the Provider
A list of Providers that have been assigned to at least one committed schedule Placement's Technology Assignment.
Click to:
- See all Providers associated with the campaign
- Select another Provider to view Ad Placements by
Filters icon
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Click to open the filter pane and filter through the list of Ad Placements.
Search bar
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Search for an Ad Placement by name, Ad Placement ID, or External ID (EID).
Log In / Log Out button
Supplier Mapping button
Inactive
Active
Click to map an Agency Supplier to an external ad server supplier:
- If the user is not logged in to the external integration Provider, the Supplier Mapping button is inactive.
- If the user is logged in to the external integration Provider, the Supplier Mapping button is active.
View Campaign / Link Campaign button
Inactive Link Campaign button
Active Link Campaign button
View Campaign button
If the Traffic Grid is not linked to an external ad server campaign, this button is the Link Campaign button:
- If the user is not logged in to the external integration Provider, the Link Campaign button is inactive.
- If the user is logged in to the external integration Provider, the Link Campaign button is active. Click to link the Traffic Grid to an external ad server campaign.
OneStrata's third party integrations simplify the digital buying process by providing a single place to enter media schedule information and receive delivery metrics. When a schedule line is committed, OneStrata automatically creates Ad Placement lines that can be uploaded directly to a campaign on an external ad server, without having to re-enter any placement details.
Direct integrations with external providers connect OneStrata to the rest of an agency's ad tech stack, help eliminate data duplication, and reduce the burden of maintaining data integrity across multiple systems.
External Integrations Terms and Concepts
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External integration providers are managed by FreeWheel. To set up or manage an external integration provider, contact your OneStrata representative. |
OneStrata has two types of external integration providers, Ad Server and DSP.
| Provider Type | Description | Available Providers | ||
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| Ad Server | When a user is logged in to an Ad Server provider, the following actions are possible within OneStrata:
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| DSP (Demand-Side Platform) | When a user is logged in to a DSP provider, the following actions are possible within OneStrata:
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Login credentials are managed by FreeWheel. To set up or manage login credentials, contact your OneStrata representative. |
Depending on how their OneStrata enterprise has been configured, a user may have access to a single set or to multiple sets of login credentials. If multiple sets of login credentials are available for the same provider, the user can choose which set to use.
When logging in to an external integration provider, there are two types of login credentials—individual logins and central logins—that a user might have access to.
| Login Type | Description |
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| Individual | The user manually enters their own login information (a valid combination of username and password). Previously, all login credentials were individual. When using a set of individual log in credentials, you must manually enter a username and password in order to connect to the provider. This defines if this External Integration will require the user to log in with their own credentials when selecting it to Login (Individual) or if we'll use information stored in this page to connect (Central). |
| Central | The user does not need to enter any login information, because a valid combination of username and password is stored centrally for them. |
Media Campaigns > (Specific Campaign) > External Integrations Tab UI Reference
The External Integrations tab displays information about a campaign's assigned external integration providers:
- If a campaign has more than one type of assigned provider, navigating to the External Integrations tab opens the External Integrations Overview dashboard.
- If a campaign has no assigned providers, navigating to the External Integrations tab opens the empty version of the External Integrations Overview dashboard.
- If a campaign has exactly one type of assigned provider, navigating to the External Integrations tab does the following:
- If the only Provider Type is Ad Server, the Ad Server Provider dashboard is opened.
- If the only Provider Type is DSP, the DSP dashboard is opened.
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The External iIntegrations Overview dashboard contains the following elements:
| Item | Description | |||||||
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| 1 | Campaign header |
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| 2 | Ad Server widget | The Ad Server widget contains:
For more information, see About Ad Server Integrations. | ||||||
| 3 | Demand-Side Platform (DSP) widget | The Demand-Side Platform (DSP) widget contains:
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- Click to view details about the linked external ad server campaign.
- Click to unlink the external ad server campaign. Unlinking an external ad server campaign is only possible if no Ad Placements have been uploaded to the external ad server campaign.
Save Changes button
Inactive
Active
If there are no new changes to the Traffic Grid, the Save Changes button is inactive.
If there are new changes to the Traffic Grid, the Save Changes button is active.
Click to save any changes made to the Traffic Grid.
A list of Ad Placements, by external integration Provider.
For more information, see External Integrations Traffic Grid Reference.
Select an Ad Placement and click the Cancel button to cancel the Ad Placement.
Select an Ad Placement that has been uploaded to an external ad server campaign and click the Unlink button to unlink the Ad Placement from the external ad server campaign.
The Ad Placement status changes from Uploaded to Not Uploaded.
Select an Ad Placement and click the Duplicate button to duplicate the Ad Placement.
Select an Ad Placement and click the Upload button to upload the Ad Placement to an external ad server.
A non-exhaustive list of the most common Traffic Grid columns. Depending on how an Agency or enterprise has been configured, the Traffic Grid may contain fewer or more columns, in a different order.
- If Required? is Yes, the column is required by OneStrata and will always be on the Traffic Grid.
- If Required? is No, the column may or may not be on the Traffic Grid, depending on how the External Integrations template has been configured.
| totalrow | ,, |
|---|---|
| hidelabels | false |
| sparkName | Sparkline |
| hidePane | Filtration panel |
| sparkline | false |
| isFirstTimeEnter | true |
| cell-width | 250 |
| hideColumns | false |
| customNoTableMsg | false |
| disabled | false |
| enabledInEditor | false |
| globalFilter | false |
| id | 1712757538121_1290798620 |
| order | 0 |
| hideControls | false |
| inverse | false |
| column | Required? |
| disableSave | false |
| separator | Point (.) |
| labels | Required? |
| ddOperator | OR |
| datepattern | dd M yy |
| updateSelectOptions | false |
| worklog | 365|5|8|y w d h m|y w d h m |
| isOR | AND |
The type of the Traffic Grid item:
- Package
- Ad Placement
Yes
Status (Ad Placement Status)
The status of the Ad Placement:
Not Uploaded: The Ad Placement has not been uploaded to an external ad server campaignCanceled (gray): The Ad Placement was canceled in OneStrata before being uploaded to an external ad server campaign.
Uploaded: The Ad Placement is uploaded to an external ad server campaign
Edited: The Ad Placement is uploaded to an external ad server campaign, but has since been edited. Re-upload the Ad Placement to update the external ad server campaign.
Upload Failed: The Ad Placement failed to upload to an external ad server campaign. Hover over the status to see an error message.
Canceled (yellow): The Ad Placement was uploaded to an external ad server campaign and then canceled in OneStrata. However, the Ad Placement has not been canceled in the external ad server yet. Re-upload the Ad Placement to cancel the Ad Placement in the external ad server and change the status of the Ad Placement to Archived.
Name (Ad Placement Name): The name of the Ad Placement. Ad Placement Name is automatically generated by OneStrata, according to Agency- or Enterprise-level configurations.
ID (Ad Placement ID): The OneStrata identification number of the Ad Placement.
EID (External ID): The identification number used by the Provider for the Ad Placement.
No
Supplier
A read-only value that is automatically pulled from the Schedule Grid's Supplier column.
The Supplier of the Ad Placement.
No
Start Date
A read-only value that is automatically pulled from the Schedule Grid's Start Date column.
The start date of the Ad Placement.
No
End Date
A read-only value that is automatically pulled from the Schedule Grid's End Date column.
The end date of the Ad Placement.
No
Rate Type
A read-only value that is automatically pulled from the Schedule Grid's Rate Type column.
The Rate Type of the Ad Placement.
No
Format
A read-only value that is automatically pulled from the Schedule Grid's Format column.
The format of the Ad Placement.
No
Format Dimension
A read-only value that is automatically pulled from the Schedule Grid's Format Dimension column.
The dimensions of the Ad Placement:
- If Format is a Display type like Square or Banner, the Format Dimension value is in pixel dimensions
- If Format is a Video type like Preroll or Midroll, the Format Dimension value is in seconds
No
Placement Type
A value that is automatically pulled from the Service Type value of the Schedule Grid's Technology Assignment column. Can be manually changed.
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