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Attribution powered by the FreeWheel Identity Network
We now support attribution at person and household levels via the Freewheel Identity Network. The ability to attribute across ID spaces is a crucial element in evaluating CTV campaign performance and more broadly introduces stronger on-platform cross-device attribution capabilities.
Please note attribution via the FW ID Network is only available in aggregate form in Report Builder. While the new fields will be available to all customers upon release, attribution data will only be operational within the United States due to the availability of underlying graph. As part of this release, the following new columns have been added to Report Builder:
Household level:
- Freewheel ID Household Conversions
- Freewheel ID Household Conversions Orders
- Freewheel ID Household Conversions Value
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Attribution via the FW ID Network exists alongside previously released attribution methodologies, meaning that a conversion can be attributed up to four different ways.
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Segment Upload List View Enhancements
We have made three improvements to the segment upload list view which will provide you with clearer information on the segments upload jobs. The updates include:
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Upcoming Updates to Viewability and Measurability Metrics
We are announcing changes to viewability and measurability percentage metrics present in on-platform reporting tools. Beeswax provides three different percentage-based metrics for customers to evaluate viewability:
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