Table of Contents
Attribution powered by the FreeWheel Identity Network
We now support attribution at person and household levels via the Freewheel Identity Network. The ability to attribute across ID spaces is a crucial element in evaluating CTV campaign performance and more broadly introduces stronger on-platform cross-device attribution capabilities.
Please note attribution via the FW ID Network is only available in aggregate form in Report Builder. While the new fields will be available to all customers upon release, attribution data will only be operational within the United States due to the availability of underlying graph. As part of this release, the following new columns have been added to Report Builder:
Household level:
- Freewheel ID Household Conversions
- Freewheel ID Household Conversions Orders
- Freewheel ID Household Conversions Value
Person level:
- Freewheel ID Person Conversions
- Freewheel ID Person Conversions Orders
- Freewheel ID Person Conversions Value
Attribution via the FW ID Network exists alongside previously released attribution methodologies, meaning that a conversion can be attributed up to four different ways.
Segment Upload List View Enhancements
We have made three improvements to the segment upload list view which will provide you with clearer information on the segments upload jobs. The updates include:
- A new progress bar to demonstrate the completion % of your upload job
- More intuitive labeling of the upload statuses; and
- Enhanced error/warning messages within upload message json to assist you with troubleshooting
This feature is automatically enabled for you.
Upcoming Updates to Viewability and Measurability Metrics
We are announcing changes to viewability and measurability percentage metrics present in on-platform reporting tools. Beeswax provides three different percentage-based metrics for customers to evaluate viewability:
- Viewability %
- Measurable Imp %
- Viewability/Measurability %
We recommend using the Viewability/Measurability Percent as the primary metric for understanding viewability. However, the presence of both Viewability % and Viewability/Measurability % has caused unnecessary confusion among customers regarding the preferred field to utilize. To rectify this, on December 1, 2023 we will be updating the Viewability % definition and sunsetting the Viewability/Measurability % field.