|
|
We now support attribution at person and household levels via the Freewheel Identity Network. The ability to attribute across ID spaces is a crucial element in evaluating CTV campaign performance and more broadly introduces stronger on-platform cross-device attribution capabilities.
Please note attribution via the FW ID Network is only available in aggregate form in Report Builder. While the new fields will be available to all customers upon release, attribution data will only be operational within the United States due to the availability of underlying graph. As part of this release, the following new columns have been added to Report Builder:
Household level:
Person level:
Attribution via the FW ID Network exists alongside previously released attribution methodologies, meaning that a conversion can be attributed up to four different ways.
We have made three improvements to the segment upload list view which will provide you with clearer information on the segments upload jobs. The updates include:
This feature is automatically enabled for you.
We are announcing changes to viewability and measurability percentage metrics present in on-platform reporting tools. Beeswax provides three different percentage-based metrics for customers to evaluate viewability:
We recommend using the Viewability/Measurability Percent as the primary metric for understanding viewability. However, the presence of both Viewability % and Viewability/Measurability % has caused unnecessary confusion among customers regarding the preferred field to utilize. To rectify this, on December 1, 2023 we will be updating the Viewability % definition and sunsetting the Viewability/Measurability % field.