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Table of Contents

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Overview

Analytics will be updated with a new user interface and introducing domains as a new method of creating and scheduling Analytics reports. Domains are a pre-curated selection of relevant dimensions and metrics and will be organized to the following business functions:

  • Programmatic
  • Marketplace Platform Private
  • Marketplace Platform Exchange
  • Inventory
  • Direct Sold
  • Reseller Sold
  • Inventory
  • Partner Tags

These domains will provide a streamlined workflow for creating reports based on these business functions. Users will be able to include or exclude any of the dimensions and metrics available in the domain.

Info

Note: Creating non-domain-based reports will be available until this rollout is complete. These reports will be migrated according to the schedule.


Please contact your FreeWheel account team if you have any questions.


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Report Migration

To support the new domain method for report creation, FreeWheel will be migrating existing Analytics reports to one domain. This will impact the data in these reports and report templates.

Reports migrated to a domain will only contain the dimensions and metrics related to that domain.

Migration Schedule

Reports will be migrated to domains in domains in phases beginning with the 6.52 release Release (October 25, 2022) with the Programmatic, Marketplace Platform Private, and Marketplace Platform Exchange domains.

The Inventory, Direct Sold, and Reseller domains will be released to MRM at a later date. FreeWheel will announce in the Release Guide and update this page once those dates are confirmed.

DomainReleaseStaging DateProduction Date

Inventory

6.57

June 20, 2023July 6, 2023
Partner Tags6.57June 20, 2023July 6, 2023
Completed
Programmatic6.52October 11, 2022October 25, 2022
Marketplace Platform Private6.52October 11, 2022October 25, 2022
Marketplace Platform Exchange6.52October 11, 2022October 25, 2022
Direct Sold6.56April 25, 2023May 9, 2023
Reseller Sold6.56April 25, 2023May 9, 2023

Inventory

6.57

June 20, 2023July 6, 2023



Required Actions for

Direct Sold and Reseller Sold Report

Inventory Domain Migration

Users must complete the following steps for their impacted Analytics reports before the 6.5556.1 MRM Release on April 11June 6, 2023.

  1. Review the below tables to see which dimensions and metrics are supported for the Direct Sold and Reseller Sold Inventory Domains.
  2. Remove Update the dimensions and/or metrics to align the report with either the Direct Sold Domain or Reseller Sold Domain.
After the 6.55.1 MRM Release, Analytics will not permit creating reports with unsupported dimension and metric combinations. After the 6.56 MRM Release, your reports will be updated to indicate which domain they are aligned to
  1. Inventory domain.


Available Dimension Groups by Domain

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ds_rs_supported_dimensions_analytics_ui
Dimension GroupDimension
Direct Sold DomainReseller Sold
Inventory Domain
Network Level






Decision Type(tick)
(error)
Delivery Method
(tick)
(tick)
Linear Avail Type(tick)
(error)
Linear Decision Type(tick)
(error)
Network ID
(tick)
(tick)
Network Name
(tick)
(tick)
Sales Channel Type
(tick)
(tick)
Supply Source(tick)
(tick)
Advertiser
Agency

All dimensions within this group

Exceptions:

Global Agency/Global Holding Company


Global Advertiser ID

(tick)

Global Advertiser Name(tick)
(error)
Global Brand ID
Advertiser
(tick)
Global Brand Name
All dimensions within this group 
(tick)
Exception:(error)
  • Programmatic Advertiser

Purchase Order

All dimensions within this group 


Purchased Order ID

(tick)

Exception:

Purchased Order Loop
(error)CampaignAll dimensions within this group
Indicator(tick)
(error)Insertion
Purchased Order Name
All dimensions within this groupPlacementAll dimensions within this group(tick)

(error)

(tick)
(error)
Geography DimensionsAll dimensions within this group
(tick)
(tick)

Exceptions:

Delivered Operator Zone Name
Platform Dimensions

All dimensions within this group

(tick)

Exceptions:

  • Programmatic Device

(tick)

(tick)
Audience Dimensions
Matched Key Value(tick)(error)
Matched Audience Item(tick)(error)Matched Audience Item Delivery(tick)(error)
Tracked Audience Item(tick)
(tick)
Global Ad UnitAll dimensions within this group

(tick)

(tick)

Exceptions:

Global All dimensions within this group(tick)(tick)CreativeAll dimensions within this group(tick)(tick)
  • Ad Unit
  • Type
  • Ad Unit Type Package ID
  • Ad Unit Type Package Name
PartnerAll dimensions within this group
(tick)
(tick)
Reseller PlacementAll dimensions within this group(error)(tick)MRM RuleAll dimensions within this group(error)(tick)
Inbound MRM RuleAll dimensions within this group
(tick)
(tick)
Video GroupAll dimensions within this group
(tick)
(tick)
Video SeriesAll dimensions within this group
(tick)
(tick)
VideoAll dimensions within this group
(tick)
(tick)
Site GroupAll dimensions within this group
(tick)
(tick)
SiteAll dimensions within this group
(tick)
(tick)
Site SectionAll dimensions within this group(tick)
(tick)
Standard AttributesAll dimensions within this group

(tick)

Exceptions:

  • SSP App
  • SSP Publisher
(error)
BreakAll dimensions within this group
(tick)
(tick)
ChannelAll dimensions within this group(tick)
(tick)
AiringAll dimensions within this group
(tick)
(tick)
StationAll dimensions within this group(tick)
(error)
TV NetworkAll dimensions within this group(tick)
(error)
MRC DimensionsAll dimensions within this group(tick)
Privacy DimensionsAll dimensions within this group(tick)


Available Metric Groups by Domain

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Metric GroupMetric
Direct Sold
Inventory Domain
Reseller Sold Domain
Delivery Metrics
  • Ads Selected - Primary
  • Click Thru Rate (%)
  • Clickable Ad Impressions
  • Content Owner Delivered Clicks
  • Content Owner Delivered Impressions
  • Delivered Clicks
  • Fill Rate (%)
  • Gross Counted Ads
  • Gross Delivered Impressions
  • Net Counted Ads
  • Net Delivered Impressions
  • Ad Insertion

    • (tick)

    (tick)

    Exceptions:

    • Sell-thru Rate (%)
    • Video Starts
    • Ad Insertions
    • Live Linear Request Count

    (tick)

    Ad Insertions

    HyLDA MetricsAll metrics within this group

    (tick)

    Exceptions:

    • Break Starts
    (error)

    Ad InteractionsAll metrics within this group(tick)
    (error)
    Quartiles and CompletesAll metrics within this group(tick)
    (tick)
    Revenue Metrics

    All metrics within this group

    (tick)

    Exceptions:

    • Avg Price - Selected Ads
    • Avg Price - Valid Bids
    • Inventory Cost
    Opportunity Metrics
    • Ad Requests
    • Historical Unfilled Available
    • Historical Unfilled Available - Committed
    • Historical Unfilled Available - Non-Committed
    • Purchased Order Avails
    • Total Historical Constrained Ad Avails
    • Total Historical Unconstrained Ad Avails

    (tick)

    MRC Metrics
    (tick)Opportunity Metrics
    Total Ad Opportunities

    (error)

    (tick)

    Total Slot Opportunities Won(error)(tick)Total Slot Opportunities(error)(tick)MRC Metrics
    All metrics within this group(tick)


    Required Actions for Partner Tags Report Migration

    Users must complete the following steps for their impacted Analytics report before 6.57 MRM release on July 6, 2023. 

    1. Review the below tables to see which dimensions and metrics are supported for the Partner Tags domain.
    2. Update the dimensions and/or metrics to align the report with Partner Tags domain.
    3. The following dimensions will be renamed and clients are advised to review their subscribed reports to sure the changes will not disrupt their data processing workflow.
      1. Partner Tag Creative ID → Partner Tags Creative ID
      2. Partner Tag Creative External ID → Partner Tags Creative External ID
      3. Partner Tag Creative Industry Name → Partner Tags Creative Industry Name

    Available Dimension Groups by Domain

    Expand


    Dimension GroupDimensionPartner Tags Domain
    NetworkNetwork ID(tick)
    Network Name(tick)
    Sales Channel Type(tick)
    Supply Source(tick)
    Advertiser


    		Global Advertiser ID

    (tick)

    Global Advertiser Name(tick)
    Global Brand ID(tick)
    Global Brand Name(tick)
    Sold OrderAll dimensions within this group

    (tick)

    Exceptions:

    • Partner Tags Indicator
    Partner Tags CreativeAll dimensions within this group(tick)
    Audience DimensionsTracked Audience Item(tick)
    Global Ad UnitAd Unit Position

    (tick)

    PartnerAll dimensions within this group(tick)
    Standard AttributesAll dimensions within this group

    (tick)

    Exceptions:

    • SSP App
    • SSP Publisher


    Available Metric Groups by Domain

    Expand


    Metric GroupMetricInventory Domain
    Delivery Metrics

    Click Thru Rate (%)

    (tick)

    Clickable Ad Impressions

    		(tick)

    Delivered Clicks

    		(tick)

    Gross Counted Ads

    		(tick)

    Gross Delivered Impressions

    		(tick)

    Net Counted Ads

    		(tick)

    Net Delivered Impressions

    		(tick)
    Quartiles and CompletesAll metrics within this group(tick)
    Revenue Metrics

    Run Revenue

    (tick)

    eCPM

    		(tick)



    Required Actions for

    Inventory Domain

    Direct Sold and Reseller Sold Report Migration

    Users must complete the following steps for their impacted Analytics reports before the 6.5655.1 MRM Release on Jun April 11, 2023.

    1. Review the below tables to see which dimensions and metrics are supported for the Inventory Direct Sold and Reseller Sold Domains.
    2. Remove the metrics Content Owner Delivered Impressions or Content Owner Delivered Clicks to dimensions and/or metrics to align the report with Inventory Domain.either the Direct Sold Domain or Reseller Sold Domain.

    After the 6.55.1 MRM Release, Analytics will not permit creating reports with unsupported dimension and metric combinations. After the 6.56 MRM Release, your reports will be updated to indicate which domain they are aligned to.


    Available Dimension Groups by Domain

    Purchase Order

    Expand


    A Shared Block
    shared-block-keyds_rs_supported_dimensions_analytics_ui


    Dimension GroupDimension
    Inventory
    Direct Sold DomainReseller Sold Domain
    Network LevelDecision Type(tick)(error)

    		Delivery Method(tick)(tick)

    		Linear Avail Type(tick)(error)

    		Linear Decision Type(tick)(error)

    		Network ID(tick)(tick)

    		Network Name(tick)(tick)

    		Sales Channel Type(tick)(tick)

    		Supply Source(tick)(tick)
    Advertiser
    		Global Advertiser ID

    (tick)

    Global Advertiser Name(tick)
    Global Brand ID(tick)
    Global Brand Name(tick)
    Agency

    All dimensions within this group

    Exceptions:

    • Global Agency/Global Holding Company
    		(tick)(error)
    AdvertiserAll dimensions within this group 

    (tick)

    Exception:

    • Programmatic Advertiser
    		(error)
    Purchase Order

    All dimensions within this group 

    (tick)

    Exception:

    • Purchased Order Loop
    		(error)
    CampaignAll dimensions within this group(tick)(error)
    Insertion OrderAll dimensions within this group(tick)(error)
    PlacementAll dimensions within this group(tick)

    (error)

    Purchased Order ID

    (tick)

    Purchased Order Loop Indicator(tick)Purchased Order Name(tick)

    Geography DimensionsAll dimensions within this group(tick)

    (tick)

    Exceptions:

    • Delivered Operator Zone Name
    Platform Dimensions

    All dimensions within this group

    (tick)

    Exceptions:

    • Programmatic Device

    (tick)

    		(tick)
    Audience DimensionsMatched Key Value(tick)(error)
    Matched Audience Item(tick)(error)
    Matched Audience Item Delivery(tick)(error)
    Tracked Audience Item(tick)(tick)
    Global
    Ad UnitAll dimensions within this group(tick)
    Exceptions:
    (tick)
    Global Ad Unit
    Type
  • Ad Unit Type Package ID
  • Ad Unit Type Package Name
    • All dimensions within this group(tick)(tick)
    CreativeAll dimensions within this group(tick)(tick)
    PartnerAll dimensions within this group(tick)(tick)
    Reseller PlacementAll dimensions within this group(error)(tick)
    MRM Rule
    Partner
    All dimensions within this group(error)(tick)
    Inbound MRM RuleAll dimensions within this group(tick)(tick)
    Video GroupAll dimensions within this group(tick)(tick)
    Video SeriesAll dimensions within this group(tick)(tick)
    VideoAll dimensions within this group(tick)(tick)
    Site GroupAll dimensions within this group(tick)(tick)
    SiteAll dimensions within this group(tick)(tick)
    Site SectionAll dimensions within this group(tick)(tick)
    Standard AttributesAll dimensions within this group(tick)

    Exceptions:

    • SSP App
    • SSP Publisher
    (error)
    BreakAll dimensions within this group(tick)

    (tick)

    ChannelAll dimensions within this group(tick)(tick)
    AiringAll dimensions within this group(tick)(tick)
    StationAll dimensions within this group(tick)(error)
    TV NetworkAll dimensions within this group(tick)(error)
    MRC DimensionsAll dimensions within this group(tick)
    Privacy DimensionsAll dimensions within this group

    (tick)



    Available Metric Groups by Domain

    Expand


    A Shared Block
    shared-block-keyds_rs_supported_metrics_analytics_ui


    Metric GroupMetric
    Inventory
    Direct Sold DomainReseller Sold Domain
    Delivery Metrics
    • Ads Selected - Primary
    • Click Thru Rate (%)
    • Clickable Ad
    Impressions
  • Content Owner Delivered Clicks
    • Content Owner Delivered
    • Impressions
    • Delivered Clicks
    • Fill Rate (%)
    • Gross Counted Ads
    • Gross Delivered Impressions
    • Net Counted Ads
    • Net Delivered Impressions
  • Sell-thru Rate (%)
    • Video Starts

    (tick)

    • Ad Insertion

    (tick)

    (tick)

    Exceptions:

    • Ad Insertions
  • Live Linear Request Count
    • HyLDA MetricsAll metrics within this group

    (tick)

    Exceptions:

    • Break Starts

    (error)

    Ad InteractionsAll metrics within this group(tick)(error)
    Quartiles and CompletesAll metrics within this group(tick)(tick)
    Revenue Metrics

    All metrics within this group

    (tick)

    Exceptions:

    • Avg Price - Selected Ads
    • Avg Price - Valid Bids
    • Inventory Cost

    (tick)

    		(tick)
    Opportunity Metrics

    		Total Ad
    Requests
    Opportunities

    (error)

    (tick)

    Total Slot Opportunities Won(error)(tick)
    Total Slot Opportunities(error)
  • Historical Unfilled Available
  • Historical Unfilled Available - Committed
  • Historical Unfilled Available - Non-Committed
  • Purchased Order Avails
  • Total Historical Constrained Ad Avails
    • Total Historical Unconstrained Ad Avails
    (tick)
    MRC MetricsAll metrics within this group(tick)

    (tick)




    Unsupported Dimension and Metric Combinations

    Completed

    Disable MRM Rule or Reseller Placement with Campaign, IO, Placement, Matched Audience Item, Matched KV, Matched Audience Delivery, Agency, Advertiser - 6.55.1 (April 11, 2023)

    Although these dimensions can be selected in the same report, there is no data in these columns. After the migration, MRM Rule/Reseller Placement dimensions will be removed from the report template.


    Disable Content Owner Delivered Impressions or Content Owner Delivered Clicks with Campaign, IO, Placement, Matched Audience Item, Agency, Advertiser, MRM Rule, Reseller Placement, Other Metrics - 6.56.1 (June 6, 2023)

    Content Owner Delivered Impressions / Clicks are only for Distributor roles in the ad value chain and the other dimensions and metrics are for other roles. After the migration, Content Owner Delivered Impressions / Content Owner Delivered Clicks metrics will be removed from report templates.

    For reporting on Content Owner Delivered Impressions / Clicks, add only these two metrics with available dimensions in a new report.

    Completed


    Disable Selected Ads Rate with Programmatic Advertiser or Programmatic Creative - 6.51 (August 30, 2022)

    This is an invalid combination that has been restricted in Analytics. Selected Ads Rate will be removed from the report template in 6.51 release (August 30, 2022). Please use Selected Ads Rate - Valid Bids instead.


    Disable Sold Order with Agency, Advertiser, Campaign, Insertion Order, Placement, Ad Unit, Global Ad Unit, or Creative - 6.51.1 (September 27, 2022)

    These dimensions can be selected for the same report but since they are different sales channels, some rows only have data for Sold Order and other rows only have data for Direct Sold dimensions and will not be available to select in the same report in the 6.51.1 release (September 27, 2022). After the migration, Sold Order dimensions will be removed from the report template.


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    Release Schedule

    Below is the schedule of items that will be released as part of the Analytics changes and report migration.

    6.56.1 MRM Release - Tuesday June

    6

    , 2023Deadline for users to update their Analytics reports to remove Content Owner Delivered Impressions or Content Owner Delivered Clicks from the reports that contain the unsupported dimensions

    .

  • Analytics will not permit creating reports with unsupported dimension and Content Owner Delivered Impressions / Content Owner Delivered Clicks combinations.
  • Analytics will not allow creating reports with unsupported dimension and metric combinations.

    • 6.57 MRM Release - Tuesday July 6, 2023

    • Analytics UI will be updated.
    • Inventory domain and Partner Tags domain will be available for new domain report creation.
    • The corresponding Analytics reports will be migrated to Inventory domain and Partner Tags domain.

    Completed

    6.51 MRM Release - Tuesday August 30, 2022

    • Analytics will display a tooltip in the UI notifying users of these changes with a link to this page.

    6.51.1 MRM Release - Tuesday September 27, 2022

    • An alert icon and tooltip will be added to the Analytics UI indicating the report will be migrated to a domain report in 6.52 (October 25, 2022).

    6.52 MRM Release - Tuesday October 25, 2022

    • Analytics UI will be updated.
    • Programmatic, Marketplace Platform Private, and Marketplace Platform Exchange domains will be available for new domain report creation.
    • Applicable existing reports and report templates will be migrated to the Programmatic, Marketplace Platform Private, and Marketplace Platform Exchange domains.
    • Documentation will be available on the Hub with instructions for using the domain reports.

    6.53 MRM Release - Tuesday December 6, 2022

    • An alert icon and tooltip will be added to the Analytics UI indicating the report will be migrated to a Direct Sold or Reseller Sold domain report in 6.56 (October 25, 2022).

    • Users must take action on their impacted Analytics reports before the 6.55.1 MRM Release on April 11, 2023. See above section for details.

    6.55.1 MRM Release - Tuesday April 11, 2023

    • Deadline for users to update their Analytics reports to either a Direct Sold domain or Reseller Sold domain.
    • Analytics will not permit creating reports with unsupported dimension and metric combinations.
    • An alert icon and tooltip will be added to the Analytics UI indicating the report will be migrated to an Inventory domain report

    6.56 MRM Release - Tuesday May 9, 2023

    • Analytics UI will be updated.
    • Direct Sold and Reseller Sold domains will be available for new domain report creation.

    6.56.1 MRM Release - Tuesday June 6, 2023

    • Deadline for users to update their Analytics reports to remove Content Owner Delivered Impressions or Content Owner Delivered Clicks from the reports that contain the unsupported dimensions.
    • Analytics will not permit creating reports with unsupported dimension and Content Owner Delivered Impressions / Content Owner Delivered Clicks combinations.
    • Analytics will not allow creating reports with unsupported dimension and metric combinations.