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Table of Contents
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Overview |
Analytics will be updated with a new user interface and introducing domains as a new method of creating and scheduling Analytics reports. Domains are a pre-curated selection of relevant dimensions and metrics and will be organized to the following business functions:
- Programmatic
- Marketplace Platform Private
- Marketplace Platform Exchange
- Inventory
- Direct Sold
- Reseller Sold
These domains will provide a streamlined workflow for creating reports based on these business functions. Users will be able to include or exclude any of the dimensions and metrics available in the domain.
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Note: Creating non-domain-based reports will be available until this rollout is complete. These reports will be migrated according to the schedule. |
Please contact your FreeWheel account team if you have any questions.
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Report Migration |
To support the new domain method for report creation, FreeWheel will be migrating existing Analytics reports to one domain. This will impact the data in these reports and report templates.
Reports migrated to a domain will only contain the dimensions and metrics related to that domain.
Migration Schedule
Reports will be migrated to domains in phases beginning with the 6.52 release (October 25, 2022) with the Programmatic, Marketplace Platform Private, and Marketplace Platform Exchange domains.
The Inventory, Direct Sold, and Reseller domains will be released to MRM at a later date. FreeWheel will announce in the Release Guide and update this page once those dates are confirmed.
Domain | Release | Staging Date | Production Date |
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Programmatic | 6.52 | October 11, 2022 | October 25, 2022 |
Marketplace Platform Private | 6.52 | October 11, 2022 | October 25, 2022 |
Marketplace Platform Exchange | 6.52 | October 11, 2022 | October 25, 2022 |
Direct Sold | 6.56 | April 25, 2023 | May 9, 2023 |
Reseller Sold | 6.56 | April 25, 2023 | May 9, 2023 |
Inventory | 6.57 | June 20, 2023 | July 6, 2023 |
Required Actions for Direct Sold and Reseller Sold Report Migration
Users must complete the following steps for their impacted Analytics reports before the 6.55.1 MRM Release on April 11, 2023.
- Review the below tables to see which dimensions and metrics are supported for the Direct Sold and Reseller Sold Domains.
- Remove the dimensions and/or metrics to align the report with either the Direct Sold Domain or Reseller Sold Domain.
After the 6.55.1 MRM Release, Analytics will not permit creating reports with unsupported dimension and metric combinations. After the 6.56 MRM Release, your reports will be updated to indicate which domain they are aligned to.
Available Dimension Groups by Domain
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Available Metric Groups by Domain
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Required Actions for Inventory Domain Migration
Users must complete the following steps for their impacted Analytics reports before the 6.56.1 MRM Release on Jun 11, 2023.
- Review the below tables to see which dimensions and metrics are supported for the Inventory Domains.
- Remove the metrics Content Owner Delivered Impressions or Content Owner Delivered Clicks to align the report with Inventory Domain.
Available Dimension Groups by Domain
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Available Metric Groups by Domain
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Unsupported Dimension and Metric Combinations
Disable MRM Rule or Reseller Placement with Campaign, IO, Placement, Matched Audience Item, Matched KV, Matched Audience Delivery, Agency, Advertiser - 6.55.1 (April 11, 2023)
Although these dimensions can be selected in the same report, there is no data in these columns. After the migration, MRM Rule/Reseller Placement dimensions will be removed from the report template.
Disable Content Owner Delivered Impressions or Content Owner Delivered Clicks with Campaign, IO, Placement, Matched Audience Item, Agency, Advertiser, MRM Rule, Reseller Placement, Other Metrics - 6.56.1 (June 6, 2023)
Content Owner Delivered Impressions / Clicks are only for Distributor roles in the ad value chain and the other dimensions and metrics are for other roles. After the migration, Content Owner Delivered Impressions / Content Owner Delivered Clicks metrics will be removed from report templates.
For reporting on Content Owner Delivered Impressions / Clicks, add only these two metrics with available dimensions in a new report.
Completed
Disable Selected Ads Rate with Programmatic Advertiser or Programmatic Creative - 6.51 (August 30, 2022)
This is an invalid combination that has been restricted in Analytics. Selected Ads Rate will be removed from the report template in 6.51 release (August 30, 2022). Please use Selected Ads Rate - Valid Bids instead.
Disable Sold Order with Agency, Advertiser, Campaign, Insertion Order, Placement, Ad Unit, Global Ad Unit, or Creative - 6.51.1 (September 27, 2022)
These dimensions can be selected for the same report but since they are different sales channels, some rows only have data for Sold Order and other rows only have data for Direct Sold dimensions and will not be available to select in the same report in the 6.51.1 release (September 27, 2022). After the migration, Sold Order dimensions will be removed from the report template.
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Release Schedule |
Below is the schedule of items that will be released as part of the Analytics changes and report migration.
6.
55.1 MRM Release - Tuesday April 11, 2023- Deadline for users to update their Analytics reports to either a Direct Sold domain or Reseller Sold domain.
- Analytics will not permit creating reports with unsupported dimension and metric combinations.
- An alert icon and tooltip will be added to the Analytics UI indicating the report will be migrated to an Inventory domain report
6.56 MRM Release - Tuesday May 9, 2023
- Analytics UI will be updated.
- Direct Sold and Reseller Sold domains will be available for new domain report creation.
6.56.1 MRM Release - Tuesday June 6, 2023
- Deadline for users to update their Analytics reports to remove Content Owner Delivered Impressions or Content Owner Delivered Clicks from the reports that contain the unsupported dimensions.
- Analytics will not permit creating reports with unsupported dimension and Content Owner Delivered Impressions / Content Owner Delivered Clicks combinations.
- Analytics will not allow creating reports with unsupported dimension and metric combinations.
6.57 MRM Release - Tuesday July 6, 2023
- Analytics UI will be updated.
- Inventory domain will be available for new domain report creation.
- The corresponding Analytics reports will be migrated Inventory domain.
Completed
6.51 MRM Release - Tuesday August 30, 2022
- Analytics will display a tooltip in the UI notifying users of these changes with a link to this page.
6.51.1 MRM Release - Tuesday September 27, 2022
- An alert icon and tooltip will be added to the Analytics UI indicating the report will be migrated to a domain report in 6.52 (October 25, 2022).
6.52 MRM Release - Tuesday October 25, 2022
- Analytics UI will be updated.
- Programmatic, Marketplace Platform Private, and Marketplace Platform Exchange domains will be available for new domain report creation.
- Applicable existing reports and report templates will be migrated to the Programmatic, Marketplace Platform Private, and Marketplace Platform Exchange domains.
- Documentation will be available on the Hub with instructions for using the domain reports.
6.53 MRM Release - Tuesday December 6, 2022
- An alert icon and tooltip will be added to the Analytics UI indicating the report will be migrated to a Direct Sold or Reseller Sold domain report in 6.56 (October 25, 2022).
Users must take action on their impacted Analytics reports before the 6.55.1 MRM Release on April 11, 2023. See above section for details.
6.55.1 MRM Release - Tuesday April 11, 2023
- Deadline for users to update their Analytics reports to either a Direct Sold domain or Reseller Sold domain.
- Analytics will not permit creating reports with unsupported dimension and metric combinations.
- An alert icon and tooltip will be added to the Analytics UI indicating the report will be migrated to an Inventory domain report
6.56 MRM Release - Tuesday May 9, 2023
- Analytics UI will be updated.
- Direct Sold and Reseller Sold domains will be available for new domain report creation.