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Overview |
New Programmatic Insights is a new section of Programmatic module that will be available in 6.42. The initial release provides users with access to both real-time and historical batch data to provide up-to-date information to help traffic and troubleshoot deals. The user experience has been improved to reduce the response time of queries as well as passing filter conditions between dashboards and customized table views.
This product will be enhanced incrementally over the coming year based on client feedback. We ask that clients provide feedback through their normal account teams so that we can factor these into our roadmap.
New Programmatic Insights will be available to all Programmatic module users. No action is required to enable. In addition, the existing version of Programmatic Insights will remain available and accessible within your network until end of Q4 2021.
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New User Interface |
The initial release of new Insights will contain the following sections (below). Additional sections, such as Creative Troubleshooting, will be included in future MRM releases.
- Overview: The Overview tab will be the Insights landing page and will display key metrics with graphs as well as charts breaking down metrics and top-performing deals and DSPs.
- Supply: Supply tab will capture metrics on inventory and further broken down by device, ad unit, and network item.
- Site Section Troubleshooting will be renamed to Metadata Troubleshooting and will be moved from the existing Programmatic Insights to the Supply section of New Programmatic Insights. Site Section Troubleshooting will not be available in the existing Programmatic Insights.
- A new tab called Inventory Planning will be introduced at the time of the launch. This tab will capture Remaining Avails and allow clients to forecast and plan for future programmatic sales.
- Demand: Demand tab will capture metrics from DSPs and other demand partners and provide information on the DSP, the buyer, advertisers, and creatives.
- Deals: The Deals tab provides a high-level breakdown of deals with pre-delivery, delivery, revenue, and performance metrics both in real time and historical batch data.
- The Real Time dashboard of the existing Programmatic Insights will be moved to New Programmatic Insights Deals section.
- Deal Details: Deal Details tab will provide a deep-dive with additional metrics for performance and troubleshooting. The troubleshooting section will be further broken down with metrics on failed and filtered bids and endpoint errors.
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Metric Changes |
New Metrics
Remaining Avails in Played Slot is a new forecasting metric available in New Programmatic Insights utilizing a new data model that will capture inventory avails; it will only be available for dates in the future.
Renamed Metrics
The following metrics will have new names in New Programmatic Insights. The definitions are unchanged and the names will remain unchanged in the existing Programmatic Insights.
| Current Name | New Name |
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| Bids Won in Played Slot | Selected Ads in Played Slot |
| Bids Won in Played Slot - Primary | Selected Ads in Played Slot - Primary |
| Bids Won in Played Slot - Fallback | Selected Ads in Played Slot - Fallback |
| Bids Won | Selected Ads |
| Bids Won - Primary | Selected Ads - Primary |
| Bids Won - Fallback | Selected Ads - Fallback |
| Playback Ratio - Primary(%) | Playback Rate - Primary |
| Response Ratio (%) | Response Rate |
| Failed Bids Ratio (%) | Failed Bids Rate |
| Filtered Bids Ratio (%) | Filtered Bids Rate |
| Win Rate - Primary(%) | Selected Ads Rate - Primary |
| Win Rate (%) | Selected Ads Rate |
| Win Rate - Valid Bids(%) | Selected Ads Rate - Valid Bids |
| Avg Price - Bids Won | Avg Price - Selected Ads |
| 0% Complete | Measurable Video Ads Quartile Impressions |
| 25% Complete | Video Ads 25% Complete |
| 50% Complete | Video Ads 50% Complete |
| 75% Complete | Video Ads 75% Complete |
| 100% Complete | Video Ads 100% Complete |
| Response Empty | Response Error - Empty |
| Response Timeout | Response Error - Timeout |
| Response Failure | Response Error - Failure |
Removed Metrics
Due to low utilization in reporting products, the following metrics will be not available in the new Programmatic Insights. FreeWheel recommends using Gross Delivered Impressions, Net Delivered Impressions, and Playback Rate - Primary as alternatives.
- Gross Delivered Impressions - Primary
- Gross Delivered Impressions - Fallback
- Net Delivered Impressions - Primary
- Net Delivered Impressions - Fallback
- Playback Rate
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Related Deprecations |
Removal of Programmatic Insights
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Removal of Programmatic Avails in Played Slot metric
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