Overview

Uploading/linking a committed Cost Line to a campaign on an external Search provider creates a connection that allows delivery costs and metrics to flow from the Search provider to OneStrata. The delivery data is available on the Actualization tab.

• Upload a Cost Line: Create a new search campaign based on a OneStrata Cost Line, and link the Cost Line to the newly created search campaign.
• Link a Cost Line: Link a OneStrata Cost Line to an existing search campaign.

Upload a Cost Line as a New Search Campaign

To upload a Cost Line (create a new search campaign and link the Cost Line to the new search campaign), do the following:

1. Open the media campaign that contains the Cost Line to be linked.
   
   
2. Navigate to the Search dashboard.
   
   
3. In the Search grid, select the desired Cost Line. Only one Cost Line can be linked at a time.
   
   
4. Click the Upload button to open the Upload widget.
   
   
5. In the Upload widget:
   

   Field Name	Step(s)
   Create Campaign / Existing Campaign	Select the Create Campaign option.
   Advertiser	Search for an advertiser by entering at least three letters of the advertiser name. Only advertisers that are configured within the linked Search provider are displayed. Select the desired advertiser.
   Name	Choose one of the following options: Keep the automatically generated search campaign name. By default, the search campaign name is the same as the OneStrata Cost Line name. Enter the desired search campaign name.
   Start Date	Select a start date for the search campaign.
   Optional End Date	Optional: Select an end date for the search campaign.
   Daily Budget	Choose one of the following options: Default to Cost Line: Use the Vendor Net Cost value of the Cost Line as the daily search campaign budget. Manual Input: Enter the desired daily search campaign budget.
   Campaign Type	Select a type for the search campaign: Search Display Performance Max Demand Gen

   
   
   
6. Click the Create & Link button to create and link the search campaign. Programmatic media buyers or traffickers can add more granular details to the newly created search campaign within the search platform itself.

Link a Cost Line to an Existing Search Campaign 

To link a Cost Line to an existing search campaign, do the following:

1. Open the media campaign that contains the Cost Line to be linked.
   
   
2. Navigate to the Search dashboard.
   
   
3. In the Search grid, select the desired Cost Line. Only one Cost Line can be linked at a time.
   
   
4. Click the Upload button to open the Upload widget.
   
   
5. In the Upload widget:

   Field Name	Step(s)
   Create Campaign / Existing Campaign	Select the Existing Campaign option.
   Advertiser	Search for an advertiser by entering at least three letters of the advertiser name. Only advertisers that are configured within the linked Search provider are displayed. Select the desired advertiser.
   Campaign	Search for a campaign by entering at least three letters of the search campaign name. Only campaigns that are contained by the selected advertiser are displayed. Select the desired campaign.
   Read-only Date Range	The value of the Date Range field is automatically populated from the selected campaign and cannot be changed within OneStrata.

   
   
   
6. Click the Link button to link the Cost Line.

Unlink a Cost Line from a Search Campaign

Unlinking a Cost Line that was linked to a search campaign has the following effects:

• The newly unlinked Cost Line can be uploaded or linked again (to a new search campaign or an existing search campaign, respectively).
• Delivery data for the now-unlinked search campaign is no longer available in OneStrata.
• The unlinked search campaign is not deleted automatically; if the search campaign itself should be deleted, this must be done with the Search provider platform.

To unlink a Cost Line from a search campaign, do the following:

1. Open the media campaign that contains the Cost Line to be unlinked.
   
   
2. Navigate to the Search dashboard.
   
   
3. In the Search grid, select the desired Cost Line. Only one Cost Line can be unlinked at a time.
   
   
4. Click the Unlink button. This opens a message asking the user to confirm that the Cost Line should be unlinked.
   
   
5. Confirm that the Cost Line should be unlinked by clicking the Unlink button. The status of the Cost Line in the Search grid changes from Uploaded to Not Uploaded.