Table of Contents
Overview
This page lists the available rate types.
Rate Type Terms
The table of rate types uses the following terms:
| Rate Divider | A number by which the rate is divided, when calculating costs. If the Rate Divider is 1000, this means that the unit type is purchased at a cost per mille/thousand (CPM/CPT) rate. For example, if the rate type is CPM (Impressions), the Units value is 100,000, and the Vendor Net Rate is $1.00, this means that:
|
| Available For Schedule Lines | Whether or not the rate type can be added to a Schedule grid line |
| Available for Fee Record |
Rate Types
| 1 | Fixed | Fixed | N/A | Fixed | N/A | Yes | Central |
| 40 | Percentage of Media | Percentage of Media | N/A | POM | 1 | No | Assigned |
| 2 | CPM (Impressions) | CPM | Impressions | Volume-based | 1000 | Yes | Assigned |
| 3 | CPC (Clicks) | CPC | Clicks | Volume-based | 1 | Yes | Assigned |
| 4 | CPA (Acquisitions) | CPA | Acquisitions | Volume-based | 1 | Yes | Assigned |
| 11 | CPA (Conversions) | CPA | Conversions | Volume-based | 1 | Yes | Assigned |
| 12 | CPA (Leads) | CPA | Leads | Volume-based | 1 | Yes | Assigned |
| 13 | CPE (Engagements) | CPE | Engagements | Volume-based | 1 | Yes | Assigned |
| 14 | CPV (Views) | CPV | Views | Volume-based | 1 | Yes | Assigned |
| 15 | CPV (Completed Views) | CPV | Completed views | Volume-based | 1 | Yes | Assigned |
| 16 | CPV (Visits) | CPV | Visits | Volume-based | 1 | Yes | Assigned |
| 17 | CPLPV (Landing Page Views) | CPLPV | Landing page views | Volume-based | 1 | Yes | Assigned |
| 18 | CPL (Likes) | CPL | Likes | Volume-based | 1 | Yes | Assigned |
| 19 | CPSU (Swipe Ups) | CPSU | Swipe ups | Volume-based | 1 | Yes | Assigned |
| 20 | CPM (Messages) | CPM | Messages | Volume-based | 1 | Yes | Assigned |
| 21 | CPUR (Unique Reach) | CPUR | Unique reach | Volume-based | 1 | Yes | Assigned |
| 22 | CPS (Sent InMails) | CPS | Sent inmails | Volume-based | 1 | Yes | Assigned |
| 23 | CPL (Lands) | CPL | Lands | Volume-based | 1 | Yes | Assigned |
| 24 | CPLC (Link Clicks) | CPLC | Link clicks | Volume-based | 1 | Yes | Assigned |
| 25 | CPP (Purchases) | CPP | Purchases | Volume-based | 1 | Yes | Assigned |
| 26 | CPATC (Add To Carts) | CPATC | Add to carts | Volume-based | 1 | Yes | Assigned |
| 27 | CPCV (Content Views) | CPCV | Content views | Volume-based | 1 | Yes | Assigned |
| 28 | CPL (Lifts) | CPL | Lifts | Volume-based | 1 | Yes | Assigned |
| 29 | CPR (Reads) | CPR | Reads | Volume-based | 1 | Yes | Assigned |
| 30 | dCPM (Dynamic Impressions) | dCPM | Impressions | Volume-based | 1000 | Yes | No |
| 31 | dCPC (Dynamic Clicks) | dCPC | Clicks | Volume-based | 1 | Yes | No |
| 32 | dCPA (Dynamic Actions) | dCPA | Actions | Volume-based | 1 | Yes | No |
| 33 | dCPE (Dynamic Engagements) | dCPE | Engagements | Volume-based | 1 | Yes | No |
| 34 | dCPV (Dynamic Views) | dCPV | Views | Volume-based | 1 | Yes | No |
| 35 | dCPMV (Dynamic Viewable Impressions) | dCPMV | Viewable impressions | Volume-based | 1000 | Yes | No |
| 36 | dCPCV (Dynamic Completed Views) | dCPCV | Completed views | Volume-based | 1 | Yes | No |
| 37 | vCPM (Viewable Impressions) | vCPM | Viewable impressions | Volume-based | 1000 | Yes | Assigned |
| 38 | vCPCV (Viewable Completed Views) | vCPCV | Viewable completed views | Volume-based | 1 | Yes | Assigned |
| 39 | vCPV (Viewable Views) | vCPV | Viewable views | Volume-based | 1 | Yes | Assigned |
| 41 | CPA (Actions) | CPA | Actions | Volume-based | 1 | Yes | Assigned |