Release Date: June 10, 2025
- Release Calendar
- If you have any questions, please reach out to your account representative.
New Creative Template Type - VAST Inline (Dynamic Size)
What is it? A new VAST InLine (Dynamic Size) creative template is now available, preserving a video's original aspect ratio and dimensions instead of forcing it into a fixed 720x480 format. When paired with "HD – Constant Bitrate (Keep Ratio)" or "HD – Variable Bitrate (Keep Ratio)" transcoding options, videos render without black padding and are delivered in the VAST response at their native size. This helps reduce exchange rejection due to perceived low resolution and supports greater flexibility for non-standard video formats.
How am I affected? This feature is in beta and is available for Buyer Cloud customers. Please reach out to your account representative for more information.
Resource(s): Create a New Creative
Video Genre Report
What is it? The Video Genre Report shows video ad performance by content genre to deliver insight into how genres influence audience engagement. The insight on factors driving performance within genres will aid in optimizing targeting strategies. The Video Genre Report-specific fields are below:
|
|
How am I affected? This feature is automatically available for all accounts via the UI and API; no action is required.
Resource(s): Video Genre Report
Hulu Log-Level Data Access Now Available via Disney Partnership
What is it? Starting June 12, 2025, access to log-level data for Hulu inventory will be available for the first time through a new partnership with Disney. This enables the use of select Hulu and Disney data across logs, data augmenters, and custom bidding agents to support more precise optimization and attribution strategies.
How am I affected? A direct agreement with Disney is required to activate this capability. Please reach out to your account representative for more information.
Resource(s): Disney and Hulu's Buyer Guide