Table of Contents
SSP Partners
Here is an actively updated listing of all the inventory sources that Beeswax accesses.
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| Exchange | Exchange Abbreviation (case-sensitive) | Summary | Web Banner | Web Video | App Banner | App Video | Native | Rewarded/ Incentivized Video | NAM | EMEA | LATAM | APAC | Programmatic Guaranteed Support | Billable Seat Support | Exchange Side Bid Shading | Customers need pre-approval to buy inventory? |
| 33 Across | ttx | 33Across is a SSP and data technology company focused on solving the challenge of consumer attention for automated advertising. Our Attention Platform is the first programmatic solution to unify high-impact creative, quality supply, and true technology-driven scale allowing for greater efficiency and an enhanced consumer experience. | Y | N | N | N | N | N | Y | N | Y (minimal inventory) | Y (minimal inventory) | N | N | N | N |
| Adcolony (Opera Media) | om | AdColony - The highest quality mobile advertising and marketing platform | Y (minimal) | Y (minimal) | Y | Y | N | Y | Y | Y | Y (minimal inventory) | Y (minimal inventory) | N | Y | N | N |
| Adform (Via Bidswitch) | adf | Inspired by our Private Marketplace, the Adform SSP is a publisher-first solution that closes the gaps in your selling strategy | Y | Y | Y | Y | N | N | Y | Y | N | Y | N | N | N | N |
| Adprime | ap | Y (minimal) | Y (minimal) | Y | Y | N | N | Y | Y (minimal inventory) | Y (minimal inventory) | Y (minimal inventory) | N | Y | N | N | |
| AdYouLike | aul | ADYOULIKE is a gloabal native advertising platform and programmatic exchange. A pioneer in native since 2011 the company serves in excess of 40Bn impressions per month. Offering bespoke solutions to advertisers and publishers, for content, video and social extension distribution at scale. | Y | Y | N | N | Y | N | Y | Y | Y (minimal inventory) | Y (minimal inventory) | N | N | N | N |
| Aidem | aid | Y | Y | N | N | N | N | N | Y | N | N | N | N | N | N | |
| Amazon | amzn | Y | Y | Y | Y | N | N | Y | Y | Y | Y | N | N | N | N | |
| Axonix (via Bidswitch) | axo | The Emodo Exchange, a fully owned subsidiary of telco giant Ericsson, brings richer, smarter advertising experiences to the programmatic ecosystem globally through our proprietary, exchange level technology by driving better advertiser outcomes through the use of higher impact ad units and AI powered dynamic creative optimization. | Y | Y | Y | Y | N | Y | Y | Y | Y | Y | N | Y | N | N |
| Beachfront | bch | Beachfront is an independent video ad management platform for media and advertisers. At the convergence of digital video, linear broadcast, and streaming TV, we are the trusted source for transparent buying and selling of premium video inventory across platforms. The world’s largest media owners partner with us to build custom video advertising solutions so they can optimize yield and drive revenue across all screens. | Y | Y | Y | Y | N | N | Y | Y (minimal inventory) | Y | Y (minimal inventory) | Y | Y | N | N |
| Colossus | col | Y | Y | Y | Y | N | N | Y | N | N | N | N | N | N | N | |
| Column6 | six | Column6 provides advertisers transparent access to a premium set of CTV publishers across a wide variety of categories and countries. | N | N | N | Y | N | N | Y | Y (minimal inventory) | Y (minimal inventory) | Y (minimal inventory) | N | N | N | N |
| Connatix | ctx | Connatix is the only in-stream SSP that operates 100% of its inventory. Our video player and integrated ad server is implemented directly on the page by top global publishers, creating a direct supply source with unique video inventory. | Y | Y | Y | Y | N | N | Y | Y | Y (minimal inventory) | Y (minimal inventory) | Y | Y | N | N |
| Criteo | cri | Y | Y | N | N | N | N | Y | Y | Y | Y (minimal inventory) | N | N | N | N | |
| Google_AdX | adx | Premium, scaled, brand safe inventory | Y | Y | Y | Y | Y | Y | Y | Y | Y | Y | Y | Y | N | N |
| GumGum | gum | GumGum allows advertisers to place beautiful ads where consumers are most likely to see them, in images, videos and other highly visible placements. Our MRC accredited technology, Verity, scans content to determine where to effectively place ads in relevant, premium environments while preserving brand safety and campaign reach by relying on context rather than third-party data tracking consumer behavior through cookies. | Y | Y | Y | Y | N | N | Y | Y | N | Y | N | Y | N | |
| Improve Digital (Azerion) | im | Improve Digital (AzerionOne): Founded in 2008, Improve Digital provides access to thousands of publishers' inventory. It is also the only place to access Azerion's own inventory across thousands of online and app games. | Y | Y | Y | Y | N | N | Y | Y | Y | Y (minimal inventory) | N | N | N | N |
| Index Exchange | ie | Index provides a direct path to premium display, video, CTV and mobile ad inventory from trusted media partners via a single platform. Our predictive intelligence engine allows us to optimize auctions, so Index sends you the most relevant traffic quickly and efficiently. | Y | Y | Y | Y | N | Y | Y | Y | Y | Y | N | Y | N | N |
| InMobi | inm | InMobi is one of the largest in-app SSPs in the industry with a wide range of inventory across regions. In addition to their supply being available on the open market, they offer other value added services like PMPs optimized towards performance metrics or audience segments, creative services, brand lift studies and more | Y | Y | Y | Y | N | Y | Y | Y | Y | Y | N | Y | N | N |
| Inneractive (Fyber) | ia | Fyber is a leading source for programmatic in-app inventory, offering both quality and scale. | N | N | Y | Y | N | Y | Y | Y (minimal inventory) | Y | Y | N | N | N | N |
| IronSource | is | ironSource's 100% direct, in-app ad marketplace delivers unrivalled access to audiences, at scale (65MM US Daily Active Users, 300MM globally). Our mediation technology and marketplace power the world's largest mobile gaming developers and apps (i.e., Call of Duty, NBA2K, Subway Surfers, Wordscapes) - which means your advertisers run in brand safe, fraud-free, and fully transparent environments. Your in-app video and display campaigns will be viewable (95%+), measurable (OM SDK certified), and drive the results that matter (90%+ VCR). | N | N | Y | Y | N | Y | Y | Y (minimal inventory) | Y | Y | N | N | N | N |
| Kargo (via Bidswitch) | kar | Y | Y | N | N | N | N | Y | Y | N | Y | N | N | N | N | |
| Lemma | lem | N | N | Y | Y | N | N | Y | Y | Y | Y | N | Y | N | ||
| LoopMe | loo | LoopMe was the first to apply AI to brand advertising and its Intelligent Marketplace, finding solutions to industry challenges that haven’t previously been solved. With consumer insights and AI at its core, LoopMe makes brand advertising better. Using survey and patented AI-technology, we measure and optimize consumer sentiment in real-time to improve advertising performance and outcomes. | Y | Y | Y | Y | N | Y | Y | Y | Y | Y | N | Y | N | N |
| Magnite CTV (fka Telaria/Tremor) | tm | We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform that combines Rubicon Project’s programmatic expertise with Telaria’s leadership in CTV. Publishers use our technology to monetize their content across all screens and formats—including desktop, mobile, audio and CTV. And the world's leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in sunny Los Angeles, bustling New York City, historic London, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM and APAC. | N | Y | N | Y | N | N | Y | Y (minimal inventory) | Y | Y | Y | Y | N | N |
| Magnite DV+ (fka Rubicon Project) | rp | We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform that combines Rubicon Project’s programmatic expertise with Telaria’s leadership in CTV. Publishers use our technology to monetize their content across all screens and formats—including desktop, mobile, audio and CTV. And the world's leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in sunny Los Angeles, bustling New York City, historic London, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM and APAC. | Y | Y | Y | Y | N | N | Y | Y | Y | Y | Y | Y | Y | N |
| VGI CTV/Nexstar Global (LKQD) | lkq | Y (minimal) | Y | Y (minimal) | Y | N | N | Y | Y (minimal inventory) | Y (minimal inventory) | Y (minimal inventory) | N | N | N | N | |
| Ogury (via Bidswitch) | og | Y | Y | Y | Y | N | Y | Y | Y | Y | Y | N | N | N | Y | |
| OpenX | ox | OpenX operates the world’s largest independent advertising exchange connecting tens of thousands of top brands with consumers across the most trafficked websites and mobile apps globally. The company stands uniquely alone in the marketplace as the recognized leader in quality, scale, and performance, delivering value across every type of connected screen and format. OpenX is a publisher focused, buyer aligned exchange. Clients work with OpenX because of our commitment to quality, our ability to deliver highly efficient and scalable marketplaces and our superior partner service. | Y | Y | Y | Y | N | N | Y | Y | Y | Y (minimal inventory) | N | N | N | N |
| Outbrain (via Bidswitch) | out | Y | Y | Y | Y | N | N | Y | Y | Y | Y | N | N | N | N | |
| PilotX | px | Y (minimal) | Y | Y (minimal) | Y | N | N | Y | Y (minimal inventory) | Y (minimal inventory) | Y (minimal inventory) | N | Y | N | N | |
| Proper Media | prm | Y | Y | N | N | N | N | Y | Y (minimal inventory) | Y | Y | N | N | N | N | |
| Pubmatic | pm | PubMatic delivers superior revenue to publishers by being a sell-side platform of choice for agencies and advertisers. Reach your audiences across screens within premium digital and OTT environments on desktop, mobile, and CTV devices. Holistically manage cross-platform campaigns, audiences, and media investments in a single, easy to use platform, while seamlessly executing programmatic direct and private marketplace deals. | Y | Y | Y | Y | N | Y | Y | Y | Y | Y | N | Y | Y | N |
| PulsePoint | pp | The Pulsepoint Exchange offers our partners direct access to hundreds of publishers across all digital media formats. In addition to open auction bidding we partner with our network of publishers to help monetize their health audiences through our contextual Medical Subject Heading taxonomy and Health Care professional targeting. | Y | Y | Y | Y | N | N | Y | Y (minimal inventory) | Y | Y (minimal inventory) | N | Y | N | N |
| RhythmOne (Adconductor) | ro | Y | Y | Y | Y | N | N | Y | Y (minimal inventory) | Y | Y (minimal inventory) | N | Y | N | N | |
| Rich Audience | ra | Y | Y | Y | N | N | N | Y | Y | Y | Y (minimal inventory) | N | N | N | N | |
| Seedtag | see | Seedtag is committed to be the privacy first solution that provides to all our partners a superior page understanding & AI-driven contextual graph, we provide precision and scale in cookieless targeting. Our AI-technology optimizes to reader behaviour across +12.000 premium publishers & ad slots. Seedtag has an in-house design studio to provide pioneering technology to our customers, improving engagement thanks to our adapted creatives. | Y | Y | N | N | N | N | Y | Y | Y | Y | N | Y | N | |
| Sharethrough | shr | Sharethrough is one of the largest omnichannel exchanges with ad enhancement technology applied to all creatives which improve performance and capture users attention (ie. captions added to video creatives, QR codes added to CTV, native elements automatically added to display creatives). | Y | Y | Y | Y | Y | N | Y | Y | Y | Y | N | Y | N | N |
| Smaato | sm | Smaato's omnichannel digital ad platform gives buyers the control to monetize against Display, OLV, Native, CTV/OTT across a global supply footprint, creating seamless experiences for the end user, all while remaining transparent and compliant within the programmatic marketplace – after all, Smaato (now part of Verve Group) is TAG-certified, and a trusted partner of GeoEdge, HUMAN, and IAS. | Y | Y | Y | Y | N | Y | Y | Y (minimal inventory) | Y | Y (minimal inventory) | N | Y | N | N |
| SmartAdServer (Equativ) | sas | Smart Adserver is a French adtech company founded in 2001 and headquartered in Paris. Smart is a powerful adserver with a tightly integrated SSP covering thousands of publishers supporting all inventory types, including mobile, display, video and other advanced formats. | Y | Y | Y | Y | N | Y | Y | Y | Y | Y | Y | Y | N | N |
| Sovrn (FMX) | svr | Sovrn is a SSP, Data Provider and Data Collective. Sovrn owns & operates the complete ad technology stack with direct connections to every major DSP in the world. We have approximately 8,000 publisher on the Sovrn exchange equating to about 65,000 active sites. We see approximately 233MM unique cookies and 3.5B page views daily. | Y | Y | N | Y | N | N | Y | Y | Y | Y | N | Y | N | N |
| Springserve | sps | SpringServe, We are a direct publisher video ad server that focuses on CTV and web properties. SpringServe is the most direct path to over 200 O&O publishers' inventory. | N | Y | N | Y | N | N | Y | Y | Y | Y | N | Y | N | N |
| StickyAds (Freewheel) | stv | FreeWheel, a Comcast Company: The most premium TV marketplace for buyers and sellers, FreeWheel combines the targeting and measurement of digital with the scale and quality of linear TV. We use technology, data, and premium inventory to enable buyers and sellers to transact across all screens, data types, and sales channels to achieve one thing: results for marketers. | N | Y | N | Y | N | N | Y | Y | Y | Y | Y | Y | N | N |
| Synacor (iMDS) | syn | N | Y | N | Y | N | Y | Y | N | Y (minimal inventory) | Y (minimal inventory) | N | N | N | N | |
| The Media Grid (via Bidswitch) | tmg | The MediaGrid is a next-generation supply curation and monetization platform, built to power a new era of programmatic trading. Built with custom curation capabilities for advertisers, agencies, data owners, and publishers in mind. The MediaGrid focuses on direct supply to offer value across the ecosystem through Supply Path Optimization with no buy-side fees, transparent and cost-effective publisher fees, and 100% ads.txt compliance. The MediaGrid prioritizes marketplace quality, and is one of only six TAG Platinum-certified SSPs, using manual and automated inventory monitoring to protect buyers from fraud, malware, and piracy. | Y | Y | Y | Y | N | Y | Y | Y | Y | Y | N | Y (but seat needs to be approved, ie VideoAmp) | Y | N |
| The View Point | tvp | The ViewPoint, a Tatari company, is an ad monetization platform, built from the ground up exclusively for CTV, that works on a unique publisher flat CPM fee model (vs a rev share model) to offer you signficant cost savings, cost transparency, and improved SPO. | N | Y | N | Y | N | N | Y | Y (minimal inventory) | Y | Y | Y | Y but we will need to understand the exact use case as we will need to have an independent agreeming with the buyer in place. | N | N |
| TripleLift | trl | TripleLift is the advertising technology company reinventing ad placement at the intersection of creative, media and data. Our marketplace serves the world's leading brands, publishers, streaming companies, and demand-side platforms, executing over 1.5 trillion ad transactions every month. | Y | Y | Y | Y | Y | N | Y | Y | Y | Y | N | Y | N | N |
| Tubi | tub | N | Y | N | Y | N | N | Y | N | Y | Y (minimal inventory) | Y | Y | N | N | |
| Unity | uty | Unity is a game development platform that offers advertising services to their customers. Game developers can use Unity's ads platform to generate revenue by inserting ads alongside their games. | N | N | Y | Y | N | Y | Y | Y | Y | Y | N | Y | N | N |
| Unruly | unr | Unruly - Unruly's pioneering technology, unique audience insights, and engaging creative solutions enables brands and agencies to maximize the performance of their CTV, video and display advertising globally. With our leading data technology including exclusive access to ACR data and Unruly EQ audiences, we understand and deliver on the unique emotional, behavioral, and cultural drivers of your campaign's success. Unruly is focused on direct to publisher and brand safe inventory to maximize efficiency and supply the highest quality inventory for our advertising partners. | Y | Y | Y | Y | N | N | Y | Y | Y | Y | N | N | N | N |
| Vdopia (via Bidswitch) | vdo | Y | Y | Y | Y | N | Y | Y | Y | Y | Y | N | Y | N | N | |
| Verve (VGE) | vrv | N | Y | Y | Y | N | Y | Y | Y | Y | Y | N | Y | N | N | |
| VGI CTV(LKQD/Nexstar Global) | lkq | Y (minimal) | Y | Y (minimal) | Y | N | N | Y | Y (minimal inventory) | Y (minimal inventory) | Y (minimal inventory) | N | N | N | N | |
| Xandr Monetize (AppNexus) | anx | AppNexus offers online auction infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated advertising campaigns. It has both demand-side platform (DSP) and supply-side platform (SSP) functionalities. | Y | Y | Y | Y | N | N | Y | Y | Y | Y | N | N | N | N |
| Yieldlab (via Bidswitch) | ydl | The leading Supply Side Platform (SSP) and solution for private marketplaces in the premium publisher segment in Europe. | Y | Y | Y | Y | N | N | N | Y | N | N | N | Y | N | Y |
| Yieldmo | mo | Y | Y | Y | Y | N | N | Y | Y | Y | Y | N | N | Y | N |