Table of Contents
Overview
HD Video Creatives are a requirement for some publishers that want to maintain a high-fidelity experience for their viewers. These requirements are enforced at the publisher level rather than by the exchange, and are most common among OTT/CTV publishers.
Video Transcoding
To enable transcoding of HD creatives, select one of the below options from the dropdown when uploading a new asset.
Transcoding Option | Bitrate | When to use |
|---|---|---|
HD Variable Bitrate | 400-20,000 kbps | Used for OTT/CTV activity (excluding Hulu and Peacock). This offers the widest range of supported bit rates which will increase creative match rates against incoming bid requests. |
HD Constant Bitrate | 20,000 kbps | Used for buying Hulu inventory. More information on Hulu’s requirements can be found in Hulu Buyer's Guide. |
| HD Constant Bitrate (MP4 Only) | 20,000 kbps | Used for buying Peacock Inventory. Please reach out to your Account Manager to enable this transcoding option. |
Default (non-HD) | 400-600 kbps | Used for non-OTT/CTV activity |
Please contact your Beeswax Account Representative if the default transcoding option in the UI needs to be changed from ‘Default non-HD' to an HD option.
HD Video Creative Requirements
Please reach out to your Beeswax Account Representative to discuss increasing this max file size
Creatives must meet the requirements below to be eligible for HD transcoding. Please make sure these additional requirements are met prior to setting up HD video creatives:
- Audio is required
- 2 audio channels only
- Letterboxing on 1.78:1 (16:9) or pillarboxing on 1.33:1 (4x3) content is not allowed.
- Asset must have constant frame rate
| Video/Audio | Category | Requirements |
|---|---|---|
| Video | Aspect Ratio | 16:9, 4:3 (3:2 is not accepted) |
| Video | Size | 1280x720, 1920x1080, or 1440x1080 |
| Video | Bitrate | 15-30 Mbps (CBR) |
| Video | Frame rate | 23.98, 25, or 29.97 |
| Video | Format | Quicktime (.mov) or Mpeg-4 (.mp4) |
| Video | Max file size | 100 MB* |
| Video | Max length | 60 seconds |
| Video | Color Space | 4:2:2 |
| Audio | Bitrate | 192 kbps minimum |
| Audio | Sample Rate | 48 kHz |
| Video | Codec | H.264 |