Table of Contents |
|
Overview |
The Geography (Geo) Report uses specific measures to show inventory performance of your campaign or line items that are served in different geographic locations such as in a city, metro-area, state, and so on. |
Lookback range is limited to 6 months. |
| Account ID | Beeswax Account ID |
| Day | YYYY-MM-DD |
| Broadcast Month | Broadcast months start on a Monday and end on the last Sunday of the calendar month. The next broadcast month starts at midnight on the Monday that follows. |
| Campaign ID | Beeswax Campaign ID |
| Campaign Name | Beeswax Campaign Name |
| Line Item ID | Beeswax Line Item ID |
| Line Item Name | Beeswax Line Item Name |
| Creative ID | Beeswax Creative ID |
| Creative Name | Beeswax Creative Name |
| Month | Month Name |
| Year | YYYY |
| City Code | City Code |
| City | City Name |
| Country Code | Country Code |
| Country | Country Name |
| Metro/DMA Code | Metro/Demographic Market Area Code |
| Metro/DMA | Metro/Demographic Market Area Name |
| Region/State Code | Region/State Code |
| Region/State | Region/State Name |
| Flight Name | Beeswax Flight Name |
| Flight ID | Beeswax Flight ID |
| Spend | In USD $0.00 |
| Impressions | Number of impressions counted |
| Clicks | Number of clicks counted |
| Video Plays | Number of video plays |
| Video Q1s | Number of videos that played to at least 25% completion |
| Video Midpoints | Number of videos that played to at least 50% completion |
| Video Q3s | Number of videos that played to at least 75% completion |
| Video Completes | Number of videos that played to 100% completion |
| Video Skips | Number of video skips performed |
| CTR | Click Through Rate - number of clicks over number of impressions |
| Video Complete Percent | Percentage of video completed by user |
| CPM | Cost per 1000 impressions - in USD |
| Measurable Impressions | The number of impressions where viewability was measurable |
| vCPM | The CPM calculated against viewable impressions |
| Viewable Impressions | The number of impressions where at least 50% of an ad was in-view for more than a second |
| Viewability % | Viewable Impressions / Total Impressions counted by Beeswax |
| Measurable Imp % | Measurable Impressions / Total Impressions counted by Beeswax |
| Viewability/Measurability % | Viewable Impressions / Measurable Impressions |
| Viewable Seconds | Total number of seconds that were viewable |
| Average Viewable Seconds | Viewable Seconds / Viewable Impressions |
| Conversions | Number of conversions attributed on User_ID |
| Conversion Value | Conversion value in USD $0.00 (optionally passed to Beeswax by customer) |
| Conversion Orders | Number of items purchased during a Conversion (optionally passed to Beeswax by customer) |
| IP Conversion | Number of conversions attributed on IP Address |
| IP Conversion Value | IP Conversion value in USD $0.00 (optionally passed to Beeswax by customer) |
| IP Conversion Orders | Number of items purchased during an IP Conversion (optionally passed to Beeswax by customer) |