Overview

 The FreeWheel MRM data retention policy has been extended from 18 months to 25 months to ensure prolonged access to data. With this change, the policy will be applied across all MRM Live networks for inventory and campaign entities. This involves archiving corresponding data in MRM in accordance with the updated policy.

Extended FreeWheel MRM Data Retention Policy

The following MRM Items fall within the scope of the data retention policy extension:

• Creatives  - both direct sold and programmatic
• Campaigns  - insertion orders and placements
• Network Items -  video (video group, video series, and video) and site (site section, site, and site groups)

Test Networks vs. Production Network Retention

Test networks will have a shorter data retention policy of six months.

Test network data archiving will also follow a slightly different timeline, beginning on April 30th for staging environments and on May 30th for production environments. 

Network Impact

The implementation of this policy applies to all MRM networks and will be rolled out in phases, As a result, users will observe reduced numbers of the items mentioned above in their networks. These changes are automatically applied to all networks; no action is required. However, any feedback from clients should be addressed by the dates referenced in the 'Feedback from Clients Due Date' column below. 

Data Retention Scope and Timeline