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The MRM 6.37.1 release guide and 6.38 release guide are now available on the Hub. These features will be available to clients on

  • Tuesday, September 1, 2020 for the 6.37.1 release
  • Tuesday, September 29, 2020 for the 6.38 release

Please be aware of a few items in the release guide:

  • Deprecation of Transparency & Consent Framework v1.0
    General Data Protection Regulation (GDPR) - IAB Consent Framework (v1) will be deprecated on September 29, 2020. See Transparency & Consent Framework 2.0 FAQ for more information.

New Creative Module with Programmatic Creative Library

  • Creative module is a new MRM module available for Programmatic module users. This initial release of Creative module contains the Programmatic Creative Library which allows users to view and manage detailed information of creatives trafficked through their Programmatic deals, such as External Creative ID, Industry, Brand, Duration, Approval Status, and VAST Tag.

If you have questions, please reach out to your FreeWheel account team.



The FreeWheel Academy will present the MRM 6.38 release highlights on Thursday, September 24. To register for a 30 minute session, select one of the times below:


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