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Hello,

The July 2024 - MRM 7.3 Release Guide  is available on the FreeWheel Hub. The guide provides a view of at least 39 upcoming features and improvements that will take place on Tuesday, July 2, 2024. Please note that FreeWheel will continue to update the guide as additional features are confirmed. If you have questions, please reach out to your FreeWheel account team.

A few 7.3 release highlights are listed below:

  • Privacy Flag Key Values Added to Default Impression Event Logs
  • DeviceID Field Populates for Impression Events in V4 Logs
  • New Field Named thirdpartyid Added to Bid Level Logs
  • responseError Removal from Bid Level Log Files
  • Passback Flag Added to Label Field in V4 Logs for Inventory Splits
  • Revenue Field Added for Impression Events in V4 Logs
  • Bid Level Log File Changes for Programmatic Guaranteed (PG) Deals
  • New Creative Dimensions Added to Advertising Report Scope in Analytics
  • Programmatic Metrics Renaming

In addition, upcoming highlights occurring after 7.3 for early notice include: 

  • Upcoming in 7.4: Renaming of Demographic Dimensions and Demographic Metrics

EMAIL NOTIFICATIONS AVAILABLE FOR RELEASE GUIDE UPDATES 

Following initial publication of FreeWheel's release guide(s) there may be additional features which would expand this guide prior to the release date. In order to stay connected with these updates, FreeWheel offers the ability to opt-in to receive email notifications whenever these updates are published. 

Instructions on enabling this feature are found within the Hub's Announcements section: Email Notifications for Release Guide Updates.

Again, feel free to reach out to your FreeWheel account team as needed.

Best regards,
FreeWheel

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