FreeWheel is continually striving to improve the media ecosystem and the quality of its measurement in MRM. There is a lot that FreeWheel can do on its own, but certain initiatives require assistance from our publisher clients. Specifically, there are places where we need clients to send us signals or information so that we can take them into account when we are reporting the MRC-accredited metrics that clients rely on.
These areas include:
- Sending purchased traffic signals
- Sending updated IP exclusion lists
- Sending auto-play signals
- Sending continuous-play signals
- Sending purchased-traffic signals
We ask that you please work with your account representative to get more info about these initiatives and work on a timeline for implementing the passing of these signals or, in the case of IP exclusion lists, providing FreeWheel with appropriate updates.
In addition, FreeWheel would like to remind clients of the availability of pre-bid IVT reports. If you are interested or have any questions, please connect with your account representative for more information.
Thank you for continuing to work with us to make our industry better.
-FreeWheel