Release Date: January 14, 2025
- Beeswax Release Calendar
- If you have any questions, please reach out to your Beeswax representative.
Creative Bulk Upload improvements
What is it? The creative bulk upload process has been upgraded with a streamlined UI workflow and new features designed to improve efficiency. Users can now bulk upload hosted video creatives and third-party creatives through a custom template. Once the upload process is initiated, the Bulk Status tool provides real-time tracking of the upload status, including any errors that may occur.
How am I affected? If interested in activating this feature, please reach out to your Beeswax Account Representative.
Cross-Device Attribution via Postback
What is it? Device ID is now extracted through the postback URL to enable attribution of conversion events, even without auction IDs, such as those conversions that were previously unattributed via Mobile Measurement Partners. A new parameter can now be added to the postback URL, allowing for more conversions to be counted through both user ID and cross-device attribution.
How am I affected? Clients will have to add the following parameter in the Beeswax post-back URL that they set up with mobile measurement partners:
| Device Type | Parameter |
|---|---|
| IOS | &ios_id=[ios_id] |
| Android | &android_id=[android_id] |
Resource(s): Postback Handling for Conversions
FreeWheel Identity Network: Customized Graph
What is it? The FreeWheel Identity Network: Customized Graph is a set of capabilities that build on FreeWheel’s proprietary identity graph. With this feature, buyers can customize the FreeWheel Identity Network: Core Graph with their own first-party IDs and request access to their partner’s first-party IDs. This set of capabilities optimizes campaign delivery by matching first-party IDs across devices and endpoints deterministically at the household level. The Identity Network can be used to perform segment extension, traffic shaping, individual and household frequency capping, optimization, and closed loop measurement with identity-enriched logs securely without risking data leakage. Please note the following regional considerations:
- The FreeWheel Identity Network: Customized Graph is supported in the US only.
- The FreeWheel Identity Network: Core Graph is supported in both the US and Canada.
- Due to variability in regional privacy regulations, the FreeWheel Identity Network: Core Graph and Customized Graph are not currently available in other regions. For more information, contact your Beeswax Account Representative.
How am I affected? All US clients with the FreeWheel Identity Network: Core Graph enabled can have access to the Customized Graph. For more information contact your Beeswax Account representative.
Resource(s): Identity Network
FreeWheel Identity Network User Interface
What is it? FreeWheel has added an Identity Network object in the Admin tab available to users in the US and Canada. This tab allows FreeWheel Identity Network graph users to monitor the health of their first-party ID integrations, permission partners, and receive permissioned IDs. This enables users to visualize and understand how they are activating the graph across different IDs, as well as view their ID partnerships.
How am I affected? This change is available exclusively to BaaS customers in the United States and Canada who have the FreeWheel Identity Network: Core Graph feature enabled. For more information, contact your Beeswax Account Representative.
Resource(s): Identity Network UI
New Field Added to Logs
What is it? New field is now available for reporting in streaming win logs.
| Field Name | Description | SQL_Datatype | Reporting Destination |
|---|---|---|---|
| Flight ID | Streaming win logs now include the field Flight ID. | N/A | Streaming win logs |
How am I affected? This feature is automatically available for all customers; no action is required.
Resource(s): Logs
Vendor Fee Log Available
What is it? The Vendor Fee log feed is now available via batch daily and hourly logs. This is a separate companion log product to Win logs that provides detailed, itemized vendor fees. It will enable users to join fee information with Win logs for a comprehensive view of fees associated with each impression.
How am I affected? The preferred delivery mechanism (S3 or Antenna) and schedule (hourly or daily) can be chosen. To enable the new log type, contact the Beeswax Account Representative.
Resource(s): Logs