Release Date: December 10, 2024
- Beeswax Release Calendar
- If you have any questions, please reach out to your Beeswax representative.
New Fields Added to Logs and Metamarkets
What is it? New fields and updates to existing fields are now available for reporting in logs and Metamarkets.
| Field Name | Description | SQL_Datatype | Reporting Destination |
|---|---|---|---|
| available_deal_ids | This field has been updated to be 1MB (1 Million+ characters) from the original 1024 characters. | VARCHAR (1048576) | Auction, Bid, Ghost Bid Logs |
How am I affected? This feature is automatically available for all accounts; no action is required.
Resource(s): Beeswax API Logs
Ghost Bidding for Line Items
What is it? Ghost bidding can be activated on line items to measure the impact of media buys without incurring additional costs. It employs "ghost bids" to create a control group, enabling Beeswax to compare conversion rates and assess the true effectiveness of ads. This upgrade facilitates attribution and incrementality analysis, making it easier to measure the impact of advertising efforts.
How am I affected? This feature is automatically available for all accounts; no action is required.
Resource(s) Ghost Bidding, Incrementally Report
Pacing Multiplier Update
What is it? The pacing multiplier feature has been enhanced to accept decimal values between 1.0 and 3.0, replacing the previous cap of 2.0. This expansion provides a wider range of options for adjusting spending behavior on line items.
How am I affected? This feature is automatically available for all accounts; no action is required.
Resource(s): Pacing